2016 Home Appliance Market Inventory: The Year of market restructuring

2016 quietly came to an end.

In this year, based on the changes in market economy and the adjustment of industrial environment, various industries have ushered in different degrees of transformation phenomenon, the home appliance industry as one of the most close to the user's life of the special industry, in the brand differentiation, market structure restructuring and other aspects of the changes are most obvious, In particular, in the 2016, the overall transformation of the white electricity market situation, but also can be called the whole industry vane.

This is because the changes in the home appliance industry and the impact of the consumer's daily life is closely related-in an orderly and good market transformation process, good market change situation is conducive to consumers to improve the quality of home experience. In addition, the transformation and transformation of the home appliance market has a certain degree of pioneering significance for the promotion and activation of new market competition, as well as the promotion of new industrial innovation and change direction.

So, in such a special year, what happened to the transformation and restructuring of the appliance industry?

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Japanese appliances are losing ground, the industry is facing the restructuring situation

2016 for many industries is an extraordinary year, in the field of electrical appliances, can cause the focus of the entire industry, in addition to the same as always the product innovation and experience optimization, the entire home appliance industry ushered in the reorganization of the outcome is also represented.

In product innovation and experience optimization, there are certain market share and representative enterprises have maintained a different size and degree of promotion. For example, Haier and Samsung two companies, respectively in the product to promote and optimize the new smart home solutions, in varying degrees to enhance the consumer experience, but also indirectly to promote the industry into a new milestone. In addition, the entire market based on competition and development reasons, there is a surprising but reasonable enough phenomenon.

The change of sufficient phenomenon is more obvious, which is embodied in the retreat of Japanese manufacturers.

In 2016, Hisense acquired Sharp's American TV-related business, while another veteran TV maker Sanyo was taken over by Changhong, the former king Sony and Panasonic although still in the continuation of related business, but already deep in the huge losses in the mire of their popularity in the Chinese market, I am afraid it has gone thousands of miles. From the current market situation, the Chinese household appliances market in the television sector is no longer related to Japanese manufacturers, Samsung, LG and other representative of the Korean brand and the domestic main internet concept of the TV brand, since then become a member of the Chinese TV market.

Samsung and other Korean TV flagship quality, the domestic TV brand main Internet concept, the two positioning and target user groups are different, so the future is expected in the market to create a new market strong scenery, re-establish a new industry pattern.

New energy efficiency standards for refrigerators introduced, market-facing reconstruction phenomenon

Another industry event in 2016 was the formal introduction of the new level of energy efficiency standards for refrigerators.

With effect from October 1, 2016, the newly revised mandatory energy efficiency national standards for household refrigerators ' power consumption limits and energy efficiency classes will be formally implemented, which means that more than 7 years of 2008 edition of Energy Efficiency standards have been withdrawn from the historical stage.

According to authoritative media and industry experts, the introduction of the "new level of refrigerator energy efficiency standards" in 2016 will be "saving money, low consumption of environmental protection" as the industry development direction, in which the "old one" in the energy consumption requirements to the new standards. From the details of the new standard, this means that most of the substandard products on the market will be eliminated, and that the new products in line with the actual situation will become the main forces of the future market.

This new deal launched the industry effect is huge, the first manifestation is that different manufacturers are introduced in line with this standard of household appliances products.

For example, the Samsung refrigerator developed by the metal cooling "black technology" technology, that is, through the refrigerator in the wall of the freezer using metal material technology, so that it through the uniform cooling plate way to achieve high-efficiency storage, and then through the metal conduction to achieve uniform refrigeration internal refrigerator function. The real benefit of this technology is that food can be refrigerated more efficiently and faster, even if consumers often open doors but their internal refrigeration is almost unaffected. Similar to this feature of the "Black technology" and vacuum insulation technology, the principle is the insulation layer using vacuum insulation technology design materials, so that the refrigerator in the insulation suitable for refrigeration and freezing temperature, but also make the refrigerator wall thickness thinner, in order to achieve the same appearance size of the larger interior space function.

In addition to Samsung, other appliances have been followed.

These manufacturers of rapid follow-up for the home appliance industry has a huge demonstration significance, on the one hand, led the entire industry quickly into the new standard era, on the other hand make these manufacturers in the development process more focus on innovation and technological innovation.

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Traditional appliances meet the Internet, embrace the trend of intelligence

If the previous "smart home" concept is staying at the slogan level phone, then the 2016 home appliance industry ushered in a real internet upgrade posture.

From the perspective of media, industry dynamics and industry trends, it is not difficult to find that this dynamic is rapidly pushing the reality-whether it is a large home appliance brand or the main concept of the Internet home Company, embracing and connecting people and home appliances through the internet, almost become the consensus of the whole industry development in the 2016. At present, through the Internet can realize remote control of the refrigerator, anytime and anywhere to view the refrigerator food, even in the kitchen to watch movies, listen to music and so on needs, has become a reality, all of these things can only be done on the computer, now in the home appliance products can also be achieved.

Samsung product Road, the refrigerator is the representative of the Internet, which through the 21.5-inch Full HD display output mode, to provide users with clear display, touch interactive function, the user can achieve food management, intelligent interconnection, family communication and so on, making the whole refrigerator become the center of the home Internet.

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Similar functions have appeared in microwave ovens, washing machines and other products. The Internet of household appliances has become a trend, and is becoming a reality.

In the course of the 2016 's development, the new technology brings new products and experiences, and the new business competition re-constructs the market order, which becomes the key point of the whole household appliance market in the 2016. Judging from the current development situation, with the continuous market reshuffle and reorganization phenomenon, the 2017 home appliance market is expected to usher in a new competitive situation, at the same time, in the face of more advanced information technology, the 2017 home appliance market is expected to experience, innovation, re-creation to users and consumers to bring a new feeling.

2016 Home Appliance Market Inventory: The Year of market restructuring