5 abilities that qualified Seo personnel must possess

If you want to become a qualified Seo employee and want to optimize your website with half the effort, Wei Seo believes that you must have the following five capabilities:

 

1. Inform Seo of the Basic Principles

 

This is often mentioned in the communication and optimization of execution plans with programmers, and the reasons must be explained as follows:

 

① Unique title: each page must have a unique title

 

② URL static: All URLs must be static or pseudo-static, and the number of layers is as low as possible.

 

③ URL standardization and normalization: each page corresponds to a unique URL. If a page has multiple URLs, determine the standard URL and perform 301 permanent redirection for other non-standard URLs, except in special cases.

 

④ Use of ALT tags: Add ALT tags to all images

 

...

 

2. Communication

 

① Communicate with programmers

 

This is really important. On the one hand, because many of our SEO staff are technically blind, it is difficult for a technical blind to communicate with a programmer. Seo personnel propose a solution, how to implement it, and have to let programmers communicate with us according to the specific situation. They often have to make a compromise. This may not resonate with new SEO friends, because most Seo companies believe that they started from their personal websites. The Free Open Source website creation program on the Internet is very mature, such as the blog program WordPress, CMS program dream, Forum DZ, etc. website construction and various modifications are almost as simple as dressing up the QQ space. However, once you take over a company website such as a traditional industry, you will often find many simple and primitive functions. For example, if the website program or server does not have a control panel, the server does not have the FTP function activated, the programmer does not understand 301, the URL is static, or the server does not support it, and there is no website log, etc.

 

② Communicate with superiors

 

Seo is a complex, long-term, and uncertain task. In addition to the complexity here, Seo personnel need to repeat daily optimization work on the one hand, in addition, website modifications are often performed multiple times, especially for large websites, which require more important understanding and support from programmers.

 

3. Sketch

 

What kind of interface do we need, and what kind of Seo-friendly layout are really difficult to say in terms of language, and if you draw a sketch, it will help you solve it well, if you know the PS, it is better to make it directly.

 

4. Write Seo Solutions

 

All websites are necessary to write Seo optimization solutions. For large websites, due to excessive content, they will be divided into multiple periods and executed in stages. I personally think that I need to write two copies of the SEO solution. One copy is the "Seo Analysis and Optimization policies for the company website" for my superiors, write the outlook and approximate optimization methods, completion time, and completion effect. The other is the on-site optimization execution solution written to the programmer, which should be specific to the details of each modification.

 

5. Practice more by yourself

 

Although marketing Seo personnel do not need to understand too much technology, they will be banned from thinking. However, in order to cooperate well with programmers, we still need to develop basic things, understand common HTML code, know what websites need, how websites are built, understand PHP and functions, etc, in short, you should at least know what they look like.

 

This article is shared by Wei Seo, if you want to learn more exciting website optimization knowledge, please Baidu Wei Seo, or directly visit http://www.hwcseo.com/SEOyouhuajinjie/20141009/69.html

5 abilities that qualified Seo personnel must possess