360 Search and Sogou launched SiteLink to the site to pass what signal

SiteLink the first launch of this function is Google, now the mainstream of the search engine also to follow Google's footsteps, have launched their own sitelink. First of all, the previous period of time Baidu launched this function, but now closed, the specific reasons unknown. Then a few days ago is 360 search also launched this function, seems to be 3 days ago, the author in the use of Sogou. Found that Sogou has introduced this function, but as if the threshold of the Sogou is relatively low, and 360 of the requirements are the highest, like 28 push and push a few of these are not very well-known sites can also show sitelink. Take Chinaz as an example everybody look at

The author compares several sitelink result, found only Sogou's most characteristic. For the high weight of the site can not only display the ICO icon, the following also marked the official website, a green icon, can increase the visibility and the user's trust. The author at that time a look, feel this thing should be 360 search style ah, how to let Sogou play up.

For the domestic several mainstream search engine successively launched the SiteLink function what does this mean for the webmaster? What kind of signal does the search engine send to the webmaster? I think the era of brand station has arrived. The author thinks that the successful website has three big Mark, the first sitelink is one of successful reference marks, the present Sogou is most complete, because Sogou both supports ICO and sitelink. But the sitelink threshold is lower than ICO. The second is the appearance of the ICO icon. At present, Baidu and Sogou support ico icon, but to the weight of very high brand of well-known websites. The third is that you network traffic is the largest word is your brand words, such as you use Chinaz query Taobao Baidu weight, others are 9, as long as a word can be called "Baidu Weight" to do 9.

The advantages of sitelink here there is not much to say, the general webmaster to see other people's website appears this may be in the heart is also very envious. But it is difficult for us to do it, but in this era we must develop in this respect. Baidu is now as Zhou Hongyi said, more and more closed, using their own flow advantage to cultivate their own vertical content. Promotional advertising to do that rampant estimate in the world is difficult to find a second, webmaster from Baidu to obtain more and less traffic. So the hot, have the flow of keywords all let Baidu to occupy, if you go to Baidu search a star, 10 results almost eight are Baidu.

So Baidu put these big flow words all monopoly, the future of this trend will be more and more strong, I believe that with the introduction of open platform, more and more people to join, so that the flow of small and medium-sized webmaster further oppressed. Do medical this industry believes in particular have feelings, even some long tail words are Baidu Open platform cooperation of good doctor to monopolize most, mobile internet is coming, and in mobile Internet application is the key, but also high-quality resources. Let us small and medium-sized webmaster and further oppressed, so our way out is to break through the search engine. Do not be tired by some target words, everything from the brand, vigorously promote their own brand words.

Why does the search engine launch sitelink this kind of function, also is encouraging everybody to the brand development, because this whether is to the user, or stationmaster oneself as well as the search engine is Miyoshi. Because you keep improving the quality of the content, so that your site in the industry has influence, so put you in the front of course. is also a kind of trust to the user, so this is Miyoshi. Everyone in the process of operating the site must be in this direction, the general SME station may be difficult to do appear sitelink, more difficult to do ico icon, but there is one thing can be done, that is to make the source of the site traffic is the most frequently searched brand words. I believe that a website can appear sitelink and the ICO icon will definitely have a certain relationship with the search volume of brand words. The search engine will certainly be an important reference factor.

Now the search engine continues to upgrade, like this year's Baidu upgrade the number of times, the size of the large is not available over the years. How many stationmaster's rubbish station lie down, the only firm does not pour only a batch has a large number of user groups of Brand station. So no matter from which angle, each big search engine launches the sitelink is the best signal. I hope everyone in the operation of the site on the first day of this idea, put aside the core keyword rankings, the major webmaster should be more far-reaching vision, so that our site can go longer, the content of the article from the mouth of the fragrant stone pot of fish to join http://www.canyinpeixun.net/original share, Purely personal judgment and experience, if you feel the same, you and I are completely connected, thank you.