28 Push interview: Shanhan said the importance of user experience in SEO

28 Push host-Baidu elder sister: first of all, thanks to the tenth Group interview guests Shanhan can be busy to participate in our 28 group interview, and once again to thank you friends for the 28 group interview support.

Our 28 group interviews will be held once a week group interviews, now is the tenth Group interview, of course, the forum will be live, there are problems can also be discussed in sync. Then let's come and invite our 28 group interview tenth guest Shanhan.

Guest-Shanhan: Hello, everyone.

28 Push host-Baidu elder sister: We 28 push interview the theme of the tenth interview is: User experience in the importance of SEO. Shanhan Some people are familiar with, but we still take care of new to join the Internet friends Ah, to give you a brief introduction to the next Shanhan: Shang Cai seo and actual combat Camp SEO team founder, once took the Webmaster Network SEO Contest Third place, is it Shanhan

Guest-Shanhan: Well, yes.

28 Push-Baidu sister: We today's theme is the user experience in the importance of SEO, that first say what is the user experience? Shanhan can you tell everyone in a more popular language?

Guest-Shanhan: User experience simply refers to the user's feelings when browsing the site, is a kind of sleep, affecting his emotions and emotions, including the site's appearance, words, functions and other information performance, as well as the impact of some external factors.

28 Push host-Baidu elder sister: is quite the user wants us to be as satisfied as possible, right?

Guest-Shanhan: Well, not just to meet the known needs, but sometimes to guide his potential needs.

28 Push host-Baidu elder sister: Ok we next question. Let's start from the beginning to the bottom, first ask the question related to the topic Ah, this problem comparison fan base, but very key, first ask about, in the site from the construction to the follow-up development, how to grasp the user experience this degree?

Guest-Shanhan: Before we build the website, we must first from the user's perspective to consider the entire process of his browsing the site, that is, from the overall start, and then to improve each of these details, the first user to enter the site, the first impact on his site is the speed of opening.

Guest-Shanhan: If a Web site is slow to open, is likely to be closed, and we have to consider this time may be some users open the site of their own emotions, if the mood is more annoying, then the site speed can affect whether he entered the site, so the site must choose a fast and very stable server , at the same time we have to improve the speed of the station optimization.

Guest-Shanhan: And when he opened the site will have an instant experience, that is, visual impact, the site does not have to be more gorgeous, but must be concise and orderly, if the site is messy, color abuse, it is likely to lose users at this time. Next he will browse the content of the Web page, this time asked us to highlight the theme of the site, our target users are to see the target content, if the site opened a half-day did not find the information he wanted, it may also lose the user, here also includes the site to have a clear navigation system. Then the overall style and layout of the site, of course, different sites have different practices, such as corporate web style to do a beautiful atmosphere to show the company's strength, e-commerce sites to use good merchandise pictures and so on.

Guest-Shanhan: There is the function must pay attention to ease of use, such as shopping process simplification, registration process simplification and so on, at the same time guide to do well, such as contact the appearance of the location, purchase button appears location. In addition, for the later development, to keep track of statistical data, research users on the site browsing performance.

Guest-Shanhan: This is based on the site itself, but the user experience also has external factors, such as Third-party certification, user reviews, external brand information, Third-party platform on the positive information, in short, users experience includes a lot of details of things.

28 Push host-Baidu elder sister: Really everything ah quite said the user experience to do is still a lot of meticulous ah.

28 Push host-Baidu elder sister: Below in detailed anatomy user experience. Like now as major search engines vigorously promote the user experience, many large and small enterprises are very important to the user experience, so that a special career, that is the user experience Designer, that user experience Designer is what situation?

Guest-Shanhan: I don't know much about this position, because I didn't do it, but I know that user experience designer must be the defender of the user, to balance the relationship between business interests and users.

28 Push host-Baidu elder sister: When some things subdivide to the extreme to become a professional position, we can consider the implementation of this.

28 Push host-Baidu sister: That in your perspective, for the user experience the development of the designer, you are very optimistic?

Guest-Shanhan: Yes, indeed. Well, the development is very optimistic. Whether it is the product of the enterprise or the Internet application, it is the user who wants to obtain the business development. And in today's social environment, there will be no user surplus situation, will only peer competition between more and more strong, then how to obtain the user's love and trust is a very important issue.

28 Push host-Baidu sister: Shanhan this way to understand the user experience, if you become a user experience designer, what do you think should have the elements, or need to master what skills?

Guest-Shanhan: no matter which position, first of all to understand their own industry, user experience designers are the same, first of all to understand the business objectives and products of the enterprise, at the same time to have a very strong analytical ability, including user behavior analysis, site usability analysis and evaluation, data statistics and information collation, Also must have the very good writing ability and the expression ability.

In addition, it is best to understand some of the Web site user experience to achieve the goals required by the technical knowledge, do not need to be very proficient, just need to be able to understand, to achieve with technical personnel barrier-free communication.

28 Push host-Baidu elder sister: very agree. SEO determines the flow, the user experience determines the conversion rate, right?

Guest-Shanhan: Well, yes, SEO can get the target user's directional traffic for the website, but to convert these traffic, it depends on the optimization of the user experience.

28 Push host-Baidu elder sister: Of course, the best state is to ensure that the SEO smoothly at the same time, also does not affect the user experience, but most will have unsatisfactory time, such as JS effect, slide, and so on, some can be solved by technology, but some is unavoidable, then we want to how to coordinate between the two degrees?

Guest-Shanhan: This time my advice is to try to take the user experience as the main, in fact, the two can be balanced, such as a flash slide, you can use JS to replace and make external file references.

28 Push host-Baidu elder sister: When SEO and user experience is too antagonistic, should choose flow or choose conversion rate? It's like having an egg or a chicken first. You chose the user experience, right?

Guest-Shanhan: In fact, there is basically no such problem, SEO itself should be combined with user experience to operate, and not for SEO and SEO, for example, said: An original article relatively easier to get ranked, but if it is simply for the original SEO to change the article to completely without readability, Then this ranking is not long-term, just imagine, if a site ranking in front, no one to see, or open and immediately shut down, that this page must not be ranked in front of, this is not valuable to users.

Guest-Shanhan: We need to know, search engine is also a user, he also has to do a good user experience, in order to provide users with the most relevant and valuable search results, and search engines through the tool bar, statistics and other channels to obtain users on the site data to understand the value of each site to users, For example, users like to enter your site, stay on the site long, browsing depth and so on, as well as the contents of the title and description, to write in line with user habits and attractive to get more target traffic.

28 Push host-Baidu elder sister: in group friend Ah, is also 28 pushes the forum the old member Ah, every day in the jar to stroll, can say, 28 push daily a new, sometimes in doing to achieve the best user experience adjustment, added a lot of useful applications, in the user experience this piece, or do a good job, Shanhan in your opinion, on the user experience, 28 Push the forum still need to do what change?

Guest-Shanhan: 28 Push I also did not, Sanda, registration does not account AH ~ ~ ~ ~, but before the general look, the forum has done very well, such as brand, the title of the writing to attract users, the forum's core values (such as public training) and so on.

Guest-Shanhan: I also mention a little bit of advice, such as the last release of the home horizontal section, now only show time, such as published in 10 seconds ago, you can add the title of the topic, such as: The Last Published: xxxxx (10 seconds ago), so that more attractive users to browse and discuss.

Guest-Shanhan: Another forum posts list page, can be changed into a new window open, if someone in open a post to reply, but also to go back to see another posts, and point back is not directly back to the list page, if it is more than a few pages, and advertising, ah, can slightly improve, For example, the first navigation of the following ads, the best to have a space between the navigation, and now always be advertising snatched away the sight of the navigation.

28 Push host-Baidu elder sister: We 28 push the interview mainly is to provide new and old IT people a learning platform, soon 28 push is about to start the second phase of public service training, want to promote their own attention to 28 tweets Tencent official microblogging and 28 tweets Sina official Weibo, will also be in each interview for beginners to ask a few novice easy to appear.

Many novice will not build a station, no website and build station technology how to do SEO and user experience, or how to learn SEO and user experience?

Guest-Shanhan: In fact, technology is just to achieve the user experience of the means, more important is the user experience of the overall thinking, I also found a lot to do SEO friends, often made the wrong goal, the ranking as a goal, so that every day to study ranking skills, and ignore the user experience, in fact, the target flow and transformation is our ultimate goal.

Guest-Shanhan: Of course, the principle of SEO and technical knowledge must be learned, and must learn, but it is not a copy of hard sets, but the actual, to the user as the starting point to do, the user experience of good or bad, directly affect the conversion rate of the site, the same also has an impact on the rankings, user experience done well can promote ranking, The opposite may be bad for the rankings. Of course, this is still not absolute, after all, search engine is still in progress, but is definitely a trend. So learning SEO and user experience can be of course the knowledge of the same system, because the two are interacting.

28 Push-Baidu sister: A lot of novice friends think that there will be the flow of SEO, with the flow can make money, and not to do the user experience, how to understand this view?

Guest-Shanhan: I personally think it is wrong, of course, depending on everyone's values and understanding of the user experience, in my opinion, every place in the SEO has a user experience performance.

Guest-Shanhan: If a website through the SEO to obtain the traffic, that this flow is how to come, the SEO completes ranked good on the flow of more? Not necessarily, as just mentioned above, there is also the user experience of the performance, that is, the title and description of the writing, write well to get more clicks. and users enter the site to generate traffic after how to profit? If it is a window, play a few times after the user will come, certainly very few, and hanging ads, that more need to optimize the user experience, do not do well users hate this site, or the ads have a very low click rate.

Guest-Shanhan: The user is gradually less, the ranking also gradually declined.

28 Push host-Baidu elder sister: As far as I know ah Shanhan oneself also do training, often to A5 lectures, also tell us, we 28 push also to carry out the second stage of public service training, mutual learning.

Guest-Shanhan: in A5 training only once, now we do the system of SEO training, from the actual combat, combined with the correct theory and data analysis and so on. After a lot of communication ah.

28 Push host-Baidu elder sister: Shang Cai SEO and actual combat Camp SEO team founder Oh.

Guest-Shanhan: Our original name is Shang Cai, now changed into actual combat camp, is the same team, take this is our core theory, all from the actual combat.

Guest-Shanhan: Our expectation is to let each student after learning to be able to down-to-earth, with the correct theory to guide the actual operation, to grasp the overall details of every.

Guest-Shanhan: Like 28 push public service training, can insist in this profession has been doing commonweal training, it is very impressive.

28 Push host-Baidu elder sister: Netizen asks a question: Remove gzip, merge js/css, compress picture, thin code, what still have some method front end accelerate?

Guests-Shanhan: such as: Open browser cache, Server CDN acceleration, intelligent dual-line DNS resolution.

28 Push host-Baidu elder sister: How do you determine the "experience" you have set up, really "user" favorite? Is there any test method?

Guest-Shanhan: That's why we have to keep doing statistical analysis at a later date, including the user's survey, site AB test, and so on, no one can fully understand their own site of all users, only through statistical data analysis, and constantly adjust, as we SEO, is an ongoing process.

28 Push host-Baidu elder sister: Netizen question: If have such a circumstance your own website and your competitor's website user experience and SEO all do very good circumstance, how should oneself face this kind of situation, how can do to stand out?

Guest-Shanhan: No one can lead forever, we can find a weakness, such as his experience in the station is very good, then we can do well in this respect, and enhance the impact of external third parties.

28 Push host-Baidu elder sister: Netizen asks: Do not user experience website how to make money?

Guest-Shanhan: This is actually beginning to say, depending on everyone's values and understanding of the user experience, I think the user experience is involved in all aspects, such as spam station ads, also need to optimize. Often seen is the window and advertising, deception, cooike implantation and so on.

28 Push host-Baidu elder sister: Netizen question: How does seo start from the angle of user experience, grasp the overall situation to do the detail?

Guest-Shanhan: First determine the site's SEO goals, then think of yourself as the whole process of getting the user to browse through the site and become the end customer before you get to the site, and then you can know the details of this series, such as clicking on the site on the results page by searching for keywords, which requires good title and descriptive information, The speed of opening after entering the website, then whether can easily find the information needed, then the site is trustworthy, contact the way is easy to find and so on. Specific refinement out there are a lot of details to do, and finally let friends or some target users to browse and give comments, or can do a survey.

28 Push host-Baidu elder sister: Netizen question: should acute local service (such as unlock) how to improve user browsing depth and time? Because similar to this kind of website user basically just sees the telephone to call over to consult. If you write a few tips on everyday life, it doesn't seem to be related to the site theme.

Guest-Shanhan: In fact, we do not limit the specific types of Web sites have specific practices, this kind of website does not need to browse the depth and the time is long, only needs to have the eye-catching contact way and the attractive advertisement language, as well as the marketing under the line, for example helps the others to open the lock, pulls the relation ah, leaves a business card for next time to use AH and so on.

28 Push host-Baidu elder sister: again thanks Shanhan to force to share, also thanked in the place has the friend's support, but also has the friend to the Baidu elder sister to submit the question, considering today time is not early, we today's 28 pushes the tenth period to discuss this to end.