9flash: Commercialization of personal web sites

Personal website

2005 spring came earlier than in previous years, the Grand acquisition of Sina Stock, Tencent acquisition of Broad Foxmail Herald a new round of network development opportunities have arrived. At the end of February, dwelling in Shanghai small hutong 9flash webmaster Yang Tao got a Japanese Chinese enterprises millions of yuan investment.

In the second half of 1999, Nasdaq sneezed, and China's personal website was falling to countless numbers. Carboy's full online manual, the Rabbit Fisherman's Wharf, the town of the prodigal son of the Echo information, has become the Ashes grade network insect Occasional Memorial memorial; Huajun's Software Park, the Golden Bookstore, was amnesty incorporation; Hot boy, flying birds of fission, Gao Chunhui in Jinshan outstanding one into a, let personal webmaster feel chilly. How could a shrimp be so young? Now, in the cold winter to survive the webmaster ushered in their own spring. Hao123, it writing community, Huajun Software Park, Gao Chunhui's "mobile Home" (www.imobile.com.cn), blog China, 9flash and so on. Or get an investment, or start to scale profitably, or start expanding the business. These models, for those who are still struggling to earn the flow, ranking of the webmaster to provide the impetus to move forward. Some time ago a well-known website ranking organization Alexa Clean up the database, caused the webmaster not small panic, have friends testimonials: Now the Alexa is like the Nasdaq, became a personal website vane.

From Hao123 's alternative success.

August 31, 2004, known as China's first personal website Hao123 sold to Baidu. It is said that Baidu invested 50 million yuan, plus some Baidu equity. And after the acquisition, Baidu will Hao123 resources for integration, in addition to retaining the technical development team, HAO123 Management will be in the acquisition after the withdrawal of the package. Hao123 also called the home of the site, since the establishment of the 1999, has become a large number of primary Internet users looking for information on the portal site, a group of users unfamiliar with Chinese web site has a considerable dependence on it. Very early, Baidu for hao123.com to provide server and broadband support, hao123.com help Baidu publicity. According to Alexa.com's ranking statistics, hao123.com flows around the world ranked 25. began to have 265.com personally to Guangdong and Hao123 talk about acquisitions, IDG also to Guangdong to hao123 Webmaster said investment. Baidu is aware of the crisis, if not, tens of millions of yuan may be replaced by dollar bills. So I took a bite and bought it.

Hao123 seems to be just plain, simple HTML pages, something that many peers find incredible. And Alibaba CEO Ma Yun said several years ago: "Alibaba can develop so well, mainly their CEO does not understand technology." "Hao123 is such a" Magic Boy ", do not have to spend much energy to update, even if a few months nothing to tube it, it can also every month to its webmaster to bring about 1 million of the income. So hao123.com is the "cash flow" of the stationmaster. He sold Hao123.com to sell his "cash flow" and retire young. Baidu gave the price, but is 5 times times the annual profit count. is a reasonable price. Hao123 's income is very small compared to sites that are similar to its traffic. It is now sold to Baidu, for its owner, he also completed the historical mission.

There are two ways to summarize the success of Hao123: One is first, the other is simple and clear. 9flash creation No Flash Empire was established early, content did not flash the content of the Empire much more, but its traffic is already more than the Semitic empire a big cut. The reason is that it is simple and clear.

9flash transformation of the Shed

Yang Tao is 22 years old. June 2002 A 9flash, a short time, did not spend a penny on the flow of traffic to get more than 1000. This is a college in Anhui province "Geological Survey" professional expelled students, from their favorite music animation (Flash MTV) to start, accidentally made the largest number of domestic visitors to the Flash station. In 2003, 9flash ranked among the top international domain names more than the Flash-guest empire, exceeding the Flash bar, surpassing the flash-away world. After the introduction of investment, 9FLASH changed a lot. Added a new flash forum, Flash video, 9flash SMS, 9flash MMS, 9flash games and other columns. Site just start positioning small, specialized, easy to start, and other development of a certain scale, such as around the same theme to add other content. Because this time, attracts the net friend view already is not the question, can only increase the content to attract more passenger flow, to better carry on the commercialization.

However, transformation is a double-edged sword. A slight slip can also shine into the original customer's loss and the disappearance of the website personality. For 9flash, 2005 is a very important year.

How should the personal website represented by 9flash take advantage of the present opportunity to make its operation a new level?

I. Strengthening of management

In the process of transforming the network enterprise from entrepreneurial period to development period, it is an important infrastructure to strengthen and perfect the internal management mechanism of the website in a timely manner. is to ensure that the network enterprise outward expansion, business follow-up of the internal strength. However, a considerable number of sites did not handle the site's expansion and management follow-up relationship. In the site's many management links left a "black hole." At present, in the network enterprise, expenditure unplanned, advertising casual, Office of the Wind Day. This weakening of management not only manifests in the shortage of managerial talents, but also shows the unreasonable structure of talents and unreasonable allocation of resources. Quite a lot of websites, operators empty. This Talent resource allocation "a short, a long", and did not get effective, timely adjustment and improvement, will inevitably form the management of the "black hole", it is difficult to complete the enterprise reengineering and absorbing capital, open up the multiple tasks of the market.

Second, hard skills and cooperation win

From the successful experience of Flash brand, such as GUI, Showgood, and small Works series, 9flash will strengthen its own theme animation, original quantity and depth, which is the key of 9flash to further enhance social influence. Recruit Mo set up a flash production team is imperative.

On the other hand: the establishment of the site as the core of the upstream and downstream business model has also been hot, but because of its clear retention of the axe in the integration, patchwork of disharmony, the industrial chain of people, their own "core competencies." The result is: One person a number, each blow each tune. The scale operation cannot produce the scale effect. The author thinks that the scale effect is a group effect, which is the dispersed accumulation effect and the progressive increment effect. The formation of group size effect, is that every member of a scale, must paddle, all must towing, must have its own economic fulcrum, must have its own Bo hit the potential and power of storms. 9flash can develop its own flash MTV portal on the basis of the upstream and downstream audio and video companies and even flash authors to establish a good partnership. will be the key to achieving a win, the new team to take over the 9Flash with the Beijing Century Flying Music Co., Ltd. on its company signed the song of the singer's Flash copyright issue agreement. 9flash.com will only have the flash copyright of its songs. We can see 9flash's attempt to achieve the scale effect.

Third, the value-added effect of developing advertising

Online advertising has become the site of the hope of making money, the profit of the code. But the advertisement this bowl porridge, can only satisfy the hunger, cannot satisfy. The network economics tells us, the network marketing and the traditional marketing one important difference lies in the traditional marketing, takes the advertisement as the fulcrum, but the network marketing, takes the service as the fulcrum. The idea of putting the site's profit-making treasure entirely on the ads is a mismatch in business learning. However, the value-added of advertising benefits, it is still possible. This possibility is due to the high value of the network technology, for the network advertising to obtain greater benefits of space, providing opportunities and possibilities. This possibility becomes the key to the reality, lies in the technical innovation and the management idea innovation. To 9flash as the representative of the personal website, in the beginning of the transformation should be comprehensive consideration of the negative impact of advertising, must not kill the goose, indiscriminate placement of ads will only cause the loss of user groups.

Iv. tapping the income-generating potential of personal homepage

9flash SMS, 9flash MMS, 9flash games and other columns of the introduction shows that the new management team will look at a more colorful value-added services. How to use their own user resources, for mobile phone users, 3G users to provide animation resources. will be the new profit growth point. This is of universal significance for personal websites. With the leading ICP Animation channel, telecom operators, game operators to carry out the relevant animation download channel production. is also a promising direction of development.

In short, the personal site in the commercialization of the transformation process, is the opportunity and risk. A new company that is good at grasping the market opportunity will often stand out in the future competition and become the leader of the new industry. 9flash has achieved a phased success, which is only one small step in the Long March.