A blessing in disguise how to know the non-blessing Baidu Big earthquake down the right website caused by thinking

Starting from June 22, "Baidu Earthquake", although Baidu said that "this upgrade will only affect the 5% of the search traffic", can be reduced to every site, it is really a heavy loss. But it must be pointed out that the loss is already inevitable, and now be down right should pay attention to, how to use this as an opportunity to adjust the site operation strategy, so that their own by K, the right to drop the site to see the light. Ancient words are good: "Mend, not late"!

The following we combine Baidu web search anti-Spam team "for the low quality site measures have been in effect," an example of the anatomy of a "622" Baidu earthquake was down the right site, to see why it was down the right, the main problem where, how to improve. Of course, due to the well-known reasons, I can only tell you that this is a domain history has more than 3 years of regional industry portal.

　　

From June 22 until now, the site's Baidu weight is always 0

According to the maintenance of the website Seoer Introduction, June 22, the site suddenly appeared a number of K-home even by the K-Station friendship link, while the amount of Baidu is suddenly high and low, a day dozens of change, keyword ranking dropped sharply, site: URL query and domain: Web site Search, home page are not in the first place. At that time, although very anxious, but they are mainly stable, in addition to delete those K-home even by K-station friendship links, or the normal addition of site information, construction outside the chain, observation, and did not do anything special treatment.

But by June 25 (Monday), the situation is still not any better, the website Baidu weight into 0, so maintain this site seoer through QQ contact me, I hope I can help to see.

This seoer told me that this website domain name has more than 3 years history, last April, this year March once two times revision, this year March revision, the Baidu website collects the quantity and the website keyword ranking drops very big, but after a period of time, also did back some, before June 22, the Baidu collected quantity reached 4,830, Baidu weight of 2, he thought has weathered the revision of the concussion period.

I looked at the website, found that there are two problems: the first is the content of replication, false original ingredients are too high, especially when the user uploaded something, is directly from other high weight sites copied over, even in the content of the site, I found that there is a user upload pictures with other web site watermark. 、

"The content is in trying to do the original, or add changes to the composition, but there is no way, the news is the thing is objective," the Seoer answered my query, "but has been ignoring the similarity of what users upload, only focus on their own uploaded news content of the original".

But looked at the site to know, even if the site upload information original content of this site is not done, the most is false original, but also belong to the lower quality of the false original.

The second is the quality of the chain, according to the Seoer, last September site Baidu domain: URL query less than 8000, to now Baidu domain: URL query reached 14000. But I found that the quality of the chain is too few, Baidu home chain only a few, the vast majority of the chain is Baidu "search Engine Optimization Guide 2.0" in particular named "BBS, BSP and classified information" outside the chain. In addition to friendship links, outside the chain relevance is very low, can produce users click the effective chain too little, and the site outside the chain construction process, and not the site SEO outside the chain of construction and website promotion organically combined.

After, I will this site down the right situation told another do SEO friend 13, please him to see, to talk about views.

After several days of observation, 13 think, the main problem is: first in the site optimization strategy, this site has two obvious vulnerabilities: first, the site ranked good keywords are too focused on the home page, so easy to optimize the excessive, and the user experience is not good; the second to first health site traffic by the search engine traffic, Loyal user flow and other network to promote the flow of traffic, search engine traffic is not stable, the proportion of Web site traffic should be as far as possible control within 50%.

But this site is completely "one leg walk", only do SEO, and did not really find other effective network marketing methods as auxiliary, completely put their own site of life and death on the search engine, the risk is very large.

13, although the weight of the home page is higher, as long as the key words to write home page title tag, easier to do up, but from the user's use, more site home page is only a guide page, only the internal pages may be concerned about the user's concerns to give adequate answers. Therefore, only more inside page keyword to do, after the formation of a keyword "inverted pyramid structure" distribution, such a keyword optimization user experience is good, home site weight may be really effectively upgraded, and can effectively avoid the site home page over optimization, the situation of the search engine punishment appears.

Then 13 said, indeed, SEO is now the most effective means of network promotion, and in the search engine optimization work, because Baidu is absolutely strong, a lot of site keyword optimization is only for Baidu, other search engines are regarded as "cow neck hanging on the skin", you are not much, not many of you, There is no other auxiliary network marketing means to supplement, there is no awareness of marketing risk, and to find a way to deal with, then Baidu a bit of trouble, you will only cry.

Second, it can be seen that this site is to do the industry portal, but it is "everywhere is the focus, is equal to no focus", a Web site all involved in the industry, but do nothing deep, can not find a breakthrough, this is the crux of the problem.

13 says, each website operator must first consider several questions is, this website's profit point exactly where, the profit pattern is what, the profit model is feasible, if does not have how to improve. But to be sure, this website these questions do not ask seoer, may even the website Mister and the website planning also cannot say a Kaniko to come, that is to say, the website has done for more than 3 years, even the latent core user of own website is not clear where, let alone the establishment of the website user growth system. Do SEO, is the most terrible--than by Baidu down right, K home, K station terrible 10,000 times times.

By this he said, I also realized that the reason why this site has always been unable to find the original way, the reason is also out here, with the words of Kunming, is "can chew", what all want to do, but nothing to do well, nothing can go deep, to find a unique content of the site (core competitiveness), Only daily tired of the false original, the whole "content is just meaningless interspersed keyword", such optimization even if not be Baidu down right, the effect will not be good.

　　

Although the site was Baidu down the right, but Baidu included the site information is still very timely

This view also gets a few days to support the Web site monitoring data, basically this site this two days to upload what things are still Baidu seconds, and the highest amount of Baidu was also raised to about 6400 (ups and downs), but so far, Baidu is still the weight of zero, Baidu traffic is very few-this data is ultimately just " Looks very beautiful "The water flowers, mirror in the moon."

This is the right to drop the site to tell us again, Web site SEO is not the whole site operation, it is only a website marketing promotion of an effective means--url promotion. And, all the essence of website promotion means is content promotion, only for their own potential core users, targeted organization "can reflect the core value of their own website" content, can really attract potential users, such promotion (including SEO) means is really effective promotion.

　　

Blessing in disguise, how to know is not blessed (network picture)

Yes, for Seoer and stationmaster, being Baidu is not a good thing, but it is not necessarily bad, as the saying goes, "crisis crisis, the danger of organic", "Huainan son ·" said: "A blessing in disguise, how to know not blessing", as long as we really reflect on this once by Baidu down right incident, and according to Baidu The measures for the low quality site has been in force and Baidu "Search Engine Optimization Guide 2.0", to redefine our standing direction, continuous efforts, then such a small setback, in turn, is the beginning of our success, we can turn the bad into a good thing.

"Moscow does not believe in tears," Baidu will not believe in tears, in the face of setbacks, webmaster, seoer to lift your head, with our determination, courage, wisdom and creativity to prove that only we do not give up, any setbacks can not beat us, Baidu can not (thank 13 of the generous enlighten, this article by "SEO Yunnan" Original starting, copyright, Wenzing, reproduced please use the link form to indicate the origin of the article http://www.gouyn12.com/seogw/307.html).

Starting from June 22, "Baidu Earthquake", although Baidu said that "this upgrade will only affect the 5% of the search traffic", can be reduced to every site, it is really a heavy loss. But it must be pointed out that the loss is already inevitable, and now be down right should pay attention to, how to use this as an opportunity to adjust the site operation strategy, so that their own by K, the right to drop the site to see the light. Ancient words are good: "Mend, not late"! The following we combine Baidu web search anti-Spam team "for the low quality site measures have been in effect," an example of the anatomy of a "622" Baidu earthquake was down the right site, to see why it was down the right, the main problem where, how to improve. Of course, due to the well-known reasons, I can only tell you that this is a domain history has more than 3 years of regional industry portal.

　　

From June 22 until now, the site's Baidu weight is always 0

According to the maintenance of the website Seoer Introduction, June 22, the site suddenly appeared a number of K-home even by the K-Station friendship link, while the amount of Baidu is suddenly high and low, a day dozens of change, keyword ranking dropped sharply, site: URL query and domain: Web site Search, home page are not in the first place. At that time, although very anxious, but they are mainly stable, in addition to delete those K-home even by K-station friendship links, or the normal addition of site information, construction outside the chain, observation, and did not do anything special treatment.

But by June 25 (Monday), the situation is still not any better, the website Baidu weight into 0, so maintain this site seoer through QQ contact me, I hope I can help to see. This seoer told me that this website domain name has more than 3 years history, last April, this year March once two times revision, this year March revision, the Baidu website collects the quantity and the website keyword ranking drops very big, but after a period of time, also did back some, before June 22, the Baidu collected quantity reached 4,830, Baidu weight of 2, he thought has weathered the revision of the concussion period.

I looked at the website, found that there are two problems: the first is the content of replication, false original ingredients are too high, especially when the user uploaded something, is directly from other high weight sites copied over, even in the content of the site, I found that there is a user upload pictures with other web site watermark. "The content is in trying to do the original, or add changes to the composition, but there is no way, the news is the thing is objective," the Seoer answered my query, "but has been ignoring the similarity of what users upload, only focus on their own uploaded news content of the original". But looked at the site to know, even if the site upload information original content of this site is not done, the most is false original, but also belong to the lower quality of the false original.

The second is the quality of the chain, according to the Seoer, last September site Baidu domain: URL query less than 8000, to now Baidu domain: URL query reached 14000. But I found that the quality of the chain is too few, Baidu home chain only a few, the vast majority of the chain is Baidu "search Engine Optimization Guide 2.0" in particular named "BBS, BSP and classified information" outside the chain. In addition to friendship links, outside the chain relevance is very low, can produce users click the effective chain too little, and the site outside the chain construction process, and not the site SEO outside the chain of construction and website promotion organically combined. After, I will this site down the right situation told another do SEO friend 13, please him to see, to talk about views.

After several days of observation, 13 think, the main problem is: first in the site optimization strategy, this site has two obvious vulnerabilities: first, the site ranked good keywords are too focused on the home page, so easy to optimize the excessive, and the user experience is not good; the second to first health site traffic by the search engine traffic, Loyal user flow and other network to promote the flow of traffic, search engine traffic is not stable, the proportion of Web site traffic should be as far as possible control within 50%.

But this site is completely "one leg walk", only do SEO, and did not really find other effective network marketing methods as auxiliary, completely put their own site of life and death on the search engine, the risk is very large. 13, although the weight of the home page is higher, as long as the key words to write home page title tag, easier to do up, but from the user's use, more site home page is only a guide page, only the internal pages may be concerned about the user's concerns to give adequate answers. Therefore, only more inside page keyword to do, after the formation of a keyword "inverted pyramid structure" distribution, such a keyword optimization user experience is good, home site weight may be really effectively upgraded, and can effectively avoid the site home page over optimization, the situation of the search engine punishment appears.

Then 13 said, indeed, SEO is now the most effective means of network promotion, and in the search engine optimization work, because Baidu is absolutely strong, a lot of site keyword optimization is only for Baidu, other search engines are regarded as "cow neck hanging on the skin", you are not much, not many of you, There is no other auxiliary network marketing means to supplement, there is no awareness of marketing risk, and to find a way to deal with, then Baidu a bit of trouble, you will only cry.

Second, it can be seen that this site is to do the industry portal, but it is "everywhere is the focus, is equal to no focus", a Web site all involved in the industry, but do nothing deep, can not find a breakthrough, this is the crux of the problem.

13 says, each website operator must first consider several questions is, this website's profit point exactly where, the profit pattern is what, the profit model is feasible, if does not have how to improve. But to be sure, this website these questions do not ask seoer, may even the website Mister and the website planning also cannot say a Kaniko to come, that is to say, the website has done for more than 3 years, even the latent core user of own website is not clear where, let alone the establishment of the website user growth system. Do SEO, is the most terrible--than by Baidu down right, K home, K station terrible 10,000 times times.

By this he said, I also realized that the reason why this site has always been unable to find the original way, the reason is also out here, with the words of Kunming, is "can chew", what all want to do, but nothing to do well, nothing can go deep, to find a unique content of the site (core competitiveness), Only daily tired of the false original, the whole "content is just meaningless interspersed keyword", such optimization even if not be Baidu down right, the effect will not be good.

　　

Although the site was Baidu down the right, but Baidu included the site information is still very timely

This view also gets a few days to support the Web site monitoring data, basically this site this two days to upload what things are still Baidu seconds, and the highest amount of Baidu was also raised to about 6400 (ups and downs), but so far, Baidu is still the weight of zero, Baidu traffic is very few-this data is ultimately just " Looks very beautiful "The water flowers, mirror in the moon."

This is the right to drop the site to tell us again, Web site SEO is not the whole site operation, it is only a website marketing promotion of an effective means--url promotion. And, all the essence of website promotion means is content promotion, only for their own potential core users, targeted organization "can reflect the core value of their own website" content, can really attract potential users, such promotion (including SEO) means is really effective promotion.

　　

Blessing in disguise, how to know is not blessed (network picture)

Yes, for Seoer and stationmaster, being Baidu is not a good thing, but it is not necessarily bad, as the saying goes, "crisis crisis, the danger of organic", "Huainan son ·" said: "A blessing in disguise, how to know not blessing", as long as we really reflect on this once by Baidu down right incident, and according to Baidu The measures for the low quality site has been in force and Baidu "Search Engine Optimization Guide 2.0", to redefine our standing direction, continuous efforts, then such a small setback, in turn, is the beginning of our success, we can turn the bad into a good thing.

"Moscow does not believe in tears," Baidu will not believe in tears, in the face of setbacks, webmaster, seoer to lift your head, with our determination, courage, wisdom and creativity to prove that only we do not give up, any setbacks can not beat us, Baidu can not (thank 13 of the generous enlighten, this article by "SEO Yunnan" Original starting, copyright, Wenzing, reproduced please use the link form to indicate the origin of the article http://www.gouyn12.com/seogw/307.html).