315 exposed to the melon seeds used car, the return of the vehicle surge, financing hopeless

Source: Internet
Author: User

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For many companies, 315 may be a public relations team sleepless nights, may also become an important turning point in corporate life. In the current hot-used car industry, in addition to the easy-to-shoot in CCTV 315 is reported that the big dozen advertising of the melon seeds sold to sell the net also because of the sale of accident cars, adjustment vehicles, mixed car dealers not directly sold problems, by the national multi-channel television 315 subject exposure, exposed problems more serious than the car easy to shoot. There is a rumor circulating that, "car easy to take money, melon seeds used to kill." This to the original because the financing is not smooth and the burnt-out of the sunflower seeds used car, is tantamount to worse.


315 Beijing, Chengdu City fell, word of mouth collapse


At the Beijing 315 party, the sunflower seeds used car was listed on the list for sale. Mr. Wang, who bought a 150,000-yuan SUV in the direct selling net of sunflower seeds, found that the car had been adjusted to express 20,000 kilometers. Mr. Wang wanted to find the sunflower seeds used car theory, found that the sales contract mileage in a column is blank. Until now, Mr. Wang has not yet been paid.


Chengdu Chen through the use of sunflower seeds used by direct selling network bought a "murder accident car", the car has crashed a person died, the driver escaped arrest. When Mr. Chen signed the contract for the sale of used cars, the insurance of the car was fixed, calculated, closed and paid just over. According to the seeds of the reply, Mr. Chen wanted to defend themselves, only to find the owner.


315 was concentrated exposure, melon seeds used in Beijing, Chengdu, the volume of the withdrawal of the surge, trading volume plummeted. Beijing and Chengdu are used for the sale of the seeds of the city, is now in the fall. It is also expected to have a negative impact on deals in other relevant areas.


Word-of-mouth collapse Butterfly effect: The return of the car surge, the deal plummeted


Stems from the reputation of the non-attention, the seeds used car since its inception, has been negative complaints frequency, 315 is its word-of-mouth collapse of the concentration outbreak. Word-of-mouth is the appearance, behind the hidden deeper problem is: in the horse rodeo business into a long-term entrepreneurial company, blind pursuit of scale, can not balance efficiency and quality. The problem that arises is ultimately the consumer's pay.


Sunflower seeds used as the predecessor of the market good car, was founded in early 2015, in September 2015 renamed as melon Seeds used cars, November from 58 market group split. In just over a year, the sunflower seeds used car has covered nearly 100 cities nationwide, team personnel up to 5, 6000 people. Let's not say that its inefficient operation will lead to the cost of waste, at least to be sure, team quality must be mixed. User complaints Bursting is the inevitable result of rapid expansion.


It is said that Chengdu TV to the melon-Used car murder vehicle for two days, is now in Chengdu, the return of vehicles surge, business nearly stalled. Melon seeds not only did not solve the user's complaints, but remove the video everywhere, hoping to conceal the truth. such as melon seeds continue to despise word of mouth and service, the more expansion, the worse the word, will cause greater waste and irreparable harm to the brand.


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Financial difficulties caused by weak business, investors questioned


Independent split, the sunflower seeds used car for not to be invested, only by the CEO Yang Hao-hu from the pocket investment of $60 million. Although from a quarter ago, Yang Hao-hu has been claimed to have taken care of the financing, March again to the media put "$ 200 million financing has come to account", but in fact, in addition to Yang Hao-hu himself put words, for this "200 million dollars", in the end by which or which several investors invest, who, with the vote is who, specific to the account time, etc. are vague. Therefore, the challenge of seed financing has been fermented. Yang Hao to eliminate industry doubts, direct sun account balance can be.


A few days ago, in order to inspire the confidence of investors, the seeds of the external release of the "single Day sold over thousand" satellite. However, 315 of the reports triggered the general question of investors: by the 315 episode of Exposure, in the end is the melon seeds of public relations ability has arisen, or the business itself is too big loopholes, unable to provide qualified services? That has added more hurdles to the way the seeds have stumbled for several months. Yesterday, there are also rumors that through 315 of reporters uncovered, to find the seeds are about to transition c2b clues. For the sunflower seeds used cars, I do not know this year's 315, in the end is only a public relations crisis, or will become a turning point in corporate roads?


315 exposed to the melon seeds used car, the return of the vehicle surge, financing hopeless

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