4 ways to improve ROI in search engine optimization

The modern marketing approach allows you to track your ROI at every step of the campaign. Long story short, if you don't optimize your ROI on the campaign, then you're likely to throw the money in vain. Google Analytics, and the range of other tools, allows you to calculate where you are, what your money is and what causes this to happen. There are three things you need to do first before you can really start to see your ROI on SEO.

1. Know what the value of sales is. If you are a service provider, it may be a little hard to quantify, but you should know your average sales value.

2. Calculate average sales margin

3. (analyze) Target or e-commerce tracking (if applicable) and average sales value to your target value.

Now allow you to make extensive use of the Google Analytics analysis. There are generally three main ways to improve your ROI in search engine optimization;

1 To create more revenue target keywords

2 reduce the export/bounce rate of low or high revenue level for keywords

3 Improve your landing page and products to encourage more people to buy

These methods tell you how to pick the keywords that generate better returns, or how to change your site to improve the return of your target keywords.

first, return on investment keywords

　　

Number one keyword rankings may not make you the most sales number. 10K query you never sell products, it's almost a waste of time and money. This metric will allow you to track the value of the keyword you are searching for. Set it to be straight forward to send a friend. In Google Analytics follow these steps;

1. Custom Reports

2. New Custom Reports

3. Name: Return on Investment keywords

4. Metric group: Income or Target completed

5. Dimension detail: Key words

6. Save

This should leave you with something like the information at the top of this page.

One thing to keep in mind is that Google is moving users safely to browse and you will not get a complete set of keyword metrics as a result because it is not used across SSL.

This will allow you to see which keywords are created or converted for your ecommerce. While we do not recommend focusing only on these keywords (other not ranked words and may also generate sales for you), this is a good start for your ROI calculation.

Second, ROI of landing page

　　

1. Metric Group: Completion of income or target, and browse

2. Dimension detail: Landing page

This will tell you the page that your client has landed before they have finished the goal. This may be the second most important indicator of ROI after the keyword returns. It will tell you if a page is ranked, generating a comprehensive browsing volume, but not generating revenue. Then give you three great choices;

1. Fix/change page does not generate any revenue for you

2. Focus on the Web to generate your revenue for your SEO

3. Change your optimized keywords and perform poorly on the pages of your best performance page that will probably be on your front page.

After that, you should be able to see the best performance of your internal pages, revenue and comprehensive browsing volume. On the right side of the image we have sorted by the amount of browsing you can see there are a considerable number of comments on three poorly performing pages.

　　Third, the key word bounce rate

　　

1. Metric Group: Bounce Rate/%, export and browse

2. Dimension detail: Keywords (landing page)

This metric will allow you to see all the keywords, resulting in a high level of bounce rate. You can use the "landing page" secondary to look at which pages and keywords cause you the most problems. The bounce rate is a problem because if people leave your site to make progress before they do, then they are not finding anything they are looking for, or they don't find your website/product appealing.

You can also use the% export metric data to leave the same example as the number of pages/keywords.

In order to get a measurement that allows you to improve your SEO ROI on this metric, you want to add the advanced "non-paid search traffic" section. All of these data and optimize your site No one leaves right away, or the Web page looks good enough to encourage people to buy keywords that give you more ammo. On the right, our comprehensive browsing volume sort, you can see our website average bounce rate above 30% also has some pages. A word of caution however, if you are testing your site's position and have been clicking on your site a lot, then leave, which of course will skew the results unless you have been excluded from your search from your computer.

　Iv. keywords and exit pages

1. Metric Group: Exit

2. Dimension detail: Keywords and exit page

In an ideal world, want to have "Three Rivers" on the page of all visitors outbound. This analysis will tell you which keywords produce the largest number of exports and which pages. This means that if someone searches your general name and says "plumber" and then onto your Web page "clogged channels" and quits, you can start to work on improving, exiting the link between the page and the keywords.

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