A brief analysis of how to write a successful product class soft article

Now soft marketing is getting more and more hot, it can be said that the previous era of hard advertising has been gradually replaced by this soft text advertising. As a webmaster or seoer, write a good soft wen is a required course, and currently the most popular soft products are not soft wen.

Product class soft than the general soft, the need for more professional, more advanced writing skills, a lot of soft writers are also card in the product soft writing this piece, then, how in the end how to write a successful product class soft? The author of their own experience to share with you, the shortcomings can be put forward.

　　

Essentials One: The product soft article must have the emphasis and the shining point

As we all know, a product has many and many different attributes, including shape, effect, price, use method and so on. These attributes are what consumers want to know, but often our product-like soft text goes into this cul-de-sac. A lot of soft writers think that to describe a product to be fully described, so in the soft text of the product's various attributes, features are mentioned, but this kind of writing often makes soft text effect greatly discounted. Users browsing your article, their patience is not much, if you put the entire product attributes are described, to do everything, many users may not be too late to read your article page to the closure of your article, so the product class soft Wen must highlight the focus, the shining point.

So how to better highlight the focus of the product, the shining point? This, of course, requires us to have a certain understanding of the product objects to be written. To give a simple example, if we write a soft article about selling mobile phones, we should put the focus on this cell phone's highlights, such as the advantage of this cell phone than other mobile phone is particularly good pixel, we should be repeatedly mentioned in the soft text, highlighting the cell phone pixel is more than the mobile phone more advantages , in order to make users more profound impression of the product, the effect of this soft paper can be played out.

Essentials Two: To make your product soft stationery has a soul

In this soft Wen marketing era, it is not exaggerated to say that the same product may have thousands of different soft wen, so many soft text has made users dazzled, how can you let users remember your soft text? The answer is to make your soft stationery have a soul. The world article a big copy, now the soft text can be said to be stereotyped, the user sees many natural will produce the esthetic fatigue, therefore your soft article must have the soul to let the user remember. The above explanation may be somewhat abstract, then the author or the mobile phone soft article example. If the article simply describes how clear the camera is, such an article is boring, but if we edit this advantage into a story is not the same, such as writing: someone bought the phone, every day to take photos of his mobile phone to record his life ... Of course, the author's story is also very boring, here just to provide a thought to everyone, we can freely play the imagination to write stories, such soft text can appear more unique, but also to obtain the user's favorite.

Three: The writing of soft paper to be based on the needs of users

This is the most important point, a soft text it can be identified by the user may be said to depend entirely on whether the soft text based on the needs of users, if the soft text can be resolved or to identify the actual needs of users, then the soft text is successful. What can be done to achieve this requirement? The prerequisite for the implementation of this requirement is that the soft writer must make a survey of the product user group beforehand, because the user's demand is changeable at any time, if we do not investigate beforehand, we simply cannot know the user's demand. After investigating the good demand, it focuses on the need to edit the soft text. For example, National Day holiday many users will go out to play, take photos, so the camera function of mobile phone is very important, our soft wen will be around this demand to explain our mobile phone photo function is how superior, users of this kind of soft wen will be more willing to accept and recognition.

The above essentials are the author in recent years, the product of soft writing experience summed up, pure opinion, there may be a lot of wrong places, I hope that we can give more advice, but also hope to be able to and you soft writers together to grow, write more excellent soft wen! This paper is dedicated to the construction of Shanghai website http:// Www.suheng.net feeds, hope to reprint a friend plus a link, thank you for your support!