5 Tips for Mastering the design of a single page website

In the tireless exploration of the designers, the single page design has removed the chaotic monotonous hat, has constructed a relatively perfect design system,keep the design simple and beautiful, focus on the content, and emphasize the clear expression。 From the user experience point of view, the single-page design does have its advantages and shortcomings, but it is worth noting that the user is really like a single-page Web site browsing, which is the basis of the popularity of the single page design.

• Single-page site navigation is simple, users are not easy to get lost, just scroll up and down.
• The content of a single-page website is more focused, and information is communicated more clearly and targeted.
• A single-page Web site can be browsed on almost full-platform devices, scrolling and swiping instead of clicking

　　the biggest challenge in designing a single-page site is to keep the user scrolling through the content. Bold color usage and beautiful typography don't always attract users ' attention. At this time, if you can do a good job of user data analysis and A/B testing, can help you closer to the psychological needs of users, design more closely fit the needs of the page. have you seen countless cases and tutorials, or do you have a good one-page design? What you need, perhaps, is to grasp the following 5 design recommendations, they are the essence of the design of a single page website.

1. Split the content into blocks

When you plan to tell a story through a single page, be careful not to let the story go too far and not overload the information. Therefore, it is important to cut content reasonably, and not to squeeze too much content into one block. It is necessary to keep the content of the media as clear and tidy as possible from beginning to end, and to maintain logical fluency and sequence clarity when designing the content structure (what->why->how->where->when).

Another way to keep the appeal to the user is to use graphics and text to tell the story. The story will express the core content in an easy-to-accept way, and its natural logic will attract the user to read it, strictly speaking, within the context of content marketing. This does not mean that you need to hire a writer to help you write a story, you need to focus on the content and its emotional side, and try to make your Web page more user-friendly.

2. Design Quick access Navigation bar

A single-page Web site is usually a scrolling way to browse for more content, and many websites simply roll from head to tail. Users open the Web, as if diving into the sea of content, do not know where the end of the page, the potential danger of this design is that it may reduce the psychological security of users. Thus, a more reasonable solution emerged: the traditional navigation bar design into a single page design. The navigation bar at the top of the page or on both sides of the permanent stay, with scrolling and change, while reminding the user TA where, while ensuring the ease of use and inner potential demand.

When the page is long enough, the user experience can be enhanced by adding navigation, back to the top button, or even the scroll bar.

3. Call for user action

When you ask digital media marketers what is the most important factor in influencing conversion rates, the answer is usually "call to Action" (CTA). Of course, this well-planned CTA behavior is only part of the web design. For specific purposes, the CTA behavior that calls for user action is in fact ubiquitous, attracting users to download apps, guide users through the demo, check-in registration, fill out forms, and more.

Fortunately, the information and content in a single page page is more focused and clear, so the use of CTA is more obvious. On the one hand, the page is usually more minimalist, each part of the division of detail, on the other hand, when you use the story to guide users to browse, you can subtly affect the user's mentality, in the climax-or the most reasonable and place, to guide the user to operate.

Of course, you need to add: Do user data analysis and A/B testing to determine which CTA is appropriate for your site, because sometimes, even fonts and color changes can significantly affect conversion rates.

4, keep the simple, avoid boring

In traditional web design, it is important to design the theme of the Web site, and to prepare several templates for the internal pages to meet different needs. When designing a single-page Web site, you need to face more challenges, but it also means you have a greater creative space. With the rapid development of CSS3,HTML5 and JavaScript in recent years, single-page design can be very attractive while maintaining simplicity. The smart and beautiful transitions are all details, but what is the best-performing site not made up of these fine details? article information: www.yxkfw.com Game Development Network The best game Programming development technology website.

Of course, do not abuse, excessive, not worth the candle.

5. Keep Lightweight

　　a slow, long-loaded single-page Web site is a failure. because the content on a single page site is focused on one page, it's usually more than just a single-page Web site, with the skill of loading the content. In this way, you need to be prudent. Some unnecessary animations and insignificant design elements, which you need to remove as appropriate, can significantly reduce load times and improve the browsing experience. Saving users ' Web page load times is your top priority, and slow loading will not only affect the SEO of your website, but will also keep you from losing your target audience. Therefore, it is necessary to keep the user lightweight.

Conclusion

In short, a single page design is an important way to attract users, to maximize its value, you need not only to do a good design, but also to grasp the above 5 important skills. Of course, the design of the site depends largely on the characteristics of the companies and institutions that the site serves, and the use of these 5 techniques is closely related. Combined with experience, flexible use, I believe you can design an impressive excellent web page.

5 Tips for Mastering the design of a single page website