35 SEO experience for a 10-year SEO worker

When I first started SEO it was like yesterday, but actually I've been doing it for a whole decade. Ten years is a very long time, even if things change, but also some of the time-tested experience I have learned, I decided to share to everyone so that you do not make the same mistake.

1. Cannot guarantee

This is not the first thing I learned, but it must be one of the most important SEO. Search engine optimization is like many other areas of life, nor can it be guaranteed-forever. No matter what miracles you make, you cannot guarantee the position of the top of the search engine, especially over time. The reasons are complex-such as algorithmic changes, competitor attacks, or simply because the content of your site is getting older, but the consequences are the same-you will never be able to guarantee your rankings.

2, you need a lot of patience to achieve results

The second most important lesson is that SEO is definitely not a project that can get rich quickly. In order to achieve results, in addition to SEO skills, you also need a lot of effort and patience (and a lot of time costs), but the results may never come.

3, link construction at a slow pace of growth

Backlinks may be the pillars of SEO success, and you may want to rush to reverse link building, but that doesn't really help. As I mentioned earlier, in SEO you need a lot of patience and time. This is also true in the construction of external links. You need to build a slow-growing reverse-link plan, or even better fix it at a steady growth rate rather than rushing to build a lot of backlinks at once.

4, a high-quality reverse link value more than 100 spam links

This is another valuable lesson-from a reputable, relevant, high ranking website with a single quality backlink far more than 100 spam links. This is the Google Penguin algorithm, Baidu Green rose algorithm update, spam links not only lost the role, but also may bring penalties.

5, do not get a bad product or service rankings

If your client intends to do something that is not a good product or service, then you have to learn to say no. Otherwise you will be on the internet to see angry netizens to bring you to think of negative propaganda.

6. Content is king

Simply put, if you don't have good content, then you're just wasting your time and money.

7. Do not hurt the META tag

Ten years ago when I started to do SEO, the meta tag was much more important than it is now. However, meta tags are still not outdated, especially <title>

Label, so in case you want to write your title well.

8. Study the success or failure of keywords

Research on keywords in SEO optimization There has not been any change in these 10 years, or more accurately, the choice of wrong or correct keywords has not changed. That's why the study of keywords is very, very important. If you do this wrong, all your follow-up efforts are doomed to failure. For optimization you need to choose the right keywords, not for certain searches that are large but do not produce conversions.

9, you do not have the right tool where you can not go

Search engine optimization needs to use a lot of tools, if you do not have the right SEO tools, you will get the wrong feedback, this can be a tragedy.

10. Niche Products/Services website

If you have 10 industries you want to cover, then build 10 separate sites instead of putting everything on a single site.

11. Fast or fail

SEO is very dynamic. You must be fast, or you will be doomed to failure. This is especially true when the main algorithm is updated, because if you can't act quickly, you'll see how your rankings fall in the blink of an eye.

12, you can not rely solely on search engine optimization

SEO is very powerful traffic entry, but you can't rely on singles alone-you need PPC, social marketing and so on. It is this combination that can help you achieve true success and make your site the most profitable.

13, the old domain name or domain name plus keyword can not save you

Adding keywords to an old domain or domain name is really helpful for your optimizations, but when you don't have good content and high-quality backlinks, they can't save you.

14, always to monitor and measure

When you don't know what your results are, everything you do is a guess. That's why you always need to monitor your results and try to get rid of those underperforming websites/projects/keywords.

15, do not worry about the bounce rate is too high

Bounce rate is not directly related to search engine optimization results, but when users come to your site shortly after leaving your site, this is a bad symptom oh, it means they did not find what they want. This is the loss of the site, so try to reduce your bounce rate.

16, can achieve a number of long tail keywords

Long tail keywords are very good, because they greatly reduce the competition, and the higher ranking is relatively easy to achieve. Maybe your long tail keywords don't get that much traffic, but they beat the hot keywords that are hard to get a good ranking in terms of ROI.

17. Black Hat is to be avoided

I need to say why? Search engines are not silly, and black hat tricks are often found easily. So do not become a SEO criminals Oh!

18, Google or Baidu is not the only search engine

Google has the largest share in the world and Baidu has the largest share in China. But other search engines may bring good clicks, such as BING,360SO, other less competitive search engines, you can get a good ranking.

19. Diversify your search engine optimization strategy

Keyword rankings and high-quality backlinks are at the heart of SEO, but there are many other strategies. For example, you might want to add social media marketing.

20. Fast Fall Loser

SEO success takes time and patience, but it's not an obvious job from the start, and the best you can do is quickly drop losers. This applies to projects as well as to customers. There is no point in waiting, you lose more, so stop a failed project as soon as possible.

21. Find a good hosting provider

This is another very, very, very important lesson. Now that colocation is getting cheaper, there's no reason to tolerate an unreliable supplier. When your host is frequently having problems, bots will not be able to crawl your site, and worse, when users click on your results in the search rankings, they are unable to access, resulting in a huge loss of money and image.

22, the purpose of SEO is conversion (ROI), not the ranking itself

Good rankings may make you self-satisfied, but if you don't get a good conversion and a decent ROI, then that's not the end of the list, after all, it's important that we make money from a website, right?

23, as long as you live to learn

This applies to many areas of life, especially in search engine optimization, where things tend to change quickly. If you want to survive, you need to constantly learn new or better ways.

24, Learning marketing, website design and development

SEO is powerful, but when you use it with marketing, web design and Web developers, this can help you get the big picture. No one says you need to be a world famous marketer, designer or developer, but you do need to have at least a basic understanding of these three aspects.

25, search engine optimization is a team game

SEO is not a lone wolf. You need to work closely with editors, designers, developers, product managers, and so on, or you can do it yourself, but it takes a long, long time, and you'd better hire a professional.

26. Do not forget redirect and 404 error

Redirects and 404 errors are often forgotten, but they can be very damaging to your site if misused. So please take the time to check for redirects and 404 errors.

27. You need to think about yourself.

What you need to learn is the best, but that doesn't mean you should blindly follow the advice of SEO experts. Even if they're not trying to mislead you. The success of a website is their work, but it does not mean that you will succeed in the same way.

28. Your competitor is your best teacher

Your competition is one of your best teachers. Just analyze what they do, and you'll learn a lot.

29. Don't indulge in data

The data gives you directions, but don't let them lead you through life. Page rankings or other rankings are just numbers, and indulging in them is no good. ROI is more important, so if your return on investment is still good, it means everything is fine.

30. You cannot allow different types of websites to use the same search engine optimization strategy

An ecommerce site and a company's website are very different. You need to consider all these differences and use different search engine optimization strategies.

31, on the network everyone can be very big

Even if you are a small company, you can still get a better ranking than the big guys.

32, your ranking is not too good

No matter how good your rankings are, there is always room for improvement. For example, if you have a good ranking for a given keyword, you can try some of the relevant keywords that you're not really good at,

33. Don't be a slave to work

Search engine optimization is addictive, especially when you see the results. However, it is not good to be a slave to work. You need to live and know when to stop, not only for good health, but also to improve your productivity, so always plan a few days away from the computer.

34. Be sure to fill in your <alt> tag

Tags are sometimes overlooked or left blank, but they are also important. Especially for pictures of sites, such as e-commerce sites or image galleries. If your competitor tags are empty, you will have a huge advantage in trying to fill in these.

35, some customers you'd better not to

The unpredictability of SEO is even more frightening than waiting for customers. Customers are not familiar with the details of search engine optimization, and want to do impossible things, such as guaranteed rankings, then you better and this kind of customer goodbye.

35 SEO experience for a 10-year SEO worker