5 Principles of effective web design

1, do not let users think

According to Krug's first law of usability, Web pages should be clear and self-explanatory. When you create a website, your job is to get rid of users need to consciously decide, consider the pros, cons and alternatives to the problem. If navigation and site architecture are not intuitive, it makes it difficult for users to understand how the system works and how to reach point B from point A. A clear structure, moderate visual cues and easily identifiable links can help users find their goals quickly.

ExpressionEngine will provide some convenience when users choose to try the service and download the free version, reducing the cognitive load. If you can't find it or get into trouble, users will not use your site again.

　2, do not waste user's patience

In each project you have to provide some services or tools for your visitors, and try to keep your users to these needs very little. First-time users like to play with the service, and they don't want to fill out a long form to register an account that may no longer be used. It is unreasonable to force the user to enter an e-mail address to test the functionality.

Stikkit is a good example, it gives the user a friendly user experience, there is no mandatory content, to attract users while users feel comforted. This is what you want the user to feel on your site.

3, try to let the user's attention focus

Web sites provide static content and dynamic content, and some aspects of the user interface can be more appealing than others. Clearly, images are more compelling than words--just as sentences are more attractive than plain text. Web page users can intuitively identify the surrounding environment of the page. That's why video ads are annoying and distracting, but from a marketing standpoint they're perfect for the user's attention.

Humanized the principle of full use of concentration. The only element that is directly visible to the user is the word "free", compelling but pure information. Provide users with enough information to find out more about "free" products.

　4, the pursuit of simple

Pursuing simplicity rather than complexity should be the main goal of web design. Users on the site rarely enjoy design, and in most cases they are looking for the information they need.

Finch a clear introduction to the site's information, so that users do not interfere with the choice of content.

5. Don't be afraid of blank

Whitespace helps to reduce the cognitive load of visitors, and it makes information appear on the screen easy to perceive. The first thing a new visitor wants to do is scan the page and the content area to digest the information.

Cameron.io uses white space as the main design element, giving due content leading position.