If you want to have a good restaurant experience, including waiting for interaction with staff, then Ichiran ramen may not be the place you want to go. This popular Japanese chain allows only one person to dine, and it takes extreme measures to avoid communication between people and to make it easy to enjoy a quiet meal.
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Manabu Yoshitomi, the founder of Ichiran Ramen, was a high school student when he thought of the concept. Once, he saw his female friends cover their mouths while eating ramen noodles. After asking why, Yoshitomi found that they did not want to be stared at by other people to eat ramen noodles, which is the biggest obstacle to their walk into the ramen museum. This information inspires the young man to open a dolphin bone ramen pavilion that offers the most personal privacy, where guests can avoid communication between people and provide almost 0 interactive environments to ensure privacy.
When entering the traditional Japanese noodle shop, customers often encounter a large crowd of hungry diners huddled on a table, when they can hear the noise of the bowls and the sounds of people sucking noodles. This kind of atmosphere is very comfortable, especially when you are not used to it. Yoshitomi that this makes it impossible for people to focus on the delicious ramen. And in Ichiran ramen you can't see too much of this scene. When you enter the Ichiran Ramen Museum in Japan and Hong Kong, you are greeted with a ticket machine rather than a waiter. You can buy the ramen and the cubicles you want on the machine, and then you will get a ticket, so you can go to your seat.
Ichiran Ramen does not use open spaces, but separates the seats with wooden planks. Here, diners have their own space, eating again unbearable, also please rest assured. Left and right on both sides of the partition block the peep of others, you can not see other people's face, perhaps in the side of the small lattice, just before you like an angel's beauty is a lion big mouth to work hard also probably. So it's not a restaurant for dating, no doubt about it.
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After you reach your compartment, you can select a variety of ramen ingredients on a sheet of paper, including sauces, soups, soft and hard noodles, onion and garlic, and so on, all you need to do is press the call button and the waiter will pick up the order. The way the waiter orders is also very special, you press the button, there is a loose leaf window opened in front of you, and then a pair of human hands will take your custom card. After a few minutes, the loose-leaf window will open again, and the same hands will put a bowl of ramen in front of you. Therefore, all interpersonal interactions are confined to these hands. From a la carte cashier to a seat, the whole process is self-fulfilling. On the one hand, it can save the social energy for the customers, and on the other hand, it reduces the manpower cost and improves the operation efficiency of the restaurant. After eating, you can put the bowl in front of the rectangular box, another copy, or simply leave, without waiting for the waiter, even need not say goodbye.
At present, there are more than 60 stores in the world, including more than 50 in Japan, the rest in Hong Kong and the United States, recently opened a Bushwick in New York City, the United States, all stores 24 hours do not close. Initially, Ichiran Ramen was targeted at workers who worked late into the night and nocturnal night owls. But after the formation of their own brand, more and more people come to visit, Ichiran Ramen has become one of the attractions of foreign tourists.
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Ichiran also creates its own IP. In addition to ramen noodles, one orchid also designed a lot of interesting derivatives, T-shirts, toy cars, sauce bags, tea drinks and so on. The delicacy of the Japanese is different from that of the bold, European and American countries, and it permeates the daily life without any sound. (new discoveries of science and Technology, Constantine/Wen)
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How the Japanese protect their food and privacy from a bowl of ramen noodles