52,000-degree update to see how small and medium-sized webmaster survival and development

Yesterday, May 20, was originally a very auspicious day, but for many small and medium sites, but not so auspicious, most of the small and medium-sized site keywords all off, the site is included in the drama, the site weight down, some keywords to keep the time in recent years but not escape this 520 incident, Baidu this is how? A lot of small and medium-sized webmaster Think 520 event is their anniversary, more people realize this time Baidu enough ruthless enough bloody.

Before, in fact, Baidu has appeared such a similar phenomenon, in this May, some of the site's ranking appeared an hour of change several times, a lot of webmaster jokes this is Baidu's "menstrual" but this time the big bloodletting is a lot of stationmaster did not think of, 52,000 degree big update small and medium-sized stationmaster how to survive and develop, This has become China's nearly million small and medium-sized webmaster fabric problems.

　　1. Facing the current Baidu, webmaster How to optimize their website

Most of our webmaster see the phenomenon is: large stations of the two-level domain name more and more high, many keywords have occupied a few Baidu, some commercial keywords are the appearance of Baidu's own products, whether it is Baidu know, Baidu Bar, Baidu Encyclopedia, Baidu Library of the four Brothers Tiger crouching. In fact, from the Google search engine we also found similar phenomenon, is a large station of the two-level domain name of the general small and medium-sized Web site is difficult to compete with it, this is actually a normal phenomenon, because as the number of sites, similar sites will often appear, the same quality of the site continues to appear, in fact, for search engines, They do not need such a station, they only need 100 authoritative sites in this field is enough, just in some industries in small areas, the search engine will certainly catch the main few.

So this algorithm changes also give us a part of the webmaster raised a wake up, that is rely on a lot of long tail keywords and do not do the weight of the site itself to work hard to do, after all, in the previous Baidu algorithm, rely on a lot of long tail keyword is really good, but at the same time it will appear a lot of junk information, This is the user experience of the destruction, which is the test of Baidu's own server.

　　2. Business word fluctuation is the biggest, Baidu has its own abacus

In the 520 incident, some business words of the biggest fluctuations, especially in some small and medium-sized websites, can be said to be very brutal, some small business websites have a little bit of ranking, but can immediately call you disappear after 200. A but the site's keywords are hundreds, many times the search engine brings the value has been very little. The most important reason for the big fluctuations of business words is the relationship between bidding, which is a reasonable inference, why the business Word will appear similar, but other words are much better?

Baidu has always been such a style of companies, many times can not use our moral standards to weigh, that business Word website, how to better play the value of the search engine, in fact, in some industry-related areas, set up their own main site weight, in fact, the best way is to use the forum this way, because the amount of information can become a lot , and for users, the forum's viscosity is far more than the rigid main site of the viscosity of large. In this baptism, the forum site's ranking weight impact is relatively small, which confirms that this is indeed feasible,

　　3. For their own new algorithm, do a full preparation

In the current ranking of the site, a number of meager sites will often appear, especially the recent "one-minute Baidu" phenomenon is the use of Baidu's new algorithm loopholes. The new algorithm, more integration into more elements to judge the quality of the site, more things, seo New hope will be published on their own website, of course, the latest elements of the inference.

From the last Google "Panda" algorithm, and this Baidu 520 event certainly exists some relations, the panda algorithm to some links judgment has the deeper analysis, to the Baidu authority has the ruthless Big Trust degree, an authoritative website, even if the website's outside chain is zero, also cannot shake its first position, certainly this authority, Not often depends on some content and various aspects of external factors on the decision. Believe that Baidu's change in this algorithm, in this respect must be said, and the basic situation of small and medium Web sites are mostly garbage outside the chain construction, content construction is zero practice, this also conforms to this change of the phenomenon standard.

　　4. Baidu 520 The latest information response to see the attitude of Baidu

In the Webmaster Club bar, the relevant technical personnel so reflect the situation:

"Thank you very much for the high attention of Baidu."

The details of this matter are complex, in short: our system in the process of updating the data in a bit of a situation, the problem was found in time, has been repaired at noon on May 20, there are still some content due to caching and other reasons are being updated, will soon return to normal.

In the future, we will strengthen the corresponding safeguard mechanism to avoid the recurrence of similar problems. I am also sorry to have caused some misunderstanding. ”

Is this an accident? We laugh but not language, Baidu's corresponding safeguard mechanism this is really a problem, this kind of low-level phenomenon has appeared many times, "Baidu more understand Chinese", this brand propaganda language authenticity is worthy of our good thinking.

The trend of the Baidu 520 event is necessarily, the corresponding ranking of the site, especially in the non-commercial Word will be slow, may be completed in these days, some of the commercial quality of the word, this status must be maintained, the value of the latest algorithm changes, we shuffle.

This article is the SEO New Hope in webmaster Net original starting, I believe in this small and medium-sized webmaster gathered on the website, this article a few words can give everyone some reflection, this is enough. SEO New Hope, to do scientific SEO work for their own research style, more things need everyone to exchange ideas, build more suitable for small webmaster search engine development environment.

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