56.com intentionally abandons the pure video service to the SNS transformation

NetEase Technology News September 9, insiders to NetEase technology revealed that in the reopening of nearly two months, 56.com is preparing to "video +sns" mode transformation, its secret research and development of products are expected to be online in the near future.

The person further revealed that 56.com two months ago recruited a dozen technical personnel, set up an independent research and development team, and by CTO Tan Yi personally led by the company's external rental office origin retreat research and development of new products, all technical personnel were required to sign confidentiality agreement, cut off contact with the outside world.

It is understood that 56.com of new products will not all give up video, but let video combined Peer-to-peer technology, "more users watching the same video, not directly through the 56.com server to download, but through someone else's computer." At the same time the video will be more closely integrated with the community, thus creating a new model.

NetEase technology on this message to try and 56.com CEO Zhou Juan Verification, so far has not been able to obtain a definitive answer.

In the 38 days of my Lok Gateway stop, 56.com has been planning to deal with this sudden crisis, in addition to investors and relevant agencies, how to win back the user and advertisers trust to become a difficult task.

With this colleague, 56.com competitors have announced a video license and a new round of financing, Youku completed the third round of financing and technology loans amounted to 40 million U.S. dollars. Two months ago, Tudou got 57 million dollars in funding. A number of people in the industry have said that the video industry competition is increasingly white-hot, this is a long process, I will probably give up video business network.

56.com last December announced a second round of successful financing of $20 million. Invested by Hikari Private Equity, Inc. (HPE) and Susquehanna International Group (SIG). Adobe Systems Incorporated, CID group, and Sequoia Capital, which participated in the first round of investment, and Disney's Steamboat Venture also participated in the second round of investment in 56.com. (Gouffont)