51.com game platform officially launched

Sina Technology news on the morning of October April 15, after more than a year of preparation, the social networking site 51.com announced today that its proprietary game platform "51 games" (game.51.com) was officially launched for operation, pang Shengdong, CEO of 51.com, expects 51 games to earn a certain revenue by the end of the year and hopes to perform joint operations.

According to the 51.com introduction, the new 51 game platform is dominated by real friends. The first batch of 18 casual games will be launched and combined with the dating function of the 51.com website. On June 18, 51 million, giant's network chairman Shi Yuzhu announced a $ investment of billion and predicted that "game community-based and community-based games" would be the future development trend of community websites and online games. This represents a substantial step in this strategy.

Pang Shengdong said that 51 game platforms are dominated by card games and smart games, and integrate the characteristics of "completely authentic dating. "Unlike the first-generation casual gaming platforms such as QQ games, the second-generation casual gaming platform represented by 51.com will focus more on authenticity, rejuvenation, and socialization ."

It is reported that 51.com made frequent efforts in the game field after the Giants made their shares: By the end of last November, they adjusted the company's architecture and set up an independent game business unit, after the Spring Festival, Alibaba Cloud announced an investment of 0.1 billion yuan in cooperation with Huawei and telecom operators to strengthen the construction of network infrastructure to prepare for the development of the game business.

Currently, 51 game division has more than 100 people, mainly including product and R & D personnel, accounting for 1/4 of the company's total number. Pang Shengdong said 51 The game will achieve a certain amount of revenue by the end of this year, and the proportion of the game business in the company's overall development and revenue will also grow in the future.

According to Pang Shengdong's idea, 51 game platform is defined as an open integrated game platform. Next we will consider integrating more cooperation, such as cross-industry cooperation or joint operation. Pang Shengdong hopes that 51 games will win a place in competition with the first generation of leisure game platforms such as QQ games