25 years of "evolutionary history" of SEO: From pc to mobile site optimization

Recently, SEL columnist Tomas Stern on the development of the SEO process has been briefly combed. Describes the SEO from 1991 to the past several stages, and briefly explain the future development of SEO issues.

At the beginning of the Internet, there was no concept of SEO. And with the rapid development of the Internet, SEO has evolved from the original "single-celled organisms" into a complex structure of "high-living organisms." From simple to complex, SEO never stopped the pace of development, today's SEO is increasingly difficult, attracted a lot of owners shouting "SEO is dead."

Today's SEO is no longer hair outside the chain, changed title, tag. If you are still doing this kind of thing so far, SEO is already dead. The development of the Internet has long been no longer limited to PC-side, the popularity of mobile devices has greatly accelerated the development of mobile Internet, a lot of the battlefield also by the PC to the mobile end. At this point, the main market of SEO has been developed from the PC to the mobile side.

Origins of Life (1991-2002)

August 6, 1991, Tim Berners built the website (http://info. Cern. ch/) officially launched, this is the world's first website, it explained to the world what is the World Wide Web, how to use Web browser, how to build a Web server ... In the next few years, the World Wide Web began to evolve. Gradually, the usability of user information has been improved and optimized.

In the end, when the site is everywhere, new troubles emerge: How can people find the Web site or content they want through the Internet the quickest? As a follow-up, the search engine was born. In 1993, search platforms, including the Excite search engine, revolutionized the categorization of Internet information, making information search easier.

Note: Excite search engine was founded in 1993, for Architext Company's products, is the earliest use of the United States, the use of one of the most widely used search portal site, the site is friendly, providing keywords, phrases and natural language, such as a variety of search methods.

Soon after, Yahoo (founded in 1994) and Google (created in 1997) joined the search battlefield, simplifying the indexing and transmission of data, thus improving search efficiency.

The birth of search engine is also the first stage of SEO. This period, marketing staff through keyword optimization, label optimization, external chain construction and other ways to improve the site search engine ranking purposes. And, at this time the search engine is still in infancy, often a new algorithm to be updated to spend a few months to complete, which also gives the black Hat seoer the opportunity to exploit.

And then the search engine giants are also seeing the huge potential of the market at this time.

Initial Generation (2003-2005)

In this period, Black Hat SEO big line its way. In order to provide a more fair competitive platform for the website, Google search began a search engine technology further exploration. During this time, Google released a lot of algorithm updates, improved the penalty mechanism, increased the rubbish outside the chain, keyword stuffing and other cheating means of the crackdown.

By improving the value of information and the relevance of the content, the search engine has finally entered the first stage of the search through the user search history recommendation. In the same period, more recommendations were added to search results by locating information about the user's location.

In this phase of SEO, marketing staff will focus on the external chain construction, in order to increase the search exposure rate.

Also during this period, Google's motto, "Don's Be Evil", was to demonstrate its determination to standardize search results. In short, at this stage, the cable engine giants are aware of the importance of personalization and user experience.

Medieval Times (2006-2009)

When a search engine develops to this stage, the user needs a more personalized, comprehensive, responsive search experience. Search engines are also turning to global search, and the search results are no longer just presented as text, but also include images, videos and other elements that have been added to the search results. Google News, for example, contains real-time updates, information from Twitter, and more on content timeliness and user focus.

In 2008, Google released Google Suggest, the search keyword advice system, combined with keyword research tools, Google trends,google analytics and other tools, and through the user search history, search trends, etc. to help users automatically complete the search words, Search for popular artist music, find phone models, and more. This improves the usability of the content and recommends more relevant content to the user.

This stage of the Seoer also understand the importance of user experience, will be more focused on the site design and personalized content and so on. In addition, many webmasters have also seen the importance of new media and development potential, in an attempt to increase the site's exposure through the timeliness of new media messages.

Enlightenment Period (2010-2012)

2010 to 2012 This period of time, the SEO market has undergone great changes, whether it is the brand, or content quality, but also the user's attention to the content, as well as the penalty mechanism and so on have a small change.

The most notable of these is Google's approach to keyword optimization, content quality, and over-optimization, which has also had a big impact on search results rankings. If the site does not conform to Google search mechanism, even if it is like J.C. Big websites like Penney and Overstock are also subject to the fate of K.

As new search rules come in, new search features, such as the increasing curiosity of search users, increasingly complex social relationships, and the accessibility of websites, have also led to the emergence of new things, such as the Google Knowledge Atlas (knowledge graph). The search mechanism is also slowly moving from a global search to a local search. More users prefer to get everything they want directly from the search results page than by clicking on the page to get answers. So the opportunity to see Google immediately began to act, it improved Google suggest features, to provide users with a faster query experience, and directly in the search results page to show users.

In addition, this period of social media has also shown a very rapid development trend, in order to comply with this market demand, Google launched a new Google +.

In this context, in order to successfully optimize a website, seoer not only need to work on the quality of content, and content sharing has become an essential component. When the content of the site through social media and other channels to share, the harvest is not only outside the chain and exposure, but also to the site's authoritative construction has brought great help.

The combination of social media and SEO has also contributed to the fragmentation of the information Age: fast-paced, personalized, and more finely differentiated information.

Contemporary (2013-present)

Today's seoer are like standing at a crossroads, hovering between personalization and personal privacy at two points. In today's all aspects of the search engine and technology intrusion of the era, people crying about information security and personal privacy problems, but still can't get rid of them.

Big companies such as Google refine their products by analysing users ' search histories, geographic locations, and using devices, and marketers use that information to optimize content.

At this time, the battlefield of the Seoer also moved from the PC to the mobile, your content, your website, your products must meet the needs of mobile devices, in line with the local search mechanism. At the same time, Google-led search engines are also moving in the mobile search algorithm, from user experience to mobile device-friendly, mobile search engine algorithm improvement also means that once the site mobile search optimization is not done well, it is likely to lose the mobile internet this market, Even short-term loss is likely to bring heavy losses.

Fragmented content, responsive design, mobile device-friendliness, user-intent-oriented ... These are the search features that seoer now need to focus on. In short, now the most need to do SEO is the content of personalization and quality of exploration.

Looking to the future

For the future, we can only predict that no one can give a definite answer. But undoubtedly user-oriented content construction, personalized content recommendations, high-quality content are seoer must pay attention to the point.

And the demand for search engines is undoubtedly increasingly intelligent, through the least steps to obtain the desired information data is what users expect. Of course, Seoer also need to take into account the PC and mobile two access to optimize the work.

When the search engine algorithm continues to improve, more rules, as well as the penalty mechanism will also force Seoer to look for new breakthroughs, but compared to a variety of black hats, cheating behavior, good site content and user experience, and users to establish a positive relationship, good social media marketing and other aspects are undoubtedly the most insurance, Also effective SEO strategies.

Source: Http://www.chinaz.com/web/2015/0626/417424.shtml#g413091=1

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25 years of "evolutionary history" of SEO: From pc to mobile site optimization