51 sticky Tencent staged a very good card

Despite the loud condemnation of Tencent, there are still more people know the Rainbow QQ

Rainbow QQ

--> --> -->

Market recruits face a strong leader, the situation is often very complex to win, how to quickly build a team? How to get the user resources effectively? How to quickly expand the visibility?

Starting from November, due to the business level of competition, 51 companies and the old Internet company Tencent launched a fierce competition, first Tencent burst employees were 51 dug to build a team of news, followed by 51 production chat tools QQ plug-in software, for from Tencent to take the user resources to provide the possibility.

　　Playback Corner-digging replication business

In November this year, Tencent, in violation of the Non-compete obligation, sued Shenzhen Futian court for 15 employees who were suspected of group Job-hopping, and according to Tencent insiders, the employees were dug by 51.com, the company even launched a large-scale poaching campaign to Tencent. Since then, 51 companies issued a statement that Tencent should not sue employees, and said it would consider hiring a team of lawyers to sue Tencent before the employees.

　　A quick view does not mean long-term

The "unconventional" approach to rapid digging is likely to quickly build a line of business compared to a moderate, continuous recruitment, with 51 strong, fast and strong executive power, but whether this approach is beneficial to long-term interests still needs to be explored. Zhang Liyong, director of human resources in China, said, "Perhaps one day these workers will be dug again, and mature companies should promote benign competition, and should be kept away from malice".

　　Playback plug to attract users

Into the December, the two sides of the competition to rise to the business level, Tencent Foreign said, because to protect the privacy of QQ users, will block all external products, including the most popular rainbow QQ, this product was later passed to 51 company production, the purpose is to attract Tencent's user resources. In response, 51 companies admitted that Rainbow QQ was developed for the company, but that it was all legal.

　　The idea of external behavior high risk

Internet expert Lvben Fu thinks, because 51 does not admit Rainbow QQ is one kind of plug-in, only admits it is QQ auxiliary tool, therefore cannot analyze 51 's behavior directly. However, Lvben Fu also stressed that the use of a similar plug-in to adhere to other products to promote, although it is possible to accumulate a large number of users in the short term, but this approach itself is risky.

2003, the Press and publication Administration, the then Ministry of Information Industry, the State administration of industry and commerce, the State Copyright administration and other five ministries issued a crackdown on "servers" and "plug-in" special governance action of a notice, Lvben fu that this notice is actually based on a judgment, is to respect the intellectual property of any company, But also to respect the investment of any company, "anyhow, if you want to connect with others very hard to make products, you should at least let the owner of the product know it, so the use of plug-in to develop business, how to say is also a special way, but the key is that our market now there is no competition rules, in particular, it became commonplace.

　　Playback openly admit attract eyeballs

Tencent uses "unbelievable" to describe the competitive posture of 51, because each of the 51 companies questioned, get is not a justification or denial, but public recognition, 51 admitted from Tencent to dig out employees, but also recognized the development of plug-in products, and do not think anything wrong, the company's spokesman even reminded Tencent to be tolerant.

　The point of view is propaganda with a spit war

The

51 may be complaining about the strength of the monopolist, but in this war of words, 51 of the choice is effective enough. After all this, 51 of the development focus in the two or three-tier cities, but through a battle with Tencent and public statements, more people learned about the community site, its founder Pang East recently announced that the introduction of casual gaming platform is directed at Tencent, so it seems that the saliva war is like for 51 of the follow-up business did a promotional warm-up. From a promotional point of view, public recognition of 51 of the popularity of a straight line, and its reputation is only "mired in controversy", it still has its own fans. In terms of the efficiency of communication, overt confrontation is better than reticence.