28% of all console gamers now female-Study

Http://www.gamespot.com/pc/strategy/thesims3/news.html? SID = 6212734 & om_act = convert & om_clk = newsfeatures & tag = newsfeatures; title; 3

 

28% of all console gamers now female-study by Matthew Peters, Gamespot


Posted Jun 29,200 9 pm PT

Industry-tracking
(Tracking) NPD Group
(NPD Group) reveals women flocking
(In groups)
Wii
(New-generation game consoles launched by Nintendo)
, Hardcore
Gaming on decline
(Decrease)
, Online gaming stagnate
(Stagnation)
.

According to a Nielsen Company
(Nielsen) Study
Last found L, almost 50 percent of all PC gamers are female, with hit PC titles like the Sims played primarily
(Main)
By women
. The latest Sims Iteration
(Repetition, iteration)
, The Sims 3, sold more than 1.4 million copies a week after its release
,
Presumably
(Probably) bolstered
(Supported, encouraged) by that aforementioned
(As mentioned above) Demographic
(Population Statistics). However, a new
Study by the NPD Group shows that female gamers Branch
(Branch) well beyond
PC platform and now constitute more than a quarter of all Console
(Console) Video
Gamers.

 

Does holding a Wii peripheral
(Peripherals)
Cause an irrepressible
(Uncontrollable)
Urge to strike a pose
?

In NPD'sGamer augmentation (Increase) 2009


Report released today,
Industry-tracking group revealed new figures that show 28 percent
All console video gamers are female in 2009, up from 23 percent last
Year. NPD attributed
(That is, due to) the five-point rise to the Nintendo Wii
, Which it
Believes has attracted a large number of new female gamers. It reports
That Wii usage has increased by 19 percent from 2008 for all
Demographics
(Population Statistics)
.

At the 2007 women in games conference, Electronic Arts VP Sharon knight
Said that the Wii is attractive to female gamers because of the console's Accessibility

(Accessible ).

"The Wii levels the playing field," she said. "You don't
Embarrass yourself -- you can grab it and right away start having fun.
... [Wii games] don't require the same investment
(Investment)
To learn and
Master how to pick up and play [as other into les 'games]."

The NPD study also contained a few other figures on other gamer
Demographics
.
It found that "extreme gamers" played an average of 39
Hours per week, down from about 46 hours last year. Even though the NPD
Group found that extreme gamers have the lowest average household
Income
(Average household income) out of all gamer demographics, They dole out
(Handout)
The most cash
Buy games. Extreme gamers purchased an average of 24 titles in the 2008
Holiday quarter. However, the study reported that the demographic only
Makes up 4 percent of all gamers.

The amount of time gamers spend playing online has remained
Same relative
(Compared)
Last year, despite what the NPD calla "focus
Industry on more online gameplay opportunities. "On average, 38 percent
Of a gamer's time was spent playing online.

TheGamer augmentation 2009
Study was conducted in
January 2009 with more than 20,000 maid ages 2-65 and above and
Could des data from the 2008 holiday season. Survey

Data was weighted
(Advantageous, weighted)
To
Portray
(Portrait, description) Gaming trends only within the US.