360 search rely on what to pry Baidu

Baidu has done a lot of old Chinese search in the field, and the root is very deep, later it is difficult to pry the status of Baidu. August 16, 2012, the introduction of subversive innovation Zhou 祎 launched 360 comprehensive search, in the industry caused a big stir. Zhou Hongyi go where, where there is smoke, once let the mighty penguin teeth, hate have added. And Zhou Hongyi founded 360, the user experience referred to the supremacy of status, claiming that "only challenge the big guy, not bullying weak." Therefore, this 360 strong to kill into the search market, there is a "great satisfaction" feeling, after all, over the years backwater search field also let a lot of users feel boring.

"3B War" after the start, Zhou Hongyi to Baidu's saliva ran also began, has been on Weibo and various General Assembly attacks on Baidu's soft rib, and has been claiming that the search industry has "a huge opportunity to subvert." Summing up Zhou Hongyi to Baidu repeatedly open attack, his eyes the subversion opportunity is nothing but two:

1, Baidu content closed.

2, Baidu excessive commercialization.

In fact, the Zhou Hongyi serious of these two subversion opportunities, the prospect is not very clear, for 360 search, even a little powerless.

First of all, the issue of closed content, Baidu is indeed constantly strengthening the content of construction, and even from the portal to dig people. This may hurt the interests of some developers in the eyes of Zhou Hongyi, but this approach to some extent to ensure the interests of users, because this is the performance of Baidu improved search quality. After years of technology accumulation, Baidu in the vertical content of the index will not be worse than 360, Baidu to strengthen the content of the construction is to make up for the lack of vertical content, such as some encyclopedia knowledge, experience, documents and so on, this complete and professional content of the vertical web site is difficult to provide users. Most users want a search engine to be an omniscient knowledge engine, and users want to know what they can search for.

In fact, Baidu's own content platform is open platform, such as encyclopedia, library, experience and so on, its content is common users to share, Baidu experience and "write experience to get the remuneration" incentive mechanism, in the open above actually do very good, not as Zhou Hongyi said so closed. 360 itself in fact also in the construction of their content, trying to catch up with the content of Baidu, such as Qihoo Q, 360 library, but Baidu so many years of accumulation of content construction, it is 360.

For the problem of excessive commercialization of Baidu, Zhou 祎 to face the irony of Baidu's auction model "notorious", which makes people both happy and puzzled: can you think of any better business model? For search, ranking is the eternal theme, in the business of course, can not avoid the fate of bidding rankings. A hot word does not do bidding, how to determine the order of the enterprise? If you can withstand the temptation to choose only one or two companies, how to choose from a number of enterprises in these two companies? Even Google so value the user experience of enterprises have bid ranking, 360 how to break free from this fate? In fact, Baidu did not have a humane place is not strictly distinguish between advertising and natural results, the two mixed together sometimes will cause misleading.

Visible, 360 want to start from this aspect to subvert Baidu's dominant position is very laborious. In addition, 360 by what move Baidu position? In fact, on the PC side, 360 want to compete with Baidu, or to rely on 360 of the most competitive desktop products: browsers. 360 browser in the domestic possession of more than 40% of the market share, with a strong user base. At that time 360 search can attack within one weeks of nearly 10% of the search share, rely on is the 360 browser user base, and through the browser this channel to get the search traffic share card is very dead, Baidu want to grab back is very difficult. The reason why so optimistic about the competitiveness of 360 browsers, is a fancy to its convenient and fast performance has won the support of more and more users. Although it was previously accused of stealing user privacy, it was eventually confirmed by the authorities that the security:

　　

　　

Not only that, 360 browser also features a lot of exciting innovation, the user experience to do more and more good, the following figure:

　　

　　

In addition, several products, including 360 browsers, have even received some gratifying honors, as shown below:

　　

Visible, 360 indeed won the favor of many users, there is a big increase in space. 360 to the PC-side search and Baidu a higher, the browser is this upstream product is a very powerful weapon. The search flow from the browser is very strong, at any time 360 browser market share expansion, coupled with a step-by-step perfect search products, I believe that 360 can be a step-by-step move Baidu's boss position.

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