A brief analysis of what we can do to increase the trust of search engines

For a website, if you gain the trust of the search engine, then your optimization can achieve a multiplier effect. This is beyond doubt, we can see this rule from some new stations just online, for the new station often have to go through a painful period, the search engine for the new station has a check period, in this period of time, the webmaster to do is to make their site in the eyes of the search engine more authority. Of course, the old station, although the search engine will be more trust you, but you can not relax, if you do not pay attention to authority above, search engine is very easy to abandon you. Then the author will be in this article on how to increase the trust of search engines how to share some of their own experience.

　　One: By improving the structure of the website

What is the relationship between the structure of the website and the authority of the website? In fact, the principle is very simple, an unreasonable site structure the most direct impact will not only affect the user's friendly experience, but also make search engine spiders can not find the north, resulting in not very good crawling Web pages. The structure of the website can be simply divided into physical structure and logical structure. For the logistics structure, we can be divided into flat structure and tree-shaped structure. The main aspect of these two structures is your site directory. We might have a better understanding of the logical structure, in fact, the logical structure refers to what we call the site's internal chain, these two main structures if reasonable configuration, not only can make your visitors more clear access to your site, you can also make search engine spiders more easily crawl your Web pages.

　　Second: Provide a stable host

An unstable server caused by the slow speed of the site, often downtime, these problems are not only our webmaster do not want to see, for users and search engines are also very disgusted. Users and search engine spiders will leave your site because of the speed at which your site is loaded or Zooey inaccessible. Therefore, the choice of the site host, the author's suggestion is that we can covet cheap, buy some without quality assurance of the host to do the station. If you choose an unstable host not only will you not be able to develop your optimization strategy, the most direct impact is that the search engine can lose patience with you, the end result will be reduced, and may even be punished.

　　Third: Often clear the dead chain of the site

The impact of dead links on the site I can make an analogy, if we compare the structure of our site to a large spider web, then the dead link is some break the way of the breakpoint, when the search engine spider to crawl your site, if found are some no way forward dead link, dead end. What do search engines think of your site? So when we cloth our site, we have to often check the dead link on our site, there are many such tools can help us check out these links, check to even after the deletion will not be on your site as an unnecessary impact.

　　Four: To improve the user's friendly experience for the guidelines to optimize the site

What is the goal of the search engine? is to provide users with more valuable content, the purpose is to better improve the user's friendly experience. As a webmaster we also have to constantly stand on the user's point of view to modify the site to provide a more friendly experience. For example, the author of the site at the beginning of the station did not take into account the development of social networks today, in understanding users to use the Share button can be more convenient to share their content, the author on the modification of the site content, add a few mainstream social network share button, improve the user's friendly experience.

The above is the author about how to improve your site in the eyes of the search engine of the authority of several aspects we need to pay attention to. There are, of course, many other details that need our attention. We cannot ignore these details in order to make our site successful. This article by Rongcheng information Port Http://www.airongcheng.com, Shandong Rongcheng Comprehensive portal site, Weihai Rongcheng Life, consumption, the media, is committed to Weihai Rongcheng people to provide better network services.