8 capabilities planned by the game owner

First, the logic thinking capability must be extremely powerful.

The word "Polar" is required and must be "extremely. Online Games focus on interactions between people, not on the design of checkpoints, but on one-way acceptance. I wrote a novel that you read from start to end. It was a standalone game. Legend has been operating for nine years. Why do you think this game is still running? Is the content updated all the time? No, it just keeps making some small adjustments. That's right, but the big game framework has never changed. Also, fantasy westward journey has been around for so many years. It focuses on a set of rules that can make people interact for a long time. For example, mahjong also focuses on a set of rules that can be used for one thousand years. This requires strong logic for planning. You have come up with a lot of good ideas. In the end, players will destroy you with just one trick, and your work will be wasted, because your design has logical vulnerabilities. Therefore, the logic thinking ability of the main planning is very strong.

Second, empty-hearted.

I didn't put this article in the second place before, and now I want to promote it to the second place. I found that there were a lot of people with strong capabilities. I didn't invest in it later. Why? Not empty. It is terrible to be honest. Currently, China's game design talents are not qualified to be crazy. Do you want to make something to beat the world of warcraft first? Have you talked about so many talents in many companies? Because you have been playing a game for ten years, you think the game should be designed like this. Aren't you a player? Crazy. I have seen so many people, there are more people than you. When talking to me, the most common situation is: he said, I want to make a game similar to the Three Kingdoms of hot blood. I asked, where do you think the success of the Three Kingdoms of hot blood is? He often answered my first two statements about the success of the Three Kingdoms, and often these two sentences contain a sentence about the market opportunity, to put it bluntly, half of the people rely on luck. In the third sentence, he started to say that there are actually many problems with his game design. This is not good, it is not good. I don't want to talk to him anymore. Such a person has no future. Why? Have you carefully analyzed the most important and detailed aspects of people's products? There is no mentality to analyze the successful products of the people. How can you accept all the successes of the people? If you can't say three words, you have already begun to analyze people's shortcomings, and you have begun to think about your own design. Such a person often fails. I have invested in a few of them, all of which are relatively modest, and the level is actually not bad. This kind of person will have a future and can keep going. You must note that it is not required for a person who is very full.

Third, EQ should be high.

EQ is the ability to understand others' psychology. Remember, this is very important. Many geeks in the game circle are very smart and enjoy playing games. Why does he like playing games? It is because you like to play games. If a person has low EQ, he will play games for himself, take himself as a player, and make a game for himself. This is often very dangerous. You asked him not to spend money in the game. Generally, such a person is not only spending money, but even making money in the game. He used plug-ins, find a variety of other ways of playing games with quick training. He is the one who makes money. Therefore, he is playing games for profitable players. Can you use such a person as the owner to make money? Therefore, do not give him such a chance to play games for himself. You want him to play games for those who actually play games.

Let's take Shi Yuzhu's brain platinum as an example. In fact, he does not like to watch the advertisement of brain platinum. No way. He prefers the target user group. He once tried to make a special high-end, special-taste advertisement, advertising fees go up, the sales curve does not follow up. When he gets it back, or the old lady, the sales curve will be put into the advertisement again. This is a trial. What's your solution? It is important that you make products for that user group and design the psychology of that user group. If you do not have this EQ, do not do it.

Of course, this EQ also contains an internal coordination capability. You have such an idea. How can we make technology and art understand? There are very few people who plan and know art at the same time. How do you tell the art in your mind, let it understand, and let it draw something that is the taste of your mind? You have to have EQ and know how to communicate with others. This is not computer programming. Compile a program a + B = C. Just calculate it. Art is not a computer program. The same is true for programs. Do you think you do not play games in this line? In addition, the logic thinking ability of the program is often strong, and he plays many games. You often tell him an idea that he doesn't even agree with him. He said that I think this thing should be so fun. What should I do? At this time, EQ is required to be able to smoothly communicate with him and make him your buddy. He thinks that this task cannot be done today and he will stay up late to do it for you, i'm sorry for not doing anything. EQ is your leader capability!

Fourth, there is a habit of thinking after thinking twice.

For example, if I am myself, I am short of this. I personally have a strong execution ability. I want to do something. I just rushed to start doing it, but when I used to program, there are often some small bugs that need to be called back. Why? Because the first thought was not fine enough, it was done when I went up to SC. This kind of person is often not far away. Two days ago, when my son went to go class, I went to listen with him. The go teacher said: I have taught so many students so many years that I have never had any prospects for playing chess fast, playing chess is slow to cultivate the future. Why? Because he knows that if he wants to make it clear, I hope that the main planning you find has such a habit of thinking. It is not intended to become a habit. So I like people who play well. Think about it. The most annoying thing to play a game is repentance. The level of playing a game is reflected in the fact that you can take a few further steps. Therefore, you can finally think carefully at the end of the game, in addition, you can quickly think about all possibilities, because people cannot wait for you to play the game three days or three nights. This kind of thinking requires you to form a habit, and it will be faster after you form the habit. It is good for your development. You can't say it every time before making a decision: You wait, three days later. People who have played games know that every day's decisions are just like nothing. If every decision is made overnight, the game will have to be played for ten years. Therefore, you need a person with such habits.

Fifth, people who can quickly grasp the key points.

I was at Sohu and invited Wang to the team. One of the reasons was that he liked reading Mao Xuan very much, and Zhang Chaoyang liked reading Mao Xuan very much. It happened that Shi Yuzhu liked reading, I have summarized it. I don't know, right? You can discuss it. During the liberation war, the information was not developed, and there were very few fixed telephones, not to mention mobile phones. Sometimes the signals often had to be silent, and the investigators who sent them often did not sacrifice them, it's just getting caught. Is it false intelligence? In all kinds of situations, when the intelligence is incomplete, You need to deploy a large battle, can you have the sence, know how to fight this battle, where the enemy will go, where should I block him? So sometimes you think this is a gamble, but it is not actually, this is a feeling. You have the ability to quickly grasp the key points of things and outline things. This kind of person is hard to find, but this kind of sence
People often have a high probability of success. They can make correct judgments without looking at so many research reports. I found that I am not a person with such sence, so I am not doing this. When I used to bring a project, this problem often occurs: The following people came to me to ask, you are the project owner, and we have several disputes, in the end, this is the design or design. It is a matter of detail and cannot be decided. My idea is generally only: Do you research the game like this? Is this a game? Let's take a look at a few more games and summarize the data. If most games are like this, we will. This is my original practice. Most people may think it is the same practice, but it has a drawback that it may take 10 years for your game, and even if you do research fast, however, there are still some problems in research. The person you send the survey to has come to a conclusion in his mind. He thinks this should be the case. The result of the survey must be like this, this is called "proof-of-thinking", and most surveys have problems with proof-of-thinking. The small soldiers you sent to investigate determine the success or failure of your game. Even if you did research on your own, there may also be a trap of proof-of-thinking, so you might as well have sence, just say: this is the case for this game. This is a bit difficult, but sence is easier for people to succeed.

Sixth, Team organizational skills.

This will not be repeated too much. If all the people in the team are not pleasing to the eye, such people will not be able to master the planning. If we can get together with everyone, we will all be friends and brothers, and the project development will be much smoother. This is not easy, but I will talk about it later. I can find a way to find such people.

7. master the basic skills of game development.

These basic knowledge about art processes, programming techniques, technology, video card requirements, network transmission speeds, and so on will not succeed if they are completely absent. I have rejected many projects, but I am not familiar with them. This is equivalent to a person who wants to be a cook. from small to large, he thinks that he can cook food in the kitchen. You really have to practice in the kitchen. You have to know what the kitchen tool is like and what it is called frying.

Eighth, enthusiastic about game entrepreneurship.

I put this at the end. I'm sure I can't do it without enthusiasm, but why am I at the end, because I seldom see enthusiasm. Basically, this line of work is enthusiastic and can be cultivated without enthusiasm. However, you cannot do anything without enthusiasm. If you force him to do this, you must do it. Very few can do it.

Q: You mentioned the eight main plans just now. I think the main plan should also be included in the article "marketing", because most of the time the main plan is studying users' habits, however, he did not study users' consumption habits. Shi said that there are more users on the journey than legends, but why is his profit not so high? Later, I studied legend and journey. I found that the legend ARPU is 100 times the journey, but the consumption level of the journey players is particularly good, such as what to spend for 5 yuan, I think the primary plan should have a little knowledge about what it costs for 10 yuan.

A: I think we are not talking about the conflict. I am talking about understanding the user psychology. You cannot simply understand the psychology that users think is fun and not fun, more importantly, you need to understand why users are paying for your game. The core research of main planning is how to make users more willing to pay for your game. The legendary ARPU value is many times higher than ours. We are also studying why he can make users pay so much money and there are not many people who can thoroughly study this issue, but they must be studied, I agree very much.

Share: Just now, Mr. Xu mentioned the eight plans. I cut down the last two days. I think each of us has done the first six and can do everything, not necessarily games. I may also be older and almost 40 years old. I have been watching people for a lot of time. Maybe we have not been friends for a long time, but we can have a basic judgment on people in the shortest time. In fact, no matter what we do, we need to look at people. I just mentioned why the team needs to prepare so many things that I am repairing vulnerabilities. One thing Mr. Xu mentioned just now is to quickly grasp the key points. I will talk about my own opinions. I think people who really make things are good at making mistakes. You can find out your vulnerability and add it to it. There is a feature in this circle. Whether it is program or planning, everyone feels that they are very good. It is a bit elegant, and many people feel it is difficult to communicate with each other. I don't know what the boss thinks about this. When I talk to my team, I will wait for him to get angry and talk about it again. To sum up, as long as you have done what Xu said, everything will succeed.

Xu: what you are talking about is the fourth article. You must think twice before trying to get everything done. The second one is an imaginary thing. Why is this sorting? 7 or 8 can be solved. There is no shortage of 8th entries. The first six items are needed to start a business in many industries. So it's hard and difficult. What's hard is that it's really hard for all six items to be done. It's not hard that many people in all six items are not in the game circle in other industries. I am very happy with the current situation of webgame, because many people who are not in the game circle have started to enter the game circle. I just created a primary innovation two days ago, learning medicine. This greatly enriches the gaming industry. It's okay for you to catch people from several schools in your sophomore year. The team's organizational skills just mentioned. Which class does not have a shift leader? Which shift leader is specified by the teacher? Few college teachers have appointed it, right? All of them are selected by the students themselves. They voluntarily want to ask him to be the shift leader. This kind of person's organizational ability, EQ, personal charm, is often very strong, he is willing to follow him when he stands there, which class in the university does not have? Don't let these people run away and take them into our industry. our chances of success will be much higher. I personally think this is the most ideal move, so I will talk about it specifically. In addition, as I mentioned earlier, after finding a person, all the conditions are consistent. The probability of success is much higher, and the probability of failure is much lower. If you start a business again, do not start a business too early, I think this is the best solution to many problems. In addition, once you start a business, you need to get enough resources, which is enough for you to make two or three mistakes. You can see that Wang Feng has started his own business. The first payment of 20 million US dollars has been settled, and the seventh payment can be made even if six games are defeated. Is it more stable to start a business? How can you ensure that you are a fairy? Did you make a mistake in your first project? How hard it is to build a project. Our giant culture now has a saying "Don't abandon, don't give up". As long as I identify you as a person, there will be setbacks in the project, and I will continue to invest resources for you. Who is God? Do not make mistakes? You have to find enough resources for your failure. What if the company is not yours? What if you only have 20-30% shares? Finally, it can become hundreds of millions of dollars. This is far more effective than 100% of shareholders.

The above are some of the methods I have listed to solve the failure. You can also share your own opinions. Don't look at moves. For example, what should I do if this art is connected to that program? We should not put our eyes on specific events. This may be caused by a large strategic direction problem. A large idea may cause a small conflict, therefore, I am not very inclined to provide specific methods for such actions. I also have this kind of tactics, but the big problem has been solved, the money is enough, and I am going to practice on the battlefield, and the candidates are right. All these problems can be solved.

Q: Do we need to talk to people who don't play games? why don't they play this game?

Xu: No. On the contrary, you should ask why a very high person plays. Instead of looking at where it is, we should look at it from another angle.