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It is a kind of physical labor that requires hard work and decision-making. So, if you are ready, roll up your sleeves and follow the 26 simple steps. Within a year, you will get enough traffic to keep you busy.
1. keyword research
Before doing anything, use the keyword tool to conduct a wide investigation to see which keywords/words are suitable for your site. What are the keywords used by your direct competitors? Are some keywords with market potential not found yet? Maybe you can develop another new situation from here?
2. Domain Name
If you want your company name to be branded, select a domain name that accurately reflects it. If your company is named DVD, register www. DVD. com. If this domain name is unfortunately registered, use www.dvd527.cn. Do not use a hyphen (-). Try not to use a combination of more than two words. Register www.web2bar.cn
3. Avoid sandbox Testing
Buy your domain name as soon as possible after you confirm the keywords and company name. Set up the website as soon as possible, put a simple page to tell others who you are, what you do, and the detailed content of the website will immediately come out of the cloud. Make sure it is captured by Google and Yahoo. (You can submit or link to the site from another site)
4. Create content
Create 30 authentic and original pages for your site. This will make the web spider (learning the name spider, is an automatic program that will automatically search for information on the Internet. A typical web spider works by viewing a page and finding relevant information from it. Then, it starts from all links on the page and continues searching for relevant information, and so on, to be exhausted) There is something desirable, which also gives you the opportunity to learn more keywords from the search engine results.
5. Site Design
Adhere to the "keep simple" principle. You can call an external CSS file, clear the Java script code on the page, and use an external file to call them. Do not use the framework or use flash as an image, do not make the whole site flash. Do not make the site appear messy. To make it easy for viewers to find what they need without looking around.
6. Page size
The smaller the size of your page, the better-especially the homepage. Optimize those images to make the page Load faster. Most individuals and enterprises in Europe and America have fast network speeds, but in other countries or using mobile phones may not. If your site load is slow, it may have lost its visitors before it is accessed.
Make sure that your site complies with some availability rules. Remember, people spend more time on other sites, so do not challenge design habits. Do not use PDF files for online reading. Use different colors for the accessed connections, and use the size title properly. Learn more about availability and they will benefit you a lot.
8. site optimization
Use the keywords you selected in the title, and try to include these keywords in the title and text. Make sure that your page content is about these keywords. If you want to sell gadgets, write about them. Do not just repeat the word "gadgets" in text.
9. website links
Website links are the same links on each page. They help new visitors not get lost. Sometimes they appear on the left side of the page, sometimes in small blocks at the top, and sometimes at the bottom of the page. Make sure that each page has a classic-style connection. It is most common to put a small block on the top of the page and a text style on the bottom. Which method is most suitable for you.
Use the bold header. People often scan the Internet and do not read it carefully. Basically, all they can see is the header. If your header is not eye-catching, people may not stay on the content for a long time. If you can, use a proper amount of keywords.
11. Site Map
Create a site map that contains all the page links in the site. Keep updated. It helps web spider access to every page. Put a text link to the site map on the home page.
Every 2 ~ 3 days to add a new page, 200 ~ 500 words. The content should be original, and do not copy others. The more original and useful the content, the more people will read it and link it to it. The most important thing is that they will come back later.
Stay away from over-optimized technologies. Over-optimization means to improve rankings by any means and use a method that is not recognized by search engines, such as keyword stacking, door pages, and invisible text. For long-term consideration, optimization must be conducted. Websites with cheating optimization are usually pursuing short-term effects, such as **, gambling, and black market (you can see the spam you have received ).
14. Competition Analysis
Do you want to know who is competing with you for the market? Use "link:" To check Yahoo. Like this: Link: http://www.web2bar.cn learns your competitors and also gets links to those websites. We 'd better replace them!
Submit to five groups of directories:
1) dmoz.org and Yahoo.
2) Find Your Industry Directory and add it to them. If you have to pay, it also depends on whether the price is reasonable.
3) local directory of the country or region.
4) any other appropriate directory.
5) If you are targeting the local market, you must add the Yellow Pages. (Because the search engine uses these lists to operate local searches .)
Create a blog about your industry and write at least one new article per week. Allow visitors to leave comments, or even allow them to write articles on them. This can create more content and make people remember to look back at new things.
17. External links
You just need to submit your website to the appropriate site and ask them to link them to you to tell them that this will make their visitor benefits. But don't spend too much time on this. If you have original good content, they will naturally find you and link to you. Remember, if "content is King", then "link is Post ". Stay away from reciprocal links, links to farms, ghost links, and any other unnatural links. They don't necessarily hurt you, but Google tracks everything: when do you get a link, how long do you get a link, who is linking the current link to your website, where you live, what you eat for breakfast, and so on. (A joke, but it does)
Make sure your server has a good statistical program and make good use of it. If you cannot use it, you should pay for it as much as possible. If you do not know the information of your visitor, such as who is visiting, where is it from, and how often it is visited, you may be confused about how to improve your website because you do not have these basic tools.
19. Paid click (PPC)
Register Google adwords and Yahoo Search Marketing. You can also use it to create a brand by spending some money on advertising to attract people to your website. PPC will bring a fixed flow of traffic to your website, and of course it will give your potential customers more opportunities to gain an in-depth understanding of the website. You do not have to do No. 1, or even do not have to do No. 5 ...... Make sure that your advertisement is placed on the first page of the search result under your keyword. Pay attention to the reasonable cost of the advertisement.
20. Looking forward
Keep up with the latest developments in your market. If a new product is coming out in the next quarter, write it on the website now. You will be rewarded by search engines and links.
Write an article every week and publish as many online publications as possible. (Attach the link and link it back to your website) and add these articles on your own website. This will not only create many links for your website, but also encourage people to click on your website. Most importantly, you will be an expert in the eyes of your visitors! They may start searching for your name to find your website.
22. Study your traffic
After 30 to 90 days, you will have enough website statistics for analysis. Use the following questions to repeat the data:
Where did your visitor come from?
What search engines do they use?
What words and phrases do they query?
Which pages on your website are most visited?
What are the portal pages on your website?
What about exiting the page?
What path does a visitor use to browse your website?
Finally, refine the results to streamline your website:
Use the most popular pages to encourage visitors to create value for you.
Adjust the browsing path that you think is best.
Find out why they exit from those exit pages.
Then, you can adjust your keyword settings based on the keywords used by visitors. If your target word is "Green widgets" and your visitor finds you by searching for "green leather widgets", you should start to create a "leather widgets" content.
23. Confirm your submission
3 ~ Four months later, check whether you have been included in the originally submitted directory, such as dw..org. If not, submit it again. Or, it is better to politely write an e-mail to the editor to ask why. Finally, find a new directory. If it is worth submitting, don't let it go.
24. RSS feeds
RSS (Real Simple Syndication or rich site summary) is becoming a powerful tool for Internet marketers. You can easily and quickly add new content to your website. The feed of the article is updated frequently so that you can provide your visitors with the fresh content they need. You can use RSS to promote any new content, such as new pages, articles, blogs, and press releases.
25. Press releases
A press publication refers to the written exchange information you submit to a media agency (Newspaper, broadcast, television, or magazine). It is usually used to publish valuable news announcements. You can create press releases for any new articles, company information, and product information. If it is attractive or original enough, media agency staff will include it and write an article and report it. Sometimes, your website address may have been published in The New York Times, but you do not know it yet.
26. Keep Fresh Content
Remember, every 2 ~ 3 days to write a new page. I just mentioned it in a simple way, but it may be the most critical point in this article. Keep writing! If there is no new content, your website will slowly fall down in the search results. To maintain the first level, your website must have the fastest updated, freshest, and most attractive original content in your field.
If you can make the above 26 steps, your website traffic will get up!
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