300 Home anchor text outside the chain 5 years corn Baidu weight is still 1

I just and pen pal to discuss a website, think is a typical, decided to take out to share, should be able to help those who often because of the webmaster pointed direction. The author below to analyze This site is a network company website, domain name has 5 years of history, the chain has more than 60,000, included also hundreds of. As shown in Figure 1 and figure 2 below

But he has nearly 300 or so home anchor text outside the chain, as shown in Figure 3:

Such a site in theory, the minimum weight should be 2, the weight is 1. When the author analyzes his website, found the following points, absolutely lead to the root cause of this phenomenon.

The outer chain of the anchor text is over optimized

For example, when he was out of the chain, a page content added a number of different keywords to the same homepage. This is not to take, generally in the same hair outside the chain of the same page, if you want to leave anchor text, basically 2-3 anchor text to point to the same page, most of his chain is several, and even some more than 10 different keywords at the same time point to a home page. As shown in Figure 4 below

Whole Station exchange links over

We know that the whole station exchange links have advantages and disadvantages, because, the whole station exchange links, is the weight of export, the whole station only to export weights to the home page, now the whole station link will also reduce the weight of the first page, it is necessary to see how to grasp this degree and find the right object exchange Exchange of links not only related to the weight equivalence, otherwise, the first page to get the weight will be lower than the original.

As shown in Figure 6 and Figure 7 in the bottom of the inner page of the whole site friendship link He has been overly relevant here, covering his own keyword links to the home page, and the number of too many, so obvious is an excessive optimization.

　　

Keywords piling and over optimized in the station

Also above the map of the URL page, the right appears n many different keywords link his home page, as shown in Figure 8 position

People do not believe that you can enter the Web site to see his website, is absolutely links to the home page, not ads to cheat clicks, ads are puppies. (In fact, there are many words in the picture are long tail keywords, can be linked to the inside page, use the page to do rankings, can also reduce the traces of excessive optimization)

Too much content replication

Everyone can go to see his site, 60% of the articles are copied over, so there have been mentioned above and the chain contrast is very large. We know that no matter what website to do, the more original the better, at least the original proportion to exceed the proportion of reproduction reproduced, but more than a lot. For example, the whole station article 1000, at least 80% original, 15% false original, only less than 5% is reproduced.

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