39 people in the search engine ranking (2)-Keyword usage

A user uses a keyword to search. The ranking position of your website under this keyword is related to the following factors:

• Keyword usage in the Title Tag
• Keyword usage in the page content
• Correlation between webpage content and keywords (Subject Analysis)
• Keyword usage in the H1 tag
• Keyword usage in the domain name
• Keyword usage in the URL of the page
• Keyword usage in H2, H3, H (n) tags
• Keyword usage in the alt or title attribute of the image
• Keyword usage in the bold or strong label
• Keyword usage in the meta description tag
• Keyword usage in META keywords tags

Keyword usage in the Title Tag (Weight: 4.9)

Egol
The content in the title tag will be aggravated and displayed on the search results page (SERPS) of the search engine, which is the top factor in Seo.

Andy Hagans
In the past few years, the title tag has been the most important factor in Seo.

Russ Jones
It is the most important factor that affects CTR in the search result page (SERPS) and the most important HTML Tag that you can control. The weight I have given is not the highest, because it involves a duplicate content, a good title tag can play a good role, bad title tags will make your web page suffer.

Christine churchill
If you only want to create an SEO for your website, please design a good title for your webpage.

Elisabeth osmeloski
Title is not only the most important factor that affects your ranking, but is undoubtedly the best way to get a click on the search results page.

Chris Boggs
By modifying the keywords in the title, we have seen significant changes in the ranking results, especially those that have obtained a large number of external links (IBL. Of course, this also depends on the content and the use of IBL keywords. In addition, the display position of keywords is more and more helpful to rankings, especially those that place the brand name behind the keywords.

Keyword usage in webpage content (weight: 3.7)

Scottie Claiborne
It is very important to reasonably include keywords in the full page content. Because search engines are becoming more and more intelligent, do not simply list keywords. You need to integrate keywords into web content to help search engines analyze the content of your web page.

Aaron wallif
I think this is a big question and will drag your rankings down. search engines are more inclined to use theme analysis to identify the content of your webpage.

Michael Gray
Web pages without text can also be ranked, but additional efforts are required, such as whether the site is trusted or not, and the text of the anchor that links outside the site.

Correlation between webpage content and keywords (subject analysis) (weight: 3.4)

Eric Ward
Once your site is trusted, this factor gets a very high weight.

Aaron Wall
Using semantic-related words will make it easier for your webpage to be associated with other webpages with the same topic, and it will also be helpful for the names of many long-tail keywords. (Long Tail keywords refer to some non-mainstream keywords. However, as long as the time is enough, you can still get a considerable number of clicks)

Wil Renault
This should be consistent with the website topic of the external link you obtained.

Marcus tandler
I think this factor will become more and more important.

Chris Boggs
According to recent tests, search engines seem to like the diversity of keywords and synonyms of keywords.

Keyword usage in the H1 tag (weight: 3.3)

Eric Ward
It depends on whether the topic of the site matches the keyword in this tag. A website about the industrial cleaning machine contains<H1> Britney ipvs Tags are useless.

Aaron Wall
If the key words in the H1 label, the title of your page, and the text of the anchor are too neat, it may hurt your ranking. If your website contains a large number of duplicate regions due to template problems, the indexing frequency of your website will decrease.

Ben Pfeiffer
Now it is no longer important, but it is still necessary for well-optimized pages, and it is also very useful for organizing page content.

Jill Whalen
According to my test, the keywords in the H tag have no effect on the ranking.

 

Keyword usage in the domain name (weight: 3)

Jonah Stein
If your domain name has been registered for many years and does not contain a horizontal line, and contains your important keywords, there is a 1/4 possibility that your website ranks top 10.

Scottie Claiborne
It is only useful when the keywords in your domain name are separated by a hyphen. However, it is widely accepted that there are too many horizontal lines in the domain name, which may lead to trust problems. Therefore, it is unnecessary to include more than two horizontal lines in the domain name. A good brand is better than a domain name filled with keywords.

Aaron Wall
If the domain name is exactly the same as the keyword, I believe it is helpful for ranking. This indicates that, 1. They may be the leader in this topic, and 2. They may have paid a lot for this domain name.

Mike McDonald
If a domain name contains your important keywords, I don't see any harm. In the SEO field, one of the few consensus is the importance of link text. If your keyword is located in a. Net domain name that contains 50 keywords separated by a horizontal line, I don't think that is of much value.

Keyword usage in the URL of the page (weight: 2.8)

Barry Schwartz
It is very valuable to highlight them in the search results.

Aaron Wall
It is not as important as a fully-matched domain name, but it will increase the CTR. Sometimes, some people will use the URL directly as the anchor text, which is also very useful.

Ben Pfeiffer
It is very useful for Yahoo and helpful for navigation.

 

Keyword usage in H2, H3, H (n) Tags (weight: 2.8)

Aaron Wall
If the keywords in the H tag, the title of your page, and the text of the anchor are too neat, it may hurt your ranking. If your website contains a large number of duplicate regions due to template problems, the indexing frequency of your website will decrease.

Thomas bindl
Is the second important page indicator. Its weight changes from time to time. Sometimes, H2/H3 can have the same weight as H1 or higher.

Mike McDonald
Similar to H1. In fact, the text style can reflect the importance of a keyword in a sentence. The search engine is not stupid. They know CSS and misuse of the H tag will lead to some negative effects, which is not surprising.

 

Keyword usage in the alt or title attribute of the image (weight: 2.6)

Andy Hagans
It is important for image search, but not for normal Web search.

Scottie Claiborne
For image links, the alt attribute serves as the anchor text. In this case, the alt attribute plays a certain role, but for Non-Linked images, the alt attribute is only useful for availability, it has no effect on Seo.

Natasha Robinson
In Google's Localization search, I have seen some sites rank by text in the alt tag.

Use keywords in bold or strong labels (weight: 2.3)

Scottie Claiborne
Increasing words from text indicates that you think they are important. When analyzing these words, the search engine will pay special attention to these words.

Ben Pfeiffer
It is helpful for ranking, but not very large.

Jill Whalen
I have not seen any evidence of this factor.

Keyword usage in the meta description tag(Weight: 2)

Scottie Claiborne
A good description will help you get a click. Meta description tags are still used as site descriptions in many small Directory Services and search engines.

Danny Sullivan
It is very important to display search results.

Ben Pfeiffer
The descriptions label is very important. It should be unique and contain your target keywords so that the search engine can summarize the content.

 

Keyword usage in META keywords tags (weight: 1.2)

Barry Schwartz
Only Yahoo is in use, and I suspect Yahoo is useless.

Natasha Robinson
It can attract misspelled searches in Yahoo.

 

International Source: http://www.seomoz.org/article/search-ranking-factors
Source: comsharp CMS official website