360 search: barefoot shoes

There have been more discussions about the domestic search market recently, and two things happened in the last two days. One is the sales sputation of a famous search company in China. Although the list of medical and pharmaceutical companies does have a conscience, they cannot complete the task if they do not answer the list, it is also difficult to meet more generous customers than them. Another is that a friend is selling in an online advertising agency. He and I said that more and more customers are asking him about the advertisement in 360 search, only because of the agent-level relationship, the current 360 search only received a list of more than 0.1 million yuan, so many small and medium customers had to fight back and ask customers whether to search resources by sogou, it was rejected by the customer.

Market choices are sensitive. when everyone has a tight budget, money will inevitably be spent on the cutting edge. However, it is not surprising that 360 of searches are attacked in an imperceptible way. In February 14, 360 of the search market reached 15.1%, the highest in history.

360 search, sogou, and sousuo are all challengers of Baidu, but only 360 of the search results make Baidu panic at the same time. Although the 360 search is a small one, it has been kicked in the sensitive part of Baidu. Baidu feels a pain, but it cannot be called.

Sogou has repeatedly put forward various concepts and theories during its development. At first, it was "the world's first third-generation interactive Chinese search engine", "Search 3.0, the world's first Chinese web page contains 10 billion of search engines, and then the "third-level rocket" and "five-level pyramid "...... These are just for the industry. Where do users care about these cold figures and concepts? However, the phrase "360 searching without selling medicines" is straightforward.

Using a sentence in history books, sogou and sousuo have two sides, just like the "national asset class". On the one hand, they are revolutionary. They hope to overturn the ruling class through some revolutions, but on the other hand, it is also weak. They do not want to give up the potential rules and vested interests in the industry, so they are always unable to find the key point in the struggle with Baidu. Although some achievements have been made, the status quo ...... As we all know, next year is the 10th anniversary of sogou's launch. The achievements in these 10 years are not as good as those in 360 searches for less than 10 months.

It is an indisputable fact.

Maybe it is because of its origins. You can say that 360 of searches are rogue, but you don't know where it is, like the peasant leaders who have uncovered the uprising in history, you can say that they are a group of hooligans that disrupt order, but these hooligans aim to "accumulate grain, build walls, and slow down the king". They want to defeat hegemony and serve the people wholeheartedly, with this ambitious goal, you are also embarrassed to say that people are hooligans for no reason. In the future, they will be called heroes who dare to resist and shake the decaying ruling class. The ruling class is not afraid of the "rogue" who only talk about concepts and talk about empty words ".

They all act as the rebels. They all work with bare feet. What are you afraid of wearing shoes? Moreover, as a search-based listed company, it is bound to do its best to find a way to limit the market. Bureaucracy, KPI-only theory, victory-not defeat, income pressure ...... They all suppress the innovation and action of giants. These shoes on the feet of giants are "tight shoes ".

360 Baidu's sensitive position in search is as follows:

The first step is to give up the bid ranking system on which Baidu depends;

The second step is to directly stamp sensitive medical drugs and other advertisement information in Baidu;

The third step is to promise the user a good search experience and continuously deliver the best search results to consumers;

The fourth step is to aim at Baidu's poor "end" promotion power and there is no such awkwardness as a heavyweight product except search.
In addition to clearly seeing Baidu's fear, Zhou Hongyi is a catfish and does not hesitate to attack its opponent's weakness and pain points. More importantly, we also see the future direction of search. Zhou Hongyi said that the idea of search engines has not changed over the years. "Web Crawler + Result sorting" is not an optimization of search results. Although Baidu has tried to change, it is still slow, the massive "box computing" did not give full play to the desired results.
Let's take a look at the latest trends of 360 search:

1. In cooperation with cloud network, Alibaba Cloud introduced its fist product, social search;

2. Cooperating with instant search, introducing its largest "exposure platform" and medical and drug information search;

3. launched the onebox open platform, targeting Baidu's proud product "box computing ".
I think this should be only part of the 360 search forward lists, but it cannot be underestimated that it sees the future of the search engine, that isKnowledge Graph and social graph). These two general trends are in my pastArticleI mentioned it many times. In general, they are all enriched.Diversity, accuracy, and convenience of search resultsSo that users can search for results that are not cold, but human, informative, and reliable.

For example, when searching for "Kai-fu Lee", you can directly see the introduction of Kai-fu Lee, the latest news of Kai-fu Lee, the popular Weibo posts of Kai-fu Lee, and the book of Kai-fu Lee, or you will be prompted to be interested in the referral machine recommended by Kai-fu Lee.

For example, when you search for "xinkang tech", you can directly view the user's comment on the product on Weibo, view the information of the Pharmaceutical Factory, and see how much money the online pharmacy sells, see the negative news about the drug recently ......

It's like you search for the results of Wikipedia instead of simply sorting the results. This is obviously the result that users like, and this is a "good user experience ".

One of the features of 360 search is its openness. It will introduce the fist products of various companies into 360 search to give users the best results.. However, the biggest problem with "outsourcing" products is that once the partner turns around, problems will arise. For example, if 360 search uses Baidu's search results, the biggest "partner" is unreliable. As long as it makes a bad result, "Good experience" will become blank talk. If you do not provide medical and Drug Information for instant searches, then 360 of searches will be embarrassing.

Finally, another weakness that hinders 360 search is the reputation of "360". You have to admit that users are biased towards "family" products. Products that are generally favored by famous people, and those who are born like 360 are not very well-known. There are indeed some problems that may lead to the possibility of evaluating polarization.