4 Iron laws You must keep in mind when you optimize your site

Think about 2012 years of Internet Webmaster Conference in the past some days, when Lei June, Li Guoqing and other network industry success representative on stage speech, whether we envy. The internet is actually a fertile ground for creation, we can maximize the realization of their ideals, no matter what class you are in, and whether you have no background, as long as you are willing to work hard, have this technology, supplemented by the right operation, you can achieve a legend. Perhaps it is the openness of the Internet that makes more and more Internet enthusiasts devote themselves to this industry, hoping to achieve their glorious life. There are SEO experts, there are building station master, any one of them have independently "stunt", but it is puzzling that most of these people do not realize their dreams on the Internet, is ultimately spellbound. So what is the cause of this?

As I said before, even if you are a master SEO, even if you are a master of the station, you also need the right way to operate, in other words, you want to avoid falling into the operation of the site error. Only in this way can we really make good use of the network to achieve their dreams, otherwise everything is an aerial attic!

the optimization mentality:

1 optimization is ultimately the "heart" of our way forward

I would like to express my understanding of the attitude of the son Jackie Chan. Because I did Taobao when, with this idea, the site just a line, and friends to visit my website, to increase the popularity of my site, although not to facilitate the transaction, but see the number of IP statistics I will secretly happy. Of course, when I built the station I can not always do these self-deception things, get some practical.

And because to do the site before taking part in a webmaster training, the teacher taught me the knowledge, I mostly forget, only remember "the content of the king, the chain for the Emperor" Eight characters, it is these eight characters that I suffer. Because in my mind the success of the site directly and outside the chain quantity, keyword ranking hook, so in the construction site, I deliberately increase the number of outside the chain, whether it is a forum or question and answer platform, where all of my footprints, sometimes within a day I can do 50 outside the chain, not only that, The true meaning of keyword rankings is also distorted by me. In order to quickly improve the site keyword ranking, I added more than 20 keywords in an article, the spider is not a person, how can it know an article is not fluent, but the result is sad reminders, not only spiders to determine my keywords piling up, users also to me this practice quite disgusted, resulting in a very high rate of site jump, So when we build the station, we should be in the spirit of long leash there, we must not make the mistake of optimizing too much, we should proceed gradually.

2 Executive force problem is the biggest bottleneck of website development

Executive force plainly is the webmaster own perseverance, the site's daily content updates, system maintenance, chain check and so on need to do the webmaster, if the webmaster itself does not persevere perseverance, can not adhere to the daily work of the site, three days fishing two days, today tired will not write original article, Tomorrow is not a good mood to check out the chain, so down the site is ultimately not developed. Read an article before, talk about a successful website needs 3 years of time to build, if the webmaster own figure is the immediate benefits, I advise you or do not do webmaster, because the new station to profit, we still have a long way to go, if not endure loneliness, let go.

at the level of optimization:

1 do not blindly build stations, using brute force, can not skillfully use tools

Search engines punish websites that use software or tools to cheat. But that doesn't mean the site is going to be built with tools, and many times we need tools, like an article I saw earlier today about a site where only 51 of ﹪ traffic comes from users, and the rest comes from software, I can see that. Because I have placed on the site Cnzz flow statistics tools, relying on this tool I can easily query their own site traffic, and then according to the user's source to choose their own site development direction, in addition, I can use the small crawler tools to make the site map, And then to the search engine submitted sitemap site map, in the promotion of site user experience, but also to organize the structure of the site, so that spiders easier to grasp the content of the site. In short, the use of tools to our construction site has a lot of help, of course, all of this is based on the correct use of the method.

2 must pay attention to the potential value of data

Speaking of data, more webmaster thought is the site traffic IP, the number of chain and the collection of information and so on the site's most basic data, yes, these are our site often encountered in the process of data, from which we can see the current development of the website, but as a qualified webmaster, we must be strict with their own requirements, In other words, for the data, we can not only look at the surface, but to look at the problem through the data, the only way to better guide the development of the website. For the simplest example, I believe that every webmaster every day on the Internet The first thing is site their own website, check the site included or check the location of the home page, whether in the first place. Of course, we will also look at the friend chain situation, the following figure:

　　

Because since last year Baidu algorithm adjustment, You You chain of the joint role of more value, so I will go to see their friend chain situation every day, look at the snapshot is timely, look at the home page location, if found that they were punished, I will immediately revoke their links, but fortunately a few days friends chain is very normal.

But I'm not saying this for my own site, I just want to remind you that we should have a more comprehensive understanding of the data, not just in the early stages of looking at IP, looking at snapshot time.

on the optimization strategy

1 website must be a whole all the while, it is very important to develop a reasonable development strategy.

A lot of webmaster do site when give me the feeling is guerrilla, there is no piece of art, such as a friend of mine, he did is Taobao guest site, sometimes a day's income in more than 100 yuan, sometimes a day of orders are not, for such a situation, he also has no real change strategy, If their own Taobao site for one consecutive weeks without business, he will immediately change the type, to other industries Taobao customers, such as the recent weight loss medicine Taobao Customer Commission is very high, he immediately changed careers. In fact, I personally do not agree with his practice, because in my opinion before his Taobao guest site traffic is good, keyword ranking is also in the top three, the reason why the performance is not good because of his own promotion, so I say this thing to everyone here is to remind you that a site is a cause, We should have a complete development plan for it, what time to do what, what time to expand business, are detailed planning, or take my friend for example, I think he should be on the basis of the original site, waiting for the ripe, and then expand to the weight loss medicine business, so old station with a new station, The promotion of their new station must be very helpful.

optimization details on

There is an old Chinese saying that sink is destroyed in the nest. It is said that in the magnificent project, the details do not do well will failed. and website optimization is a long-term thing, we can not only value the immediate interests, but ignore the long-term impact. So we have a lot of effort to optimize the details and make sure it's foolproof.

1 content original or false original

Content for Wang This sentence is absolutely the website optimization must follow the iron law, although some colleagues want to make the site to get a large range of included, but do not want to write their own articles, so it is pasted everywhere to copy the content of others, although this can make the site recently included in the increase, or keyword ranking rise, but in the long run, This must not be done, so even if the webmaster did not have time to update the content of the site, but also pseudo original, which is the lowest standard.

2 Site Map Establishment

I also mentioned that the establishment of site map can not only increase the user experience, but also to a certain extent, can guide spiders to crawl the deep content of the site, thereby enhancing the overall connectivity of the site and the balance of weight.

3 URL address as simple as possible

When you open another person's website (especially the novice site), you will find that some of the site links are too complex, not concise enough, in fact, for beginners, we do site optimization, we should first from this local reform, in the content of the article to set up a subdirectory on the OK, no need to classify a lot of levels in 3 levels above , there is absolutely no need to do so, and the site URL address is best done in http://www.xxxx.com/xxxx/xxx.html form. A concise web site URL address, not only to facilitate user memory, identify site pages, enhance the page's browsing volume, but also facilitate search engines more efficient crawl site content.

4 website Static

The veteran has already known enough about the problem, mainly novice often make such a mistake, because the novice optimize the site often, for example, he wants to make his site gorgeous a little, and then add a lot of flash, pictures, this way although you can improve the visual feeling of the site page, but another problem appeared , the site's loading speed down, a long time to open the website, not only so search engine for such an unfolded form also not cold, do not go back to identify.

So the advice I'm giving you is, on the one hand in the homepage as far as possible not to add flash dynamic screen, especially directory navigation, if you really need, we also want to make pseudo static, on the other hand, in the picture, JS code to make calls must add Alt tag, so that spiders identify the content we give.

The long-winded said so much, in fact, is to let everyone take a little detour, reduce the time entangled with the Internet, but also hope that this article can bring real help.

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