3 o'clock decide on your website

Research shows that whether a corporate web site can ultimately play a role in the main three decisions: the company's understanding of the site, website construction service provider's professional level, the promotion of the site and the promotion of efforts.

Whether a Web site can play a role and the degree of specialization of the site is closely related, because the site is the basis of network marketing enterprises, but in the enterprise to make Web site construction decisions, a number of factors that determine the inherent deficiencies of some corporate sites, especially in the first time the enterprise to establish a website, When the site needs to be revised and upgraded after a period of time, the company's understanding is much deeper, but there are still many potential problems.

The initial establishment of the site of the enterprise to understand the role of the site is not deep, more than half of the company's Web site function requirements are not high, more concerned about the factors have prices, the beauty of the home page, and so on, nearly 40% of the enterprise demand for the site is not clear, but the hope that the establishment of the site can increase sales, care about the method of Web site promotion accounted for 22% of companies say they have misgivings about the role of the site. Prior to the construction of the website of the enterprise, because the original site function is too simple, design or do not reflect the corporate image, and other reasons, the original site needs to be upgraded, the function of the site and the role of the understanding in a number of different features, pay more attention to the function of the site rather than the price and the beauty of the home page, For price-sensitive enterprises from the initial establishment of the station enterprise 47% down to 26%, the function of the site is not high from 56% down to 18%, I hope that the home beautiful business from 50% down to 23%, but the functional requirements of the site is not clear still 31%, the role of the site is suspicious of the enterprise accounted for 10%.

The common feature of these two types of enterprises is that they attach importance to the experience and strength of the website construction service provider (38% and 39% for the initial sites and website upgrades respectively), and expect the service providers to provide Web site recommendations (34% and 26% respectively). From these survey figures, we can find that website construction service provider's level and the suggestion to the enterprise website influence is very big, the website final effect and the service provider's function is inseparable, therefore, in our analysis Enterprise website Why will effect is not good, should also "investigate" the service provider's responsibility?

Currently involved in domestic web site construction and network marketing enterprises have a variety of types, the level is very different, both the size of the network companies, business-to-business sites, but also have domain name registration and virtual hosting providers, but really have the ability to provide Web site planning and construction, as well as a complete set of network marketing services professional firms Sometimes there are dozens of companies competing for a customer, so price competition has become an unavoidable means, especially for the initial establishment of the enterprise, the price to pay much more attention to the extent than the final effect, so the price of cheap become a number of enterprises to choose a service provider, the result will naturally be in the site function and practicality Make some enterprises can not be built after the website and enterprise management combined, the site has become a device.

This situation from the corporate web site revision of the main reasons can also be explained. Need the website revision enterprise, the original website function is too simple and the design is not beautiful or does not reflect the enterprise image is the main two reasons, respectively accounted for 40% and 33%, second is the online business content increase and the seasonal revision. This also explains from one aspect, some website construction although the investment is few, but because cannot play the role, after a period of time can only redesign, actually wastes the money and the time.

When the Enterprise website is released, also need to carry on the vigorous promotion to the website, obtains as many user visits is the website may exert the final effect the necessary condition, but in the website promotion aspect, has 1/4 enterprise although concerns the website promotion method, but very few chooses the specialized network marketing company's service. Even if a function to meet the needs of the site, but in many cases, due to network marketing lack of systematic understanding, the same will result in poor web site promotion, Web site construction and extension services are more common phenomenon of disconnection.