51 Pre-festival promotional campaign launched short message marketing efficient strategic attack

51 Pre-festival promotional campaign launched short message marketing efficient strategic attack
As 51 approaches, each year the holiday is a golden time for businesses to carry out various business activities, and this year's 51 is unusual for many businesses: this year's Shanghai World Expo will be opened on May 1, and the world's eyes will focus on China. In one months, the South African Football World Cup will also start. In the face of the huge business opportunities brought by these two events, how can businessmen in this time of opportunity and challenge in a strong attack, in many commercial promotional activities to stand out?

The author visits the big merchant to discover, as the 51 holidays and the World Expo together, so that the original only need for local business promotion has a new challenge: many foreign tourists because unfamiliar with the local situation, not timely access to business promotional information, leading to a large number of customers lost, which is the loss of business opportunities. So the merchants were prepared with both hands in advance.

The first is the traditional promotional means, such as shopping malls promotions, hair leaflets and so on, the traditional promotion of local customers have a more direct effect, familiar with local customers can go directly to the shopping malls to participate in promotional activities. and second hand preparation-SMS promotion because of its wide coverage, can achieve precision marketing and by the merchants and customers unanimously affirmed, not very familiar with the local situation is more convenient for customers, a brief message can be the main content of promotional activities to explain clearly, with the address also allows customers to quickly find the location of the mall. For example, the city has caused a sensation of a house price message: "Oriental Washington, the highest discount can reach 668,000 yuan." "This text has attracted a lot of buyers ' eyeballs, even after receiving text messages, they drove to the real estate sales center.

SMS compared to other promotional methods are more easily accepted by customers, so the emergence of text messaging has become a business holiday promotion of an important means. In addition, SMS is a common way for people to convey their feelings in daily life, the merchant grasps this characteristic, can carry on the commercial effect good emotion marketing through the short message dissemination.

Recently, the author in the era of Interconnection (Www.now.cn/mobile) to understand that the distance of 51 holiday there are more than 10 days, but a lot of businesses are doing a good job in advance SMS marketing preparations. To this end, the era of the Internet message platform according to market demand to do a preferential promotional activities, attracted a lot of merchants to come to buy.

Business told the author, the business opportunity is huge, the challenge is huge. Because the Expo and the World Cup have a breakdown of the crowd, they can not be divided into a general, which requires the business according to the characteristics of the target customers targeted marketing, this is indeed a problem for businesses. and SMS marketing in dealing with this problem has a unique advantage.

Text messages can be targeted and cleverly advertised, like shopping malls, they have a variety of goods need to do during the two events during the promotional activities, which are for the Expo, which is for the World Cup, the consumer groups subdivided, classification promotion, using SMS can be flexible publicity, not afraid of the target consumers through. As a result, businesses can use a marketing tool to meet a variety of requirements without fear of omission.

As a new marketing means, short message marketing is an important reason for its precision marketing. Although there are nearly half a month before the 51 long holiday, but the businessmen have been sitting still, they have said that advance activities can not only seize the market opportunities, but also to help customers solve 51 kinds of travel plan time shortage problem, can be said to kill both birds.