36 meters of China's network

The first set of winning battles

• The 1th plan to deceive

Note: very strict preparedness, often easy to relax the main idea, the commonplace things will not arouse suspicion.

Battle Example: Baidu smiley face to welcome Google shares in private surprise planning independent listing

Since 2003, Google's flow in the Chinese market has started to lag behind Baidu. By the year 2004, Schmidt immediately put down the shelf and began to contact with Baidu. Mr Schmidt's wishful thinking is to control Baidu, which means Google bloodless the Chinese market.

At that time, the strength of the lack of financial resources, Baidu, can not be the industry a brother refused thousands of miles away-that may provoke the other side, resulting in a nip in the bud. This means that Li's dealings with Schmidt have to be far-sighted and keep smiling.

In a new round of $14.7 million trillion in financing, Baidu readily accepted Google's investment of 4.99 million dollars-let Google have 2.6% of Baidu's shares. Google is proud of the moment, not only Schmidt, but also widely accepted as the global search giant Google to win the tiny Chinese Baidu, will be a logical thing.

A year later, in June, Mr. Schmidt's secret Beijing, in Li's office, noted that Robin Li's so-called "cooperation with Google" was only "tactic" – luring Google to postpone a massive expansion of the Chinese market under the mihunzhen of "cooperation".

On the August 5, 2005, Baidu came in and went straight to Nasdaq when Schmidt finally found out he had miscalculated. Worse, he found it too late, in the next two years, Baidu continued to ride the dust, and Google's market share in China under the impact of Baidu repeatedly fell.

Ancient Art of War: the preparation of the week is the intention to idle, common is not suspect. Yin is in Yang, not yang. Sun, lunar.

• The 2nd Count Bielwei

Note: attacking the parts of the army is not as good as attacking the dispersed parts of enemy forces, attacking the masculine part of the enemy, as well as the weak part of the attack.

The battle example: Alibaba global business-to-business platform faces ebay invasion first invade rival hinterland c2c and rout rivals in China

April 2003 Taobao was founded. "To protect Alibaba's business-to-business, I decided to build a c2c," Mr Ma admits. ”

At the beginning of Taobao, ebay accounted for more than 80% per cent of China's c2c sector, while ebay dominated the world. Whitman will eventually build a platform to get through the boundaries between c2c and Business-to-business E-commerce, but also to open up China and the United States, Europe, Korea and other countries in the world trading platform. If ebay succeeds, that Alibaba contact the global and China trade information of the Business-to-business platform will be in jeopardy, domestic e-commerce Enterprises also have the worry of annihilation. Jack Ma founder Taobao, the goal is clear, stall ebay to enter the Chinese hinterland of the pace, and directly to the ebay rear c2c launch attack.

In order to kill Taobao in the shortest time, ebay ebay first "advertising blocked", and then "joint global resources into business-to-business." But, according to research data, Taobao accounts for more than 70% of the c2c online shopping market, while ebay ebay has only 15% left. Taobao Crazy Sniper, ebay can not only promote its China and the global platform to achieve good results, more difficult to shake Alibaba in business-to-business strength.

November 2006, ebay business with Tom Online reorganization. The Battle of 3 years ended in failure.

Ancient Art of War: Total enemy is inferior to enemy, enemy Yang is inferior to enemy yin.

• The 3rd Count diehard

Note: the enemy has been clear, and the attitude of the Allies is not clear, to lure allies to destroy the enemy, do not have to pay the price.

Battle Example: Zhou 祎 the anti-rogue software movement and teamed up with Kaspersky to push  Yahoo China, Cnnic and other rivals were severely weakened

In 2006, the rise of the mighty anti-rogue software movement, involving rogue software, shareware, antivirus vendors, advertising agents, hackers and even civil anti-rogue groups, and other various subjects. Anti-Rogue software is originally a movement for the benefit of the public, but because of various interests of the collective participation, make it unpredictable. Even the outgoing anti-rogue movement behind the scenes of the actual powerful human factors in the manipulation, in the name of the anti-Rogue, but has achieved a weakening of the actual effect of the opponent.

In this true and false industrial chain, no one knows who is their true ally, but who knows who is the real enemy. It is rumored that Qihoo is the manipulator behind the anti-rogue software. Yahoo China and Cnnic and other rivals, have been in the anti-rogue movement in moderation, and especially in the Qihoo with Kaspersky launched bodyguards after a serious blow. But this conjecture was denied and reprimanded by Zhou Hongyi.

No matter what the truth behind, after a vigorous anti-rogue software movement, the gray industry chain, a sharp contraction of some similar 3721 network real names, such as companies rely on rogue plug-ins to benefit from the huge hit, the profits are facing a sharp decline.

Ancient Art of War: The enemy has been Ming, friends undecided, the lure of enemies, not from the output, to "damage" deduction.

• The 4th Count Ii Penrau

Note: the power of the enemy to wear out, do not use force, the enemy strength of the energy consumption, our forces will naturally increase.

Example: Tencent founded 5 years to do only instant communications and rivals have diversified 04 years after Tencent in the portal, games, E-commerce and other comprehensive overtake opponents

Until 2003, Tencent had only one thing to do: instant messaging (IM), and access to wireless revenue with the cooperation of mobile operators. Since the founding of 5 years to focus on this, Tencent QQ eventually occupies more than 70% of the IM market share, can be called a monopoly.

In Tencent's focus on IM for many years, domestic internet celebrities are busy deploying their own diversification strategy. Sina, Sohu, NetEase successively exerting force wireless, net swims, search, electronic commerce, Alibaba is busy layout business-to-business, c2c, payment, software and acquire Yahoo China. All the families also played the Tencent im idea, but all failed to the next. These diversified expansion initiatives have made most companies more distracted and too long, but lack a basic business or platform that is strong enough to be viscous.

Tencent in 2003 years ago, no pressure on the capital market, only focused on the QQ itself product development, pay attention to the user experience of the promotion, by this accumulation of the largest number of registered users. Over a few years of accumulated hundreds of millions of of users, Tencent announced the march of the field, the result of many, the opponents scared. Tencent opened the door four years ago, the current flow first. Later do casual games, kill the union became eldest brother and then foot into a large online games, growth ferocious. In the 2005, the long-awaited Tencent, in the online auction and payment on the Internet, began to chase Ma. Since then, getting Google support and rushing into a multi-party search market has announced a new enemy for itself: Robin Li.