2012 Baidu has changed the webmaster how to change?

On a business trip to the outside, one day there is no news about the Internet. In the hotel to open the computer to see, found the so-called "Baidu Manual intervention" thing. For Baidu's manual intervention, engaged in SEO technology industry friends should have experience, simply said: "Because you do not follow the rules I set play, so I'm sorry, you lost the game qualification."

"Baidu manual Intervention" The word is well-known, should appear in the year Baidu bidding ranking events. Many of the old customers who bid for the rankings complained that because they stopped bidding, they were artificially lowered by Baidu. This thing although finally get to the bottom of the results-bidding rankings by Baidu a large number of crawl caused by the chain, and then stop bidding after tens of thousands of or even 100,000 of the outside chain disappeared, and ultimately led to these customers the site is down right. Although it is true that Baidu did not move on this matter, people at least know the concept of human intervention.

As the leader of the domestic search field, Baidu naturally has the right to make the rules of the game. And as Seoer we, in order to play this game, also how much need to follow the rules. 2012, Baidu changed to tough up, the new algorithm frequently shot, we should do? To change or not to change?

Baidu New algorithm:

2012 at the beginning, Baidu will be a heavy attack, launched a "Baidu share." As a performance-pressure listed company, a completely free tool can only be designed with one purpose: to enhance its advantage in other profitable products through this free ancillary product. Baidu to share in the end can improve the keyword rankings? The answer is not negative. But how much effect can be? Please refer to the Zac "SEO Daily Post" which has just been demoted.

According to our understanding, in Baidu share official website so-called "bring you more traffic" is such a meaning:

Users browsing the site-sharing-keyword results +1-new user Search-see the recommendation will give the site more trust-access to the site browsing-good content to continue to read more pages/poor content close exit (by Baidu Statistics responsible)-enter the ranking factor.

That is to say, in 2012, Baidu will rank factors, more given the "social, trusted, old site, user experience good." And more or less abandoned the "false original, built outside the chain, the user experience is poor."

Just to sum up briefly:

Web quality: Baidu in making every effort to improve their search results of the "web quality"-sharing times, reflux times, bounce rate of these three points has been more obvious impact on the weight. A widely disseminated content, perhaps not a good content, but is undoubtedly a focus on high-quality search results.

Dynamic ranking: Users search a keyword multiple times and click on a specific result of the site, in several times, Baidu will put the site in the search keyword results of the top three. (It has nothing to do with the legendary "Machine code", which should be related to cookies and whether or not to log in to users). The result is that the word searcher may mistakenly enter a bad website based on the search results, but through his "exit, search, stay" will gradually form the fittest.

Website Trust: Site Introduction, contact information, whether the record, industry certification and so on. These will be more used by search engines. Evidence? Please refer to the "Baidu Search Engine Optimization Guide 2.0[official edition" website Trust degree, and Baidu data open platform.

Similar comparison: We know that Baidu's content is related to its own analytical approach. There is no doubt that it will also make a series of comparisons to the site type. The only and beautiful template is naturally more popular than the public template to win the hearts of users and search engine, but also to prove the site's technical strength. This is as unique and original as the content.

Our response:

The soldiers will block, Prito. Seoer How to deal with this problem is left to us.

1, if you will only "content for the emperor, outside the chain for the king," then please continue to do. Search engine changes will not suddenly abandon the content and the outside chain, they still occupy the majority of the ranking factor. At the same time we should also realize: content is not equal to the original article, outside the chain is not equal to the forum signature. Content that can be propagated (video, audio, articles, tools, apps) and recognized chain/friends are the things that can improve the rankings.

2, if you are willing to improve, then pay more attention to brand building and user experience aspects of research. Specifically: advertising friendliness, page loading speed, Web page structure and compatibility, Web page beautiful. While these details cannot significantly improve your rankings in the short term, they can definitely improve your bounce rate and return rate as well as traffic. And we all know that the industry's PV high site will be in search engines to get what.

3, whether you are willing to, as much as possible to improve your site trust. The above mentioned website introduction, contact information, whether the record, industry certification is just an example. How to do it according to the characteristics of their own site more effective action is the key.

4, patience is needed. Do not for a moment of ranking or fluctuation of worry, find a way, implementation to the extreme to do is the essence of SEO. We have seen too many cases of "silly things". Adhere to the original one year, Baidu traffic tens of thousands of do not know whether they do it right. A lot of smart people who shoot for a place don't know what to think, compared to what this "stupid" person has achieved.

New algorithms that give us seoer new challenges and requirements. For us, this is the best of times, because we do not need to be like predecessors to fumble, this is also a worst era, because the rules of the game is increasingly harsh and strict, the legend of tens of thousands of hundreds of thousands of of the day has gone. Like all industries, this is an era of the fittest, and people who can't keep up with the footsteps can only complain, and the good people are already in action.

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