9 search engine optimization (SEO) Best practices

1. website structure

For search engine optimization, website structure is one of the most important factors. The website structure is all about how your webpage is linked together. Based on the search engine crawler settings, you can determine the value of your website. File hierarchies and site maps play a crucial role in obtaining the highest rank or not.

If you want users to search for your keywords, you can find them. Your Website requires a logical layout, making it easy to crawl faster. Remember that if robots are happy, everyone will be happy.

2. Easy Navigation

For web designers interested in search engine optimization, navigation must be the top priority. For navigation, the shortest is better. With a simple architecture, users can access several links on any web page as much as possible. This also refers to the website architecture. When talking about navigation, don't try to re-invent the wheel. Make it simple, make it short-circuited (eight options or less), and make it available.

3. Meta description

Even if you are not familiar with this term, you must know what it is. Meta Description provides a small clip of what your webpage is about. Each page of your website has a meta description. The description is 160 characters or less. Meta description is a great opportunity to attract visitors to click on your link. This is also a way to get a keyword that notices you, because Google scans and highlights in your meta describe the keywords you search.

4. Content

Search engines like more articles. Of course, it is best to be original. If you have a blog (I strongly recommend), it is important to take into account the craft that will bring value to your website content time. If you are not a writer or designer, you can find someone to help you.

5. Image Optimization

If you don't take the time to name your images, you lose valuable search engine optimization. Think about how great it would be to rename what follows the same image-for example, smithers-web-design-mock-up.jpg. Not only do you clearly explain what images are displayed, but you also maximize your keywords.

6. url Optimization

When it comes to connectors, make sure that you optimize your web site and compound name keywords. For example, if your blog post is about white hat SEO, your website should be www.yoursite.com/white-hat-seo. Remember your target keyword and use it in the title of your blog article, as well as the URL of your blog article. This is another way to optimize your website.

7. absolute path of the internal link

This technique is simple but useful. There are two types of connections:

• Absolute path: for example, <a href = "www.yoursite.com">
• Relative Path: for example, <a href = "/home.html">

If you are using a relative path, we recommend that you change it to an absolute path because it can reduce the server response time.

8. Website speed

Research shows that if the website is loaded for more than 3 seconds, 40% of visitors will give up. Therefore, even if your website adopts a cool design, if almost half of new visitors look at it, what is the purpose?

Slow speed may also have a negative impact on search engine optimization. Since 2010, Google has clearly acknowledged that loading speed is one of the ways they decide your webpage ranking. Although we are not a search engine robot, it is very important to know that it has a logical back-end for website structure optimization.

9. Rich clips

Similar to the meta description, multiple fragments are displayed on the search results page. When you search for "Samsung Top Load balancer," you will notice that some websites provide ratings, visits, and prices. This information is provided to the search engine, which increases your search traffic because it is more important. In addition to these clips, an exciting option includes product images or videos as part of marketing on the search engine result page. You can use visual marketing by adjusting your meta description with rich clips.

9 search engine optimization (SEO) Best practices