26 documents required by the product manager

26 documents required by the product manager

 

At present, there are only four people in the product department, and after a period of time, each person has a similar understanding of their character characteristics.

Zhou Yang, love to learn, think carefully, have perseverance, good at summing up, no shelf, love joke, and everyone in the company can be integrated, therefore, the popularity is particularly good, belongs to the company in the context of the source, of course, he is really competent, and this is unanimously recognized by the Technical Department.

Of course, it is also because the smoke is fierce, which is not a disadvantage. From which perspective, if it is from the perspective of a male colleague, it may not be called a shortcoming, however, from the perspective of female colleagues, this habit is not so modern.

Liu Yu, introverted (but I always think that this kind of introvert is caused by his prudence. In fact, there are still many people with this kind of personality. in the highly competitive workplace, they believe that words are too much to lose, however, once they leave the workplace, they will not talk to Liu Yu for 8 hours or comment.) They love to think, learn, and be stubborn, I like to learn from the root of the question or the tip of the question. Basically, my work is the work, and my life is the kind of life. Therefore, if I have more contact with these people, I will always feel a little distance between them.

Xiao Juan is a cheerful personality. Because she has not been in the workplace for a long time, she retains some of the characteristics of her students, her thinking is active, and she can't handle the relationship between work and life, I often regard my company as an Internet cafe and communicate with my classmates as part of my work. More than once, I saw her as a dumb at the work station. This is a clear explanation of the problem, I don't think there are a few old birds in the workplace who will have fun at work. This is true only for cainiao or people outside the company.

To be honest, that is, he caught up with Zhou Yang's leadership after graduation. His character, coupled with his "bad intentions" for xiaojuan, made xiaojuan feel indifferent. Of course, this further led to a slight slowdown in xiaojuan's career growth.

If you change to another company or a leader who is not interested in xiaojuan or other girls, xiaojuan will be in great trouble.

Sure enough, when I arrived at the company today, xiaojuan ran to my work station and asked, "a bubble, yesterday you said that I was responsible for the product document management of our department, can you tell me specific documents?"

As the saying goes, it's still so hard to ask people to do things. As the saying goes, "Many people don't blame", "never learn art first, please", it's a big deal for me, but you can't do it, even if Zhou Yang didn't teach you well, didn't the school teach you? Ah, young people now!

I took a look at Zhou Yang. He smiled and smoked a cigarette and looked at me. I understood that Zhou Yang's support must have contributed to Xiao Juan's arrogance. Well, they haven't done anything yet, I started to sing and sing.

However, this question was asked by the company, about work, and about my so-called Department deputy manager. More importantly, zhou Yang reminded xiaojuan to ask this question. On the surface, his subordinates asked his superiors, but his superiors asked me this subordinate.

I can't find any reason for not answering or perfunctory questions like this. Ah, if you choose a company, you will be afraid to join the husband and wife shop, and you will be afraid of private complaints in the department.

In fact, this is not a big problem for some experienced product managers. It is nothing more than a description of what documents are required by the product manager in actual work. If the documents are standardized, you need to explain the relationship between each document.

However, for cainiao and layers like xiaojuan, this problem is too complicated.

"Xiao Juan, I will send you a table later and give it to you in detail ." I told xiaojuan. To answer this question, we need to make a table to explain it. Second, if xiaojuan and I are here to whisper, I really don't know if Zhou Yang will think of Shanxi's specialty products.

An hour later, I stood up and said to them, "I have summarized the problem of xiaojuan. Let's discuss it ."

You see, everyone is very happy.

I will show the table to you first. "What is the role of this document control table? It is a description of the overall management of product management documents. I will introduce each item ."

Strategic Activities

Prediction Problems

D1 customer interview record processes discover problems in the market through interviews with customers, recently released products and potential customers. Verify the most pressing problems in the market and determine their universality

D2 problem summary matrix process This document aims to describe the features of the product, so as to solve the customer's problems through the benefits of the features and capabilities provided to the customer

Requirement matrix table control table records the requirements analyzed, evaluates the requirements, and tracks the demand development

Cultivate opportunities

D3 Profit and Loss Analysis document process class know why customers buy or do not buy recent products, and what are their steps during the purchase process

The D4 competitive analysis document process class defines competitors and alternative providers in the market. Evaluate their strengths and weaknesses. Develop a strategy to defeat them

Product Innovation

D5 market segments document Process Analysis market segments and actively pay attention to them. Be sure that the target subdivision has sufficient commercial value for both the present and future of the product.

The D6 product portfolio document process class integrates products that are concentrated in multiple markets into an associated combination, just like managing a product. Including business solutions, positioning, purchase processes, market demands, and marketing plans

The D7 product originality screening table filters out the product originality most suitable for market segments. Be sure that this idea is conducive to the market and enterprise resources.

The business solution control class develops a complete solution to market problems. Perform an objective analysis on potential market opportunities to provide a foundation for investment. Clearly state what you know in the market, including quantification of risks and financial budgets

 

Planning Activities

Product route

D8 product price model process determines a Price Model, plan, policy and implementation steps

D9 product income table Process Table determines long-term product income indicators

Product route document control table to determine the long-term development plan and objectives of the Product

Product Policy

D10 product positioning document process table describes the product's capability to solve market problems. Create an internal positioning document, which is used to develop external information and transmit it to every key purchaser or individual

D11 User case process class definition typical purchasers and end users who participate in the purchase of your product or service

Product policy activity control class formulate complete product policies to illustrate how to achieve the established strategic objectives

Product Plan

In the coming fiscal year, the D12 product marketing plan should clearly define strategies and tactics that can stimulate consumer awareness and role models, including measurable and achievable steps and events.

D13 product annual plan process class formulation product Annual Development Plan

Business Requirements document control class description product business development plan

 

Tactical activities

Concept

The focus of MRD in the market demand document process is to describe market problems, market opportunities, and market demands, and help design a solution that can solve market problems and achieve market opportunities.

Drawing

Product Requirement document process PRD provides a complete definition of the requirements for a product based on market requirements. PRD describes features and functions of a product.

Technical

Product acceptance document process class clearly deliverable products meet specification definition standards

Commercialization

D14 sales toolkit complete process class documents and tools for the sales team

D15 promotion policy process describes the media release policies, plans, and objectives of the product to be listed.

Product whitepaper-product business description published by Control

Marketization

The product summary report process records the entire process of the product.

After reading the results, I continued: "from this table, we can see that in product management, there are 26 most important documents required by the product manager. Of course, in fact, there are many such documents, but I personally think that these 26 documents must be mastered by the product manager. They may be different in actual work due to the product situation.

This table is actually designed according to the product management process (see question 16th). There is a certain relationship between each document.

For example, PRD is based on MRD, and also provides the foundation for the following product acceptance documents. This is the role of the document.

This table is mainly used to standardize the use of product management documents. Even a new person can use this table to understand the workflow of the product department and what documents should be completed at what stage, in addition, you can get a general idea about the goal of writing the relevant documents.

This table is also an important part of the standardized management of the product department. for document management, a document access table is also required to manage documents in and out of the product department ."

When talking about this, I suddenly realized that I had made another mistake. I don't have to think much about it, So Zhou Yang will definitely ask me to make this table later.

They all say that smoking many people may have a poor memory, but Zhou Yang's memory is amazing. He can quickly capture useful information for his work from different opinions, and then remember it without any sound, then I will discuss this with you. When you start to think about when you will say it, he will tell you exactly when it was the last few months.

I have been cleaned up by him more than once, but I think it's actually a matter of fact, I still blame myself for not picking up the door. Liu Yu has never been cleaned up by Zhou Yang, the biggest difference between LIU Yu and me is that he is cautious.

"I understand. In fact, this is a different perspective of product management, right? A bubble !" Zhou Yang said slowly while smoking.

I didn't respond at once. After a while, I realized what Zhou Yang meant. Let alone, that's the case. From these 26 documents, we can see the product management process.

It seems that smoking does not affect his thinking ability.

After hearing the ideas of Zhou Yang, everyone nodded, especially xiaojuan. He took the printed form and looked at it carefully and made some records from time to time.

Finally, she asked me, "a bubble, who will do so many documents ?"

Zhou yangyi le, "He must have done it. He thinks that he should have done so many documents and let him do it. By the way, don't forget the document access table !"

"Don't, let's do it together. I have limited capabilities ."

Xiaojuan smiled. A girl smiled so loudly. Don't she know that the standard of lady's smile is "smile or not show your teeth", but she never regarded herself as a lady.

Xiao Juan said: "I can't help you a lot in advance. I can only work with you ."

It was really a husband and wife store, and they all arranged work for themselves.

Zhou Yang also spoke up his hand. Although he didn't say anything, his meaning was quite clear. You can't let the leaders cooperate with their subordinates, can you? Besides, I don't understand it!

At last, Liu Yu was the only one left. Liu Yu was the only one who had to look at the capabilities of the product manager at the crucial moment. "A bubble, let's do it. You are responsible for the document template, I am going to access the document, but you have to tell me how to do it."

Even the product manager began to calculate the product manager, and the product department was no good man! Crying ing!

 

Apao say:

In a complete product management process, each stage produces different results, such as the final product media or intangible, such as a clear price strategy.

However, for product managers, all results can only be carried in one form, that is, documents.

In this case, do 26 documents mentioned in this article have to be completed?

None! According to the title of this question, bubble says "you must understand". This is a compromise made based on the actual situation of most enterprises and individuals, these 26 documents have been reduced by bubble. I remember that when I was a product manager, the company requested 55 documents, both large and small, it was mainly because the company had to pass an international certification and there was no way to do so.

Although it is only a requirement to "understand", ten of them must be written, and four of them must be proficient (in italics ).

D3: requirement matrix table

D9: Business Solutions

D12: Product route document

D15: product policy document

D18: Business Requirement document

D19: market requirement document

D20: Product Requirement document

D21: product acceptance document

D24: Product White Paper

D25: Product Summary Report

In addition to getting familiar with all kinds of documents, a bubble wants to emphasize that document management must be done well and document management should be avoided, look at the internal documents of various companies everywhere on the Internet, and you will know how much of this harm is.

 

This article is from yes! Product Manager.

Book details: http://blog.csdn.net/broadview2006/article/details/6873929