7 years old bird share full portal SEO optimization details

Objective:

Recently, the company's Web site revision, are testing the site, nothing will be the two years of the process of the optimization of the course network turned over this look a few times, feel benefited, this optimization execution plan is our old capital, he took the team to do the website promotion nearly 7 years very formidable, originally he does many websites in own profession all is the one, I wish I could be of some help to beginners like me, I also do SEO optimization for more than a year, I think the most important SEO is to pay attention to the details, master a set of their familiar practical operation techniques, and apply these methods to the extreme, also do not have to spend a lot of time every day to see what cheats, methods, Instead of wasting their most precious time, regularly look at A5 and some other SEO forum some of the consultation on it, to understand the search engine or network promotion aspects of the latest some dynamic, looked at some of the site to optimize the execution of records, a variety of documents have more than 40, some of the details of things I have omitted, Some of the things I think are more critical to pick out, there are many estimates, I will be in accordance with the time sequence to share gradually to come out, I hope we can look carefully, this is all true real dry goods, nonsense not to say more into the subject:

Search Engine Optimization Implementation Plan of Amoy Course Network

An overview of search engine optimization

1.1 Background and purpose

1.2 SEO Considerations

Second, technology optimization

2.1 Long Tail keyword search

2.2 About changing domain names

2.3 Change the channel name

2.4 Detail Page layout and keyword density

2.5 Change the title and meta of the page

Third, to increase the training key words of the reverse link

3.1 Links text Changes

3.2 Add Blog Links

3.3 Add questions and Answers link

3.4 Add search results page Reverse link

3.5 human-made popular training keywords

Iv. label changes for H1-H3

Five, redundant code to remove

Vi. the content of the website is rich (incidental work)

6.1 Course and courseware quantity, pay attention to the main title of the course

6.2 Increase the evaluation of lecturers and organizations

VII. Legacy Issues

7.1 Legacy Issues

7.1.1 Classification List Page rectification

7.1.2 to increase search function in site

7.2 Other questions

An overview of search engine optimization

1.1 Background and purpose

Amoy class network Alexa rankings and site collection is the Chinese management training site is better, but through Baidu and Google search "training", "training courses" and other training-related keywords, Amoy class nets ranked extremely behind. In order to change the situation, it is necessary to conduct a thorough search engine optimization.

1.2 SEO Considerations

Search engine optimization, is not aimed at a keyword optimization, but should focus on the overall optimization. In particular, we should look at at least 50 training keywords and the ranking of the course names, such as "training", "trainer" and "training organization", instead of just staring at the "training" keyword rankings.

Search Engine optimization is a long-term process, in a month or two to effect, it is difficult to estimate. Especially for our larger and relatively mature web site is more difficult.

Search engine optimization can not be excessive, in the short run a large number of search engine optimization action, may be counterproductive.

Second, technology optimization

2.1 Long Tail keyword search

It is suggested that the 300 key words of the training industry flow are larger. Mainly used in the pages of pages such as the length of the long tail keyword layout, to enhance the flow of the whole station, long tail keyword low competitiveness of the rankings, the number of more, conducive to the increase in the flow of the whole station. and constantly collect the site in the nature of the repetition of high key words related to optimization.

2.2 About changing domain names

The original name of the old Amoy class network is added to the pinyin of Shanghai, very not the memory of the new Amoy class network domain name is also registered, and this process should pay attention to do 301 turn, and the 404 error page is also done, all the wrong pages can not be in the original way all jump to the home page, You should skip to the page you visited before the member or let the member choose it by default.

2.3 Change the channel name

According to the Baidu Index and Google Trends, we found that some keyword search frequency than our existing channel name is higher. Therefore, it is recommended that:

A, "internal training course" into "Internal training courses"

B, "training instructor" changed to "trainer"

C, "training courseware" changed into "training materials"

D, "training" into "training information"

2.4 Detail Page layout and keyword density

A, the title to use, such as course name, courseware name, etc. to use a large title, and to add keywords.

B, the text of the keywords in bold or aggravating, such as "Training" "Open Class" "Training Instructor" and so on

C, the picture in the Web page to add alt comment

D, keyword density: in the following several places to add keywords to achieve a reasonable keyword density: title, Meta, Web page headlines, Web text, picture alt note, the bottom of the page hyperlink text.

2.5 Change the title and meta of the page

Principle of change of title and meta:

First, each page title and meta tags are different, and to the content of the page to match;

Second, second, title and the length of the meta should be controlled reasonably, title as far as possible not more than 25 characters. Web page description Meta tags do not exceed 100 words.

Third, title and meta tags in the keyword density: title in a reasonable highlight 1-2 key words can be, the core of the META tag keyword four times.

Third, to increase the training key words of the reverse link

3.1 Links text Changes

Amoy Class Network All the links have been changed, picture links into text links, and link text from the "Amoy Lesson Network" into "Amoy lesson nets-training" or "Amoy Course training Network."

3.2 Add Blog Links

In Amoy class nets own blog and colleagues blog with "Amoy class training Network" This phrase link to Amoy course nets.

3.3 Add questions and Answers link

For some popular courses, to Baidu know, the end of the Earth to ask questions and lead to Amoy course nets, must put "training" and other training related links text. Pay attention to quality rather than quantity, add up to 3 per day, make sure you are not deleted.

3.4 Add search results page Reverse link

In Amoy Lesson Net homepage Add an outward link, point to Baidu and Google search "training" results page.

3.5 human-made popular training keywords

In the name of the course name and demand, "open class", "training" and other words, "training" in the instructor introduced the "trainer", in the name of the training institutions "training institutions." Select about 100 pages to add these keywords, change IP to visit these pages every day, update the comments on these pages, and increase the search rankings for these pages. These pages ranked up, Amoy Lesson Network training keyword ranking went up.

Iv. label changes for H1-H3

The details of the open courses, details of the training courses, details of the trainer, details of the training bodies, details of the training materials, H1 labels for the training Article details page need to be adjusted to add the H1 label to the theme of the page. Take the details of a public course http://www.taoke.com/opencourse as an example:

1, this page is now H1 added to the navigation link in the "Strategic management", need to add H1 at the top of the page theme "Enterprise internal control and risk management"

2, training audiences, curriculum, curriculum benefits, trainers introduce these four keywords plus H2 label

3, the left of the relevant modules "This week popular related public classes", "This week's Hot related training class", "hot Related Materials this week", "hot related public class this week" and other related modules plus H3 tag Five, redundant code to remove

At the top of each detail page, there is a messy and seemingly meaningless code to see if it can be removed:

<input type= "hidden" name= "__viewstate"
With <script type= "Text/javascript" src= "/rainbow/design/desktoplayouts/layout_v3_8/checkheaderforms.js" "http://" Www.taoke.com/opencourse "# Rainbow value=" 3 "></script>

In addition, the top of each detail page is the page header code of the Amoy lesson Web. Are the same, can you put the same code in a separate place, and then the details page to call it to display, so that the details page can reduce a lot of code, can reduce the amount of code and page size, SEO is certainly good, Increase the speed of Web site access.

Vi. the content of the website is rich (incidental work)

VII. Legacy Issues

7.1 Legacy Issues

7.1.1 Classification List Page rectification

The site classification column is being rectified, these pages keyword and the description, temporarily does not make the modification, and so on the discussion passes after revises.

7.1.2 to increase search function in site

Increase in the Site keyword search function, which includes the station bulletin, the search for electronic magazines, this because of the external search optimization has no effect, temporarily do not do.

7.2 Other questions

As for the other SEO measures, as well as the optimization of the Training keyword rankings, we need to know more about the new progress and then feedback. The key now is to change these already discovered problems as early as possible.

I hope you cherish the fruits of my labor, reprint please attach my link! First of all, the source: www.taoke.com, the duplicate must investigate!