4 things to do when starting a mobile internet app

Lead : Most people are more blind to the app, and have an idea to do it right away. Do come out only suddenly think of the market and promotion. I put the mobile Internet app attention to the list of people.

Article | Mobile Internet Li Jianhua

Recently, I am often asked about the promotion of things, there is a idea. Some of them have a demo. When it comes to communicating with everyone. I feel that most people are more blind to making apps, mainly because the app is so hot now that everyone wants to make money and have an idea to do it right away. Do come out suddenly think of the market, suddenly think of promotion, so a chat. Found that much work had not been done before. I think, to do mobile Internet app attention to the list of things, I wish the transformation, entrepreneurial friends can be high-speed success.

The first thing: please do a good project research

In fact, very many people do the app time. Mostly because of an idea to do it immediately, but the lack of early research. For example, the location of the app, which people will use, is 50~60岁 or 25~30岁? The demographic characteristics to be clear. App crowd features. A housewife, for example. Or a single woman, a working family, or a middle school student. Very many times. Pre-market research is very important. I used to be in charge of an app project, the research time spent two months, including the market situation. Opponent situation, technical situation. Domestic and international situation, the development of history has been basically investigated, research completed, I basically became an expert.

So intercede's research on the current period must be done. The project research form is very many, can the online survey questionnaire, can go to the subway to send the questionnaire survey. Do the time to assist some gifts, generally do not spend much money, but the entrepreneurial people very helpful, why?

Because in the process of investigation, you will feel the user's psychology, the idea truly. And concerns are much more useful than armchair. What is the purpose of our app? is to allow users to meet the needs of most users that is successful, so that we in the development, in the product design is not in the blind, the same time in the promotion of the time we also more direction. So the project research is still to be done, can add our success rate of doing the app.

The second thing: do more propaganda

The second problem found. Is that very many people do not pay attention to propaganda. I've been in contact with a lot of people before, and I've been chatting with them. They all say their own products. Home technology is very good, because did not understand, and later found a year or two after. There are many homogeneous products on the market. Everyone thinks their technology is a barrier, in fact, their own imagination. In the end it is easy to surpass you, when the market appears competitors, to go beyond the opponent, the only difference is propaganda. As the propaganda can bring users, the present is a high-speed flow of information era, users access to information costs and time is getting smaller, a minute not propaganda, users may find someone else.

Secondly. Publicity can also bring potential partners, generally find a partner very many people are still willing to find brand awareness, why? Because of the cooperation with the well-known companies, to enhance their visibility, these are real benefits. Thirdly, propaganda can also dampen the morale of rivals, assuming that rival companies do not focus on publicity. Then your propaganda will disturb each other's morale. Attracting the attention of each other's customers, adding the difficulty of sales, there are many doorways.

In addition, good use. It's too easy to beat the competition.

So don't be blind and confident about your technology. It is very advantageous to do more propaganda.

The third thing: more combat. Learn less about success

After a group of bosses succeed in the Internet, they will advertise for themselves everywhere. So that after the media packaging, appear marvellous, these confuse some eager to succeed boss. Let a lot of bosses believe. I can do it without spending money, or my success is due to good product. In fact, a lot of successful bosses don't tell you very much about real things, and some bosses like to brag, for example, 100 of people do things. Foreign said when 10 people made out, the result of a mobile phone entrepreneur really thought it was 10 people made out. Finally invited 10 people for six months did not make out, this person is who, expect everyone often read the article will know.

Another point of bragging is that my success is due to the good product, I think this is too water. Apple is very successful because Apple spends a lot of time and money on advertising. These are very clearly written in the biography of Steve Jobs, so don't be superstitious about successful teams. Don't be superstitious about successful products, don't be superstitious about data that is too shiny. Others will not tell you how hard the previous experience and skill will only tell you the flash data.

Do not be too superstitious to learn, successful learning has too much moisture. A lot of things are still more practical. Because there is only actual combat you know, the original is not so play, talk about success of the people are in the use of the desire for success of the psychological for their own welfare.

A fourth thing: differentiated Products

Today read a Jewish golden rule, 78:22 rule, that is, a mature market only 22 of the money, the rest of the 78% do not make money, such as the app market. Over 50 million users have only twenty or thirty apps, accounting for 22%. Won 78% of the users, the other 78 of the app is to follow the bandwagon, make no money, only to account for 22% of the users, so in a market opportunity comes, to strive to achieve 22% of the wave of people. At the same time also pay attention to product differentiation, now very many people see the mobile internet public number is quite fire, so all to do, very many people are just a moment of interest, what others do. What he does, he can only be up and down. Waste of time, others are done, the text is not the correct title. What articles are hair, no theme, no propaganda, no insistence. No differentiation. No real user positioning is impossible to succeed.

Suppose a market is in the Red Sea. To achieve success. It would have been very difficult to do it again. It is necessary to do differentiation, to highlight their advantages, the same time in the field of deep digging, loyal users, do loyal fans, so maybe another opportunity, the current app is so. Now simply to do an app has no future, just see where your product differentiation. What you have to attract reporters, to attract users. From the line to the bottom of the line. From infants to the elderly, from small students to white-collar workers, different ages, different people, different behavioral characteristics, are used to make differentiated products. Current mobile phone users 1 billion, if you can seize the 10 million of accurate users to be able to achieve the same, can still succeed. In addition to product, user differences, there is marketing differentiation. For example, today's app promotion. Now everyone is spending money on promotion. You will have to open up new ways to promote. For example, others do the starting, you also do the starter, others change the amount. You also change the volume, such a way of the crowd, very difficult to succeed.

4 things to do when starting a mobile internet app