3. Seo impact from entry-level SEO to proficient hosts

Virtual Host

Currently, many small enterprise websites use virtual hosts. Virtual Hosts use special software technologies to divide a website server into several "virtual" hosts. Each virtual host can be an independent website with an independent domain name and complete Internet server functions (WWW, FTP, email, etc ), the virtual hosts on the same host are completely independent. From the perspective of website visitors, each virtual host is exactly the same as an independent topic (a server established through server hosting and leased line Internet access.

Using a virtual primary key to build a website has the followingFeatures:

1. Compared with purchasing an independent server, the cost of website construction is greatly reduced, which greatly facilitates the popularization of Small and Medium websites.

2. Website server management is simple, such as software configuration, anti-virus, anti-attack and other security measures are provided by professional service providers, greatly simplifying the complexity of server management.

3. website construction efficiency is improved. It takes a long time to buy a server and install the operating system and application software. It usually takes several minutes to activate a virtual host, because the major service providers have now e-commerce their entire business process. They have chosen virtual hosts suitable for their own needs and can be activated immediately after online payment.

The above are the advantages of virtual hosts. Of course, virtual hosts also have a certain scope of application, and some aspects also exist.DisadvantagesFor example:

1. Some functions are restricted by service providers, such as forums that may consume system resources.ProgramThe traffic statistics function. When the website is static, The iis_rewrite dynamic library cannot be used, and only 404 error forwarding can be used to increase the workload.

2. Website design should consider the function support provided by the service provider, such as the database type and operating system;

3. the access speed of some web hosting websites is too slow, which may be caused by host providers leasing a host to a large number of websites or server configurations, in this case, the website cannot be solved by yourself, which will adversely affect normal Website access. In addition, if the website is punished by search engines on the host, it will bring potential risks to your website ranking.

You can use the following tools to view the number of websites under this IP address:

Log on to the http://www.domaintools.com/reverse-ip query, show the total number of domain names and some domain names. All show the need to spend money to buy.

Example: 125.208.6.20.

Display:

There are 14 domains hosted on this IP address.

Here are a few of them:

Baidufocus.com

Dainisou.com

Eduoceansoft.com

Seo007.com

Supercss.com

Note: This method can only query international domain names and is invalid for domestic domain names.

4. Some service providers have certain restrictions on website traffic, so that normal access will not be allowed when the website traffic is large.

 

Server hosting

Server hosting refers to hosting your servers and related devices to a well-developed equipment room and a high-quality network environment to speed up Website access, rich experience in Bandwidth Resources and operations, as well as network data centers that can monitor users' networks and devices in real time, so that the system runs securely, reliably, stably, and efficiently. managed servers are maintained by the customer or remotely maintained by other authorized persons.

The data center can provide cabinets and bandwidth rental services for customers' key servers, so that the servers can be maintained for seven days a week and provide endless services 24 hours a day. if you are interested in building your own web, email, and FTP servers, and your website's applications are complex or your website's renewal rate is very high, you can purchase your own server for hosting.

Managed servers will be more flexible in the SEO optimization process, as shown in the following aspects:

1. You can freely select static Website policies.

2. You can view detailed IIS service logs.

3. It helps search engines capture pages faster.

Other factors affecting the Host:

For example, keywords with high risks, such as "Six-color", are prohibited in China. however, it is legal in Hong Kong. If such a keyword is used in China, it is likely that the IP address will be blocked. In this case, you need to use the server host in Hong Kong.

However, if the keyword is strictly prohibited by the State, for exampleRounds of workNo matter where the website is located, it will be blocked.

Virtual Private server (VPs)

Virtual Private server (VPs) technology is used to divide a server into multiple virtual dedicated servers for high-quality services. each VPs can be assigned an independent public IP address, an independent operating system Windows/Linux, an independent ultra-large space, independent memory, independent CPU resources, independent execution programs, and independent system configuration. in addition to assigning multiple virtual hosts and unlimited enterprise mailboxes, you can also have independent server functions, install programs on your own, and restart the server on your own.

Advantages of VPs in Seo:

Similar to hosted servers, it is also flexible.

Disadvantages of VPS:

1. The virtual memory is limited. When the memory usage is a little large, an HTTP 1.1 error will occur.

2. The customer needs to be familiar with server system installation and configuration, or else it will easily lead to software faults.

 

Foreign host

It is recommended that you select a foreign host for overseas business companies. The following benefits apply:

1. The overseas network speed is much faster than that in China. This will allow your website to be displayed to users faster and improve the user experience.

2. Google has a high weight on foreign websites.Many foreign institutions have more than 7 PR websites, while Sina, Baidu PR, which has a high traffic volume in China, is only 7.

3. Many domestic server (virtual host) suppliers are lax in managing spam senders, and domestic IP addresses are extremely lacking.. Because your email and website space are shared by multiple users (virtual hosts) with an IP address. other people send spam, causing overseas anti-spam organizations and foreign virtual host providers to block this IP address. it affects your normal E-mail communication. the foreign servers are relatively strict in management, which ensures normal E-mail communication.

4. Foreign Policies for certain industries are relatively loose.

 

Host Transfer

If you want to transfer the host service of the website, you need to find a new provider before canceling the original service provider. open an account at the new service provider to ensure that all files are correctly uploaded to the new server. after the website is running on the new server, contact your original supplier to inform the other party that the cooperation will be terminated, but ensure that they will not close your website immediately. contact your domain name registrar (may be the original host provider) to change the Domain Name Server (DNS ). the domain name server function is to resolve your domain name to an IP address that can be recognized by the computer. change the old Domain Name Server to a new one. This process takes effect for about 24-48 hours. In rare cases, it may take 72 hours. during this period, if a search engine just captures your webpage, either the website on the old IP address or the website after the new domain name resolution takes effect, in short, the website cannot be opened.

Stable support

No matter which server you choose, make sure the server runs stably.

If the website cannot be opened within a few days, it will seriously affect the keyword ranking, and may even be deleted from the index library by the search engine because the website does not exist.