51 is how to develop

9 years ago in Ma Yun founder of the Chinese Yellow Pages as a salesman, not be known by Ma Yun Pang East, after eight or nine years in the field of Internet, now is doing a thing by Ma called "His dream to do" things-- Has the second largest dating community website 51.com, and by another internet wealth Big Brother Shi Yuzhu of the favor, in early July this year, the Shi Yuzhu 51 million dollar strategic investment, began from a simple community network to the Community online transformation.

　Into the network stock market to dig up the first bucket of gold

Pang was born in 1977 to an ordinary rural family in Tiantai, Zhejiang province. As early as the University of Pang East seems to be more than his classmates to make money have a feeling, freshman summer that year only he a person did not go home, in Ningbo for Pepsi to do promotion, earned two thousand or three thousand Yuan, "This is my first time to make money!" "It is this money to make Pang East feel the charm of the business world, in the subsequent university career, he has repeatedly to three strains, giants and other health care products to do promotion." With the rise of the Internet wave in the late 90 's, the business sense of the Pang East feel this new thing has unlimited business opportunities, but also in college he began to pay close attention to foreign Internet information through the press, learning the basic knowledge of the Internet, "junior I also passed the Ministry of Labor Internet operator Qualification certificate. This allows him to graduate in 1998 decided to choose in Ma Yun founder of Alibaba-China Yellow Pages began his career.

And in fact when he entered the Chinese Yellow Pages, MA has left the Yellow Pages North Gold, Pang East did not meet with Ma Yun. "It's just that there's a picture of him on the company brochure that looks small," he said. "Pang said at that time did not see Ma Yun can achieve the present achievement." However, 9 months later, Pang left here, into the Ningbo planned Economic Commission to eat the public meal. Since in the yellow Pages during the work of training to do the site's interest and work convenience, Pang began to create a personal site in their spare time. May 1999, he established the first personal website "The Mystery of women," the sex content, through the two Foreign advertising alliance to earn more than 10,000 dollars in advertising fees, and then set up a personal web site navigation, security sites will win securities (renamed as the site of sincerity), webmaster home and other sites. "1999 and 2000 through a few personal website probably earned about 150,000 yuan, this is my first bucket of gold." ”

2001, his Webmaster home day visits to reach 200,000, but the monthly income only one thousand or two thousand, "such a large flow, but no advertising", Pang East thereupon brainwave: "Advertising no one wants to sell themselves." Based on the website's offer of free information to his securities website, add a pay column, after 2 months of trying to see this model is very feasible, so lose the Iron Bowl, really started the Internet entrepreneurship: relying on the stock market environment, Pang east of the Sincere Securities Network in 2001 to 2004 to earn millions of yuan , then the stock market is depressed, the real estate markets are fire, Pang East seize the market, will be in the internet bubble to make all the dollars into assets tens of millions of property, which also became the 51.com start-up funds.

　　Millions of domain names lend their opponents to upgrade themselves

Although the previous creation, investment site projects have earned money, but for Pang East, are "small", in early 2004, he began to look for a good network project, first fancy mailing list, and then imitate hao123 to create a Web site, all because away from the goal is too far to give up. "At that time the house has been gradually sold, more cash, more and more bad stock market, good investment channels can not find, almost to the west to dig coal." ”

2005, through the Liu Yan of the vice president of the Oak Group, Pang East decided to spend 980,000 yuan to buy "51.com" domain name, set a domestic domain name acquisition of the highest record. "51 You can say" I want ", but also can be explained as" worry-free ", it is a universal domain name, used in which areas are appropriate. "Pang East has always believed that a good domain name can improve the efficiency of 20% per day, is a good beginning to success, so he is willing to pay a large price."

Experience has, the fund has, the domain name has, what to do? In the 2005 has formed a portal, search, E-commerce and other fields are relatively stable market patterns, in this case, Pang the venture under the stakes in the building of the largest Chinese community dating site, although Tencent has more than 400 million users, Pang still firm community site still has a lot of space: so many young netizens are chatting friends , can't this make money?

Although from the beginning of the establishment of Tencent as its own competitors, but after all, there is distance, Pang East in the examination of opponents, found that opponents are also available, so he decided to borrow power QQ to promote their own: In the user Login to 51.com page, you will receive a hint: "For the convenience of your memory, Please fill in your homepage address in QQ material, this can give your homepage to increase the amount of visit. "This makes many netizens through the user's QQ information to understand 51.com the existence of this web page and is doing things, so as to bring a large number of users 51." "We are still too slow to grow, we should reach 100 million users a year, but we have spent more than two years." Now the threshold of the community website is higher, although we are not easy to die, but it is not easy to beat opponents. "said Pang East.

　Financial strategy Investment Shi Yuzhu to persuade Ma

As of June 15, 2008, the total number of 51.com registered users has reached 120 million, the monthly independent access to about 31.5 million people, the daily page browsing volume of about 350 million times. The same as the home of the webmaster, 51.com Encounter "light flow does not make money" situation, Pang East urgently want to put the hands of the user flow into the real gold and silver.

This time, the former "boss" Ma Yun came to the door, although the Pang East has never had dealings with Ma Yun, but this meeting let both sides feel very speculative, because Ma Yun told him: 51.com in the thing is his dream. He mainly hopes that 51.com and Alibaba under the exclusive integration of Taobao, in the 51.com built an exclusive network supermarket, to provide exclusive services.

When the cooperation will be finalized, Ma Yun's good friends, online games big guy Shi Yuzhu a taping inserted in. "The investment conditions and prices put forward by both sides are almost identical", and Pang's handling of the matter has shown great wisdom: "They have a good relationship, let them talk about themselves." ”

Later, widely seen in the newspapers is the Shi Yuzhu said: "I have to persuade Ma, everything is in a friendly atmosphere." "The reason is" the project for Alibaba three years five years after the value is very large, but for the giant network, there is a great value in front of.

In this respect, Pang also admitted to reporters in the end because of cash flow and user development and other immediate interests to choose the giant, "but do not rule out the future and Ma's cooperation, I believe there will be." For reporters "will not use the giant's money to do 51.com after the sale to Ma Yun" speculation, Pang also did not deny.

Shi Yuzhu injected funds, Pang East estimated that the site within three years of the largest source of revenue to the game, and in addition to the giant network with the account, sharing user resources, 51.com will also launch its own leisure gaming platform at the end of the year.

Focus Topic

"We've also used rogue software."

"Do you know where the number of users at the beginning of the 51 was most?" It's Chongqing! "In the interview, Pang told reporters this they have been unable to explain the mystery," the first year, the users of Chongqing accounted for 37%, and we did not do any promotion! "Pang told reporters," Perhaps is the Community network specific butterfly effect bar, a region of people feel good, will drive around friends to use. ”

Like Tencent, 51.com's growth has also suffered a lot of controversy, including the company's initial use of rogue software advertising, the site of the formation of handsome girls "bubble and bubble" culture. In this respect, Pang said, 51.com growth is very rapid, faster than their own expectations: "2006, the number of users to 4 million per month in the increase, this data even we do not believe that we often run to the backstage to see the data, oh, really that!" He said that under such circumstances, some bad arguments came out. "Of course, we also admit that the first to buy rogue software, advertising, then many sites are doing this, and for some use of the internet to do bad behavior, we are of course also in the management." "But Pang said that the community is growing, there will inevitably be some unhealthy situation, we try to manage, but can not curb all acts." "Just like there are so many people meeting in KFC every day, you can't say that KFC is providing bad service, wired activities on the wired, and vice versa, so this thing has no way to say clearly." ”

Wealth face-to-face

"I am more like the Tang monk"

Reporter: The team is each company must pay attention to, how do you understand the team?

Pang: There are two main points, love and intentions. Any achievement is not a person to make out, need a lot of people work together, this need from the source of love to bring together a group of people, employees have love will love customers, love products.

Reporter: To achieve today's success, there is no profound impact on your business people?

Pang: There are two, one is Liu, his "team building, strategic, with a team" management thought is very desirable. The other is a Japanese rice Inamorikazuo, a man who has created Kyocera and KDDI's two global 500-strong companies. He "worship the day" business philosophy Let me enlightened, and will extend this to our company's corporate culture. I was two years ago a chance to see his "Living law", very useful, often take out read, read five or six times, I also went to the press to buy the remaining six hundred or seven hundred, recommended to employees.

Reporter: What is the evaluation of Ma Yun and Shi Yuzhu?

Pang: They give me the biggest feeling is in their respective fields are very attentively, the heart is the most important, they let me know as long as the heart, who can do the best.

Reporter: Can you give yourself a definition?

Pang: Someone judged me a bit like Liu Bei, in fact, I think more like Tang's monk, personal ability slightly more than Tang Qiqiang Tang's monk. The greatest value of Tang's monk is to let the disciples know what is meaningful, and to do it with a strong faith and will to the Apostles and children.

A reporter's Handbook

The smell of wealth

Pang from the age of students began to sniff with his nose: where money can be earned. So he has a student period can earn thousands of yuan experience, also have many startups, and quickly to find tens of millions of capital, in the advent of the internet has been sniffing: where is the point of entry of their own. It seems that at each node, the 31-year-old Pang can smell wealth, he really rely on luck? Through this wealth of new generation experience, the reporter saw that only the heart to look for opportunities, opportunities will come, the heart to seize opportunities, opportunities will become wealth. And this sense of smell is not inborn, according to Pang East, is refined--students in the market to go 练摊, when the internet came in the network 练摊, so have a sensitive sense of wealth smell. He gave us the revelation that we can also in the ordinary work to refine our own wealth sense of smell. Reporter Aoxiang Fly