3 min To read: 7 major education and training enterprise mail Marketing (with case)

Is there a fierce competition in the education and training market? yes! Alas, education and training enterprises in the business model, core business advantages, marketing methods are also more homogeneous, and in their indispensable mail marketing arena, due to the similarity of basic materials, but also bring great challenges. How do education and training enterprises do email marketing? How to form their own brand EDM personalized style?

Education and Training enterprise successful mail marketing 6 Basic Skills

"WEBPOWER:2014 China Education and training industry mail marketing Data Report" for the Chinese education and training industry nearly hundreds of enterprises, nearly tens of thousands of shipments, the analysis summarizes the education enterprises to carry out effective mail marketing 6 Basic skills:

1. Perfect the basic opt-in mechanism, establish E-id digital identity file with user attribute and mail feedback behavior, provide data basis for user analysis.

2. According to the user classification, the targeted mail product line planning and delivery.

3. Multi-dimensional grouping of user segments.

4. e-mail channel and online channel joint, multi-channel and members of all-round communication.

5. Make full use of holiday birthdays, holidays, etc. can be launched care content marketing time, send learning mail to members, to avoid excessive sales of mail caused by the user antipathy.

6. Monthly analysis and summarize the effect of regional EDM, timely adjustment of resource delivery and strategy.

EDM case: Web, EF, 51talk , VIPABC , New World Education, Wall Street English, MOOC

The following education and training enterprises in e-mail marketing to do their best, showing their own unique marketing focus and distinctive features.

1) Web International English

Founded in 1998, Web Education is a high-end English training organization for adults and enterprises to provide English training services, oral English training and business English training and other features. Web International English Planning "Hi English" journal, to provide users with interested in targeted mail, so that users accumulate interest in English learning, through free audition to attract members to join and transform. In addition, it has been with the multi-channel Intelligent Marketing Service organization Webpower Cooperation, so often have a variety of e-mail ideas, in member management, personalized mail, automated mail system build also done better.

2) EF UK education

Founded in 1965 by Bertil Hult. The e-mail is featured by branding, themed event promotions, and a daily English journal similar to the Web International English "Hi 中文版" journal. The competition for education and training Enterprises ' mail is focused on acquiring and nurturing potential subscribers, who are potential customers. In e-mail marketing, access to subscribers is the most important part of Enterprise e-mail marketing, placing a subscription form in the official website, through a variety of promotional activities, search engines, forums, Weibo and other online and offline integrated marketing methods to obtain the user's e-mail address and detailed information and timely post-tracking, After winning the user's permission to gradually gain the recognition and trust of the brand, it is the foundation of the success of e-mail marketing of education and training enterprises.

3) 51talk

Is the recent English education and training industry new show, the main Philippine foreign teachers, completely pure online teaching. Its mail also has been around its own advantages highlights: one-to-many foreign teacher assessment classes, free to make an appointment to the teacher-to-individual experience class, E-mail promotion and publicity to attract members to participate in foreign teaching assessment, English Proficiency assessment, more easily converted into a course to buy members.

4) VIPABC

It is also an online English brand that has received the largest financing in the online education sector with a $100 million margin. Its mail also can be described as "deep pockets", e-mail marketing adhere to the main star and elite routes, with the help of idols and successful people to inspire users learning motivation.

5) New World Education

New World Education has a new World Learning Center, Sakura International Japanese, new pui young children's education and several professional training institutions, the following institutions for mail marketing applications more. In the e-mail marketing ideas, in accordance with the traditional ideas purchased by users, from their own products on the user's benefits, free information, promotional offers, time flexibility, provide installment payment and other ways to attract users to register and conversion. Cherry Blossom International Japanese is a relaxed, lively and fun mail style.

6) Wall Street English

Education and training enterprises are very focused on user access, Wall Street English for a variety of important uses of English language, respectively, push the corresponding free English materials, to inspire users of English learning interest, to attract mail subscribers to convert to membership users.

7) MOOC

MOOC (massive open online courses) is a large open web-based course that offers free courses on a wide range of subjects on the web, where learners can explore and interact around the learning curriculum, ideal for those who cannot go abroad but are eager to learn and learn about the world's best university courses. According to the expert analysis of multi-channel Intelligent Marketing Service organization Webpower, due to the wide coverage, pertinence and high efficiency of mail channel, e-mail is the main channel of MOOC to its region wide distribution of students, recommending the content of interest in many classes.

Copyright NOTICE: This article for Bo Master original article, without Bo Master permission not reproduced.

3 min To read: 7 major education and training enterprise mail Marketing (with case)