2015 vertical rolling idea where the road

With a single page of the Web site from the untested improvisation into a popular trend, the concept of vertical rolling has become the focus of attention. At the same time, designers are also making strides in innovation, and strive to make this trend in the hundred feet to further the head.

Nowadays, vertical scrolling in web design is no longer a matter of pursuing creativity, it's more of a key to ensuring user-friendliness (but if you can be creative at the same time as user friendliness, your design will be sensational). According to the natural habits of man, we always try to be patient when we get used to a new thing. But on the internet, the opposite is true. As the Internet becomes the center of our lives, people's patience is getting worse. That's why we're starting to get rid of sites that take time to get to page b from page A. The 3-click principle is no longer applicable. We want to be able to use no more than 3 clicks, or even one click to get information about a location on the site. And this is the single page site to play the strength of the place, but also the trend of vertical rolling development opportunities.

As more and more network administrators begin to turn to pages-free sites, 2014 is a hectic thing for web designers. And 2015, the main character of the stage will be vertical scrolling. Although not all people will play vertical scrolling, but there will be someone to devote to this.

　Let's take a look at what's going to happen the following year:

Challenge Search Engine Optimization problem

One page site in search engine optimization is a significant drawback is that all the content of the site is concentrated on a single page, so all the keywords will be displayed on the same page. This is clearly reminiscent of the "keyword piling" approach, and the overall language is unnatural because it includes a large number of target keywords on a single page. Needless to say, this approach will have a direct impact on the site's ranking in search engines.

For example, if you are running a software development company website that can provide services such as PHP development, WordPress Development and Android development. All the information about these services now has to be placed on a separate page, and each service has its own very different set of keywords. Then, the "Appointment of PHP development services", "the appointment of Android developers", "the appointment of WordPress development services," and so on on a separate page, it will look strange. Search engine robots will encounter difficulties in confirming the theme of your site, which will naturally negatively affect your rankings.

Of course, everyone feels that we can count on the ability of site managers and developers to overcome this difficulty. Although corporate blogs are common on the web, there are still a lot of giants that don't value the importance and significance of blogging sites to their company rankings. Although the homepage of the website can also contain all sorts of information about the company's services, a variety of behavior calls, but the blog site can release a variety of industry-related content to attract new readers, and more importantly, the blog site allows you to casually use the keyword.

The meaning of the story will be more important

After the Web site has been rolled vertically, we can use grid mode to weave stories around the brand. By using different interactive elements, you can add more spice to the story. As more and more brands are using the storytelling approach to communicate with audiences, it is believed that this trend will be developed in stride this year.

　Minimalism becomes the focus again

Since all brand information will be displayed on a separate page with pictures, videos and other multimedia files, the volume of a single page site will naturally be relatively larger, thus further promoting the development of minimalism. Of course, if you are not afraid to increase the burden on the server and prolong the load time, it can give the site with a variety of gorgeous effects. Flat design has been in the online world has its own place, and with a single page of the popularity of Web sites, it will continue to expand the territory.

In contrast to popular opinion, flat design can also be as visually appealing as a physical design. But the premise is that you have to have innovative methods and reliable technical level.

　Accept the fact that there will be a lot of crappy attempts to come

Vertical scrolling is bound to be changeable (forgive me for not finding a better word to describe), just as a variety of creative creations since ancient times, vertical scrolling is bound to be rough when it first appears. Admittedly, there are already a lot of websites starting with vertical scrolling, but our understanding of it is just beginning.

Remember how flash once changed the way we do web design? Everything goes from rough to vivid, gorgeous, beautiful process. But we also witnessed the misuse of flash to create a Web site designed to let people forget the time. This abuse is not only a "fashion" point of view is a disaster, but also the speed of the site to become increasingly slow. Not to mention the improper placement of flash elements creates a lot of flashy and very wild content that grabs the spotlight on key information.

Although we do not want to believe, vertical scrolling will certainly witness the same process. There are already designers in the wrong direction. There are a lot of websites that are now rightly filled with bells, whistles, snowflakes and the like during the Christmas festival. It was called a design disaster because users had to keep their eyes open to read the text they needed.

This amazing effort to create on the site actually lasts a few seconds. After the initial marvel, the user basically has to do business, looking for the information/services that they need. But if the design hinders the user's purpose, they will be decisively transferred to your competitor's website. So, no matter how hard you try to call on people not to make these mistakes, 2015 will not necessarily listen to you.

But anyway, there will be a number of sites from the creative and practical perspective of the perfect use of vertical scrolling, to become our good example.

　Mobile users embrace vertical scrolling with their hands--as are the major brands

The concept of "dedicated mobile end" has already been the foundation of the deep rooted. Brands in every industry will create sites that are tested by the mobile side because they know that a large chunk of their visitors will come from the mobile end. The clarity of the interface is also critical, because the screen for viewing content on the mobile side is very small.

So, vertical web sites are the natural choice for smartphones and Tablet PCs. Vertical scrolling does not force users to look everywhere for a menu link, but to access all information through a simple scrolling operation.

Brands that have been ignoring the use of data for mobile content will also rise to the eyebrows and keep up with the big stream.

　The content will continue to be divided into small plate display

We need more "super content", that is, the ability to quickly pry information and meaningful content. In addition, because we want users to scroll through all the information provided, they cannot make lengthy speeches on the content of company and company services.

Content must be clear and crisp, as dexterous as possible. Messages must be able to be delivered in as short a number of words as possible, so it is necessary to seek expert help. Many companies now hire cheap content writers to write copywriting, but vertical scrolling can make a huge profit for a highly skilled writer. Ordinary and monotonous content for the text to do the protagonist of the site is doomed.

　　Push the contents of the sale to the corner

The most direct result of the vertical rolling trend is to let the big companies less in the company's history, the company's brand growth story nonsense. Even if you want to explain this part of the content, it must be placed at the bottom of the page, because the key to the site is sales. The only use of the so-called impressive story is impressive, but the story is not as deep as the prospect of clicking on the "buy" or "Contact us" button.

In short, no matter from which point of view, vertical scrolling will make users more into your site. So, you might as well try it, make your website more convenient and responsive, but also without losing the practical meaning. If done well, it can make the site and its content to meet the needs of ordinary Web users.

Original address: Uec.nq