5 Steps to improve your site's keyword ranking

One, keyword selection

If not have a large number of funds of the group, you should try to avoid the choice of overheating, competitive keywords, these keyword optimization often requires a certain amount of manpower, financial resources, ordinary sites and the competition is tantamount to Ishing.

So how do you choose a good keyword? This requires the following points to be followed:

1. To ensure that keyword search, Baidu index, Baidu related keywords can show whether a word is searched, if some words search too little, we can only rely on the site's statistical analysis tools (CNZZ, Baidu, etc.) analysis of a small number of searches but there are people use keywords;

2. Not too broad, such as "screw" This time is too broad, searchers tend to search for specific models or features of the screws, in order to find the information they need;

3. Do not be too unpopular, unpopular keyword is not easy to make the key words, and as long tail keyword to treat is a good choice.

4. Company, organization name and personal name do keyword, this is not recommended, but not to say no, you can determine the main keyword, the company name, personal name into the title or description, but there is no need for the page keyword layout.

Second, the keyword density

Keyword density has been identified as the most important factor in the ranking of keywords, especially Baidu, which is why so many people like crazy to stack keywords.

Keyword density generally controlled between 2% to 8% on it. If you think that the number of keywords in the Web page less, I hope to add a few, in fact, is very simple, increase the volume of the page, so that the keyword density is still controlled within a certain range. For example, I see a website, a single keyword number of more than 100, but he has enough content on the page, keyword density is only about 4%, and this site ranked first Oh, not his chain good (outside the chain is super less, than the number of several sites after a few times), but the keyword distribution is good, the number of many.

Three, the keyword layout

Good keyword layout to get a better ranking. The layout method is actually very simple, but it is not so easy to implement. A good layout is generally distributed in a uniform state, in addition to the title, description, header, page, the end of the page need natural distribution keywords, headers, the end of the page is usually the site's navigation and copyright information, where the distribution of keywords are identified as the entire site's keywords, and the page is usually the content store, The keywords in the page generally embody the keywords and themes of the single page, which is very important for the inner page.

Keyword distribution is fastidious about nature, the blunt distribution not only the user experience is not good, also can be mistaken for the search engine cheating behavior.

Four, key words outside the chain construction

If the pure text of the chain can increase the weight of the whole station (only for Baidu), then the anchor text link is a synonym for keyword ranking. A lot of webmaster keyword ranking is not good, a lot of reason is anchor text link but more. Domian their station, plain text links often occupy 80% of the amount, it is time to strengthen the anchor text link construction.

Five, website analysis, repeat the above steps

A lot of web analytics tools, the domestic commonly used is CNZZ and Baidu statistics. The Web analytics tool has a lot of functions, here's a word analysis. Users search the site using keywords can determine the site's main keyword is appropriate, if not appropriate, you need to modify. The most important thing is the long tail keyword analysis, long tail keyword analysis of the 2 main purposes: hot long tail keyword strengthening construction and new long tail keyword discovery. Anyway, identified the new keyword target, we need to repeat the above steps to optimize the site, in turn, the continuous cycle, the site will eventually be good development.

This article by 52 Niu Niu Net www.52niuniu.com original, welcome reprint.