360 Search will push open platform or use Google to achieve commercialization

September 11 Morning News, 360 chairman Zhou Hongyi today in 2012 China Internet Conference to accept Sina Technology interview revealed that 360 search will launch an open platform, is currently evaluating access to Google Advertising system to achieve 360 of the possibility of commercialization.

"360 will be to Google and other mature search companies to learn, with the international business model of convergence, do not engage in bidding rankings, so that promotional links and search results clearly separate." At the same time, Zhou Hongyi revealed that it will soon launch a search engine open platform to allow high-quality vertical search engines into the 360 search.

"We do a web search, a video search, a news search, but that's not enough." It is impossible for a company to make all vertical searches the best. Zhou Hongyi said that the search engine is a distribution platform, to distribute traffic to each site, can not accumulate in their own hands, not to become a "site search."

Zhou Hongyi said, now a lot of small vertical search quality is very high, such as in a good Doctor search doctor, Ctrip and art Dragon Search tickets, public comments, watercress and so on. "360 Welcome the small vertical website to cooperate with us, lets the user regardless searches anything, has the professional result presentation." ”

At the same time, 360 also does not exclude and sogou and other potential competitors to cooperate. Zhou Hongyi revealed that MP3 search and map services will not do their own, the current 360 web site navigation MP3 Search by the competitor Sogou provided. "In the future, we will continue to maintain cooperative relations with Google, Microsoft, Sogou and other companies, and will announce a batch of cooperation plans in the near term." ”

For brands, Zhou Hongyi said, "360 search" and domain name 360sou.com are not final brands and may change later. "Brand problem, we are still arguing inside, before doing two sets, half said Qihoo.com good, half of people said 360sou.com good." We will solicit and investigate users, do further research to determine the brand with which set. ”

Talking about 360 special mobile phones, Zhou Hongyi revealed that the recent introduction of a new big screen quad-core mobile phones, priced at 1499 yuan. "360 special machine will be built into 360 mobile phone market, the current market is already one of the largest application distribution channels, the future will be connected to third-party payment companies to make 360 mobile phone market will have the ability to pay." ”

Zhou Hongyi admitted that some manufacturers for special mobile phones have concerns, their wired agents and sales channels facing the said mutual Bo please, so the price can not be very low, so 360 will continue to find new partners to promote the development of special machines. (Evan)