4G war re-ignited China Unicom "fight" and mobile "drunk"

4G war re-ignited China Unicom "fight" and mobile "drunk"

The language "from the masses to the masses" does not seem so useful in the communication field. But the good news is that the "high" operators have been gradually "observing people's sentiments" and launched a lot of services for the people. Whether it is "toilet paper delivery, dial 10086", "one-stop service" of 10010, or the campus package of China Telecom, It is favored by many users, and operators are becoming more and more positive in the hearts of consumers. However, China Unicom's "harsh" requirements for upgrading 4G for its old customers and its 4G exclusive offering for mobile products are not as open to public opinions. But this time, the operators all went out and even showed their "underpants "!

China Unicom fight 4G

As we all know, China's 4G market is still the only one in China Mobile, and China Unicom and China Telecom are far behind by a scale of over 10 million. Even if the late FDD has been licensed, it can still be "paid by water ". China Unicom, which has been suffering for a long time, is struggling to find the "first" method with little effect. So, where is the breakthrough of China Unicom's 4G? Beijing Unicom gave the answer.

Recently, Beijing Unicom official news shows that Beijing Unicom's 2G, 3G old users only need to go to the UNICOM business hall or call the Customer Service Hotline 10010, You can activate the 4G network for free, you can also use a 4G network without changing the package. According to the Customer Service of Beijing Unicom, as long as the user's mobile phone supports 4 GB and the SIM card is 128 KUSIM, the 4 GB Internet access function can be activated free of charge with the user's consent. Behind this seemingly simple "game", this shows China Unicom's determination to "change". For China Unicom, this move means that China Unicom has abandoned its previous market strategy for differentiated operation, it also indicates that China Unicom officially began to embrace 4G, instead of sending 3G hopes that it would be near dusk.

According to data released by the Information and Communications Research Institute of China, the cumulative shipment volume in the Chinese mobile phone market was 2015 units in the first two months of 71.587 million. Among them, 2G mobile phone shipments were 8.761 million, up 30.8% year on year; 3G mobile phone shipments reached 6.501 million, down 86.7% year on year; 4G mobile phone shipments reached 56.325 million, up 898.0% year on year. From this we can see that the shipment of 3G mobile phones is not only greatly affected by 4G mobile phones, but also surprisingly lower than that of 2G mobile phones. Among the total mobile phone shipments, 3G mobile phones currently account for about 9%, while 2G mobile phones account for about 12%, and 4G mobile phones account for 79%. For 3G mobile phones, this set of data is undoubtedly a "fake figure". 3G mobile phones are not only shipped sharply, but even lower than 2g.

3G mobile phones are near dusk, and the fate of 3G networks is evident. It can be seen that China Unicom's previous steps have been achieved step by step. Previously, due to the huge investment in 3G networks, China Unicom's HSPA + 42M high-speed network had obvious advantages and did not want to invest much in 4G construction. This can be seen from the changes made by China Unicom executives in their public speeches. From the earliest, there was no significant investment in 4G construction, and it was still dominated by HSPA + network upgrade in China. It became China Unicom's dual 4G, 3G/4G integration and other slogans. Although it is said that 4G is built, 3G is preferred for action. China Unicom's 4G architecture does not give users a sense of relief in terms of 4G construction or package settings.

The brilliant "Revolution" feat of Beijing Unicom's "underpants" truly demonstrates China Unicom's attitude and determination to exert 4G power. China Unicom finally realized that 3G is no longer a lifeline, and 4G is the future. If you still keep the 3G of Sun thin Xishan, and do not allow users to switch to 4G, you can only watch China Mobile stand alone 4G. The consequences can be imagined. Most of China Mobile's 0.1 billion 4G users come from China Mobile's original 2G and 3G users. The Awakening of China Unicom not only makes it easier for China Unicom users who have already been eager to try 4G, but also opens the door to the 4G ecosystem of China Unicom. It also sounds the horn of China Unicom's 4G decisive battle.

Move to guard 4G

Unlike the competitors, China Mobile, which has been "cool", has not fixed itself after holding a huge advantage, with a move, "embracing virtual Merchants" has become a more advanced strategy, firmly securing the leading position in the 4G market. Lei Jun, a new IT star, has a philosophy of "getting more friends and less enemies", which is also applicable to the communication market of the past.

China's telecom operation market is no longer a "three changers", and 42 licensed virtual operators have long been waiting. 4.1 million of users also show that their strength cannot be underestimated. Although China Mobile, the leader in the 4G market, is far ahead of its competitors, it still does not dare to relax and will not give its competitors a chance to breathe. A few days ago, China Mobile signed a contract with Gome and other virtual merchants to announce that segment 1705 supports 4G networks and will start making an appointment for release around December. This also means that China Mobile will open its 4G network resources under construction to virtual operators for their use. China Mobile has a huge leader, so early that it will open up its 4G resources to virtual operators, making everyone aware of its opponent's determination to fight in the dead.

As early as this year at MAE, Xu Gang, deputy general manager of China Mobile's marketing department, said that China Mobile is actively opening up its virtual operators to enter the telecom market and provide virtual operators with system access modes that meet different needs, open the network-wide capabilities to provide excellent services for virtual operators. In terms of network, China Mobile will provide partners with all network capabilities, including 4 GB.

The official opening of 4 GB to virtual merchants this time demonstrates China Mobile's determination to guard 4G, which is also a manifestation of China Mobile's deep 4G development. In this case, China Mobile took the lead in terms of network coverage, reputation promotion, and number of users, and controlled the market pace. As a result, China Telecom and China Unicom will become increasingly difficult, and it is difficult for China Telecom and China Unicom, which are not dominant in all aspects, to catch up. In addition, China Mobile has used a few usable tricks. In the face of this "more competitive" competitor, it is hard for China Telecom and China Unicom to "flip the disk.

The two companies are eager to compete in the 4G market. Whether it's China Unicom's package release strategy or mobile's 4G towards virtual merchants, it is of course a good news for consumers. We have been waiting for a long time for such a "battle. The small editor said that China Unicom would be ready for 4G now, and there was a long wait.