5 Techniques to kill your website SEO

Baidu Webmaster platform should be invited to take the time to do some of the details of this article to supplement, welcome attention and discussion. Because of the current stage, touch screen technology and the development of mobile Internet, SEO is also faced with a variety of algorithmic changes, technological change or further, the transformation of marketing methods, then these changes, for some technical details, often may not be able to take into account, next bring together to see, The current mainstream of some technical misunderstanding to the site SEO adverse effects.

1. You do not have a mobile site (website), or your mobile site simply does a simple transcoding and browser adaptation, then your mobile search results will be very bad. This in Baidu embodies the outstanding, I heard that Baidu has a test mobile site scoring online tools, if your site is H5 mobile site and to adapt, you may get a relatively high score, but it is observed that H5 mobile site, still no H4 mobile site ranking good, high traffic, I believe the follow-up will be improved (purely my personal SEO project experience, there are different views welcome to explore).

2, unlimited scrolling (infinite-endless Scroll), your site in order to adapt to mobile phone or tablet browsing, with a seemingly cool but very bad technology-unlimited scrolling. Here to illustrate, the search engine can neither scroll the mouse, nor unlimited to read your so-called trigger code, plainly, unlimited scrolling to make your site almost lost 99% of the content.
explained here, infinite scrolling--it is a web interactive technology, especially microblogging, social and other websites often use an interaction, and particularly suitable for touch screen, encourage users to continue to pull down, always look, see the user do not want to see so far! In this way, the original page to abandon the browsing method, so that users do not have to click the mouse, it looks perfect, in fact, this technical SEO malpractice has 3
1) This interaction is aimed at people's behavior, the current mainstream search engine does not have official instructions to support such an infinite scrolling crawl technology.
2) non-paged way, resulting in fewer pages, may affect your inclusion and rankings.
3) This interaction is bound to make your server more stressful, load more slowly, and the search engine does not guarantee that it will stay on this page enough, long enough time.
Of course, this interaction has a lot of advantages, such as more browsing content, length of stay and special for touch screen customization.

3, Delay loading (Lazy Loading), this technology a lot of Web sites will be used (jquery seems to be the mainstream), technical beauty its name to improve the site speed, improve the user experience, in fact, in the speed of electricity, Internet explosion era of the present, and then complain that the server is not enough, Slow speed is really a very shameful thing, delayed loading causes the search engine can not be like people to move the mouse, search engine will only choose to see your first page of content, the rest is still a blank, unless your site does not consider SEO, otherwise it is honest to throw away this looks very cool sound also very cow breaking technology bar In fact, it really has to be eliminated, 4G are coming, but also worry about the speed of the Internet?

Like what

This code does not effectively crawl the delayed loading of content and pictures, so it is not recommended to use this way, of course, there are technical means, you can use <noscript> tags to display content rather than JavaScript. It has not yet been tested, so the usefulness remains to be verified.

Of course, there are children shoes will think, with a sitemap to submit the picture content, whether it can ensure that the image is included? Here you can be sure to give you a no answer, the case is as follows:

After the test found that 2 years later, these submitted pictures are not included in the (Friendship test of foreign friends)

Of course, there is also a note from Google that can solve this problem, and solve the same principle of Ajax, you can see Google Developer Help, https://developers.google.com/webmasters/ajax-crawling/

Is there a better way? Of course there are, like
<a href= ' http://www.idea-r.it/...?blogimage=<image-number> '
Onclick= ' ... show (<image-number>); return false; ' >
This code means that if the search engine is seen, it will directly read the URL inside the href, if the user, you will see the picture content, double benefit.

4. Parallax (Parallax , can also be called the use of the picture's foreground and background differences to create a very cool scene, this technology, I just want to say a word: you live in their yy world, in the fantasy user also with you yy, and users only want to solve his needs, not to be with you yy. The above technology, mostly used in some brand sites, first look at a few figures to see exactly what looks like:

Yes, it is a cool feeling, a lot of pages, are summed up as a page, we all know that the world of SEO, more pages, meaning more keywords and rankings, as well as more traffic, which is basically a positive correlation relationship. To speak with a diagram, to be more figurative:

This is an image of the direct impact of parallax. Of course, many people may say that different H tags are used to distinguish different pages, but I would say that this is definitely not a very good solution, you can say that your SEO will certainly do other people.

5, Hamburg-style menu (Hamburger Menus), we often see on the phone or tablet has this burger-like menu, finger up, see the navigation bar link, and then you can see the content, but if the technology is used on the PC, it will be a disaster , if you have important content but not the first time to show the user to see, but need the user to click the mouse to see, then the Big PC screen you want to do? Here is the menu we often see on the mobile side, see if you are familiar with it?

On the mobile side although good, does not mean that the burger-style menu to be copied to the PC side, the user on the PC prefers to directly pinpoint the navigation and content he wants, rather than show him the burger menu.

The above is a summary of the 5 technology on the SEO impact of the technical misunderstanding, in fact, the search engine technology has not been fully able to achieve a more intelligent situation, the risk of using these technologies is quite risky, if your site is particularly required to SEO traffic, then do not recommend the use of these technologies, Hope that we can use good technology, do SEO, but also hope that Baidu can be more innovative in technology, a lot of support for the development of SEO.

Article from: http://zhanzhang.baidu.com/college/articleinfo?id=301

5 Techniques to kill your website SEO