5.18-day Baidu bidding PC mobile device consolidation account adjustment strategy sharing

Baidu Customer Service notice: Phoenix Nest system PC, Mobile Equipment merged, between today from 10 o'clock in the morning to 2 o'clock in the afternoon. But according to the actual situation of the account, probably after 2 o'clock in the afternoon, Phoenix Nest upgrade is still in progress. "May 18 Phoenix Nest Upgrade PC Mobile device will be merged"

I have a few accounts on this side, but also just finished adjusting, here to share with you the adjustment strategy, as well as in the background to find some of the problems:

1. Top priority: Control of mobile end consumption.

Because of this Baidu will be the PC mobile devices merged, the relatively hasty, resulting in our site does not complete the construction of mobile stations, forced merger, the transformation effect can be imagined. Watch out for mobile mobile device consumption

On the other hand, Baidu's mobile consumption is too fierce, before sharing a case, mobile equipment consumption can account for 70% of the total, and the conversion effect can not be counted.

2. Set a reasonable bid ratio.

Baidu Customer Service notice before the minimum mobile bid ratio of 0.2, but just check the account, found that 0.1 can also be set. Do not know if this is a system error, or Baidu Phoenix Nest change the lowest bid ratio.

　　

3. Bulk modify Mobile Access URL.

Although here said the bulk, is actually manual, only at the planning level, a change of 100 keyword access URL. Below is the Baidu Customer service gives the modification strategy.

　　

4. The lowest bid results in invalid search and does not affect PC-side display.

In order to control the consumption of mobile devices, my account is basically using the lowest bid ratio. Account display is basically invalid search, which can inhibit the display of mobile end.

About the invalid search will not affect the PC side to show this problem, but also consult the passenger service, customer service Given the answer is not affected, but also does not affect the quality of the entire account.

5. The quality of the mobile end keywords.

Baidu Phoenix Nest backstage will PC mobile devices merged, also will the PC and mobile end of the keyword quality of the distinction, the general feeling is that the quality of mobile end is basically Samsung.

　　

The information disclosed here, Baidu may be encouraging mobile end of the show, but because the mobile end of the bidding position only 2, the bottom of 3, so the competition is still very fierce. "Fine hundreds of-degree mobile Equipment promotion related products"

6. When can Baidu assistant upgrade mobile device function?

If it is a large account, this adjustment is estimated to be too much, because Baidu Assistant has not been upgraded, all adjustments can only be completed in the background of the account. These days backstage and special card, plus a batch adjustment URL can only adjust 100 keywords, if the account has tens of thousands of words, estimated to be busy for a while.

More PC mobile devices after the merger of the latest adjustment strategy, will be in the later to share with you. If you have more discoveries, or have a better experience, you can leave a message in the following microblogging area. Welcome to join Self-Study Bidding network Exchange QQ Group: 70874101. Our aim: To gather the wisdom of everyone to share and bring growth!

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