A brief analysis of Microsoft Search Bing user Experience Design

I watch "Bing."

New reports of Bing have been seen in the last two days, first the boss sent a bing Google Yahoo three search performance competition in the article. There is a preliminary understanding of Bing, and then Tencent's Sibe students focus on Microsoft Bing's article. Slowly, I also to Microsoft's "live second-generation" Have a strong interest in it. At first it felt strange, and the official explanation seemed to be "responsive". But there are also some different opinions, today colleagues ridicule: "How ugly is the name?" Who's Looking for "sick"? Although it is a joke, it is not groundless, Most of the commentary pointed to the bad name. Regardless of the external comments, I would like to use a new perspective, the objective view of Microsoft's new search engine.

Background

Microsoft has launched its online branding strategy before Microsoft's new search for Bing comes online. Microsoft has built two promotional websites that have been put into use. The two sites are "decision engines", respectively.

and "Discover Bing".

"Find Bing" site mainly introduces the new search features, design concepts and so on. Microsoft has even provided a dedicated desktop client tool to help understand Bing's latest technology and dynamics. The site also has a number of videos, mainly Microsoft developers and brand experts to introduce some behind-the-scenes stories, such as why to choose a new "Bing brand" and so on.

In another "decision engine" Web site, Microsoft tried to pass the search design concept of "decision engine" through video and other means. Microsoft says the traditional search engine returns massive search results, requiring users to spend a lot of time eliminating unwanted information and refining searches. And Microsoft wants to provide the most direct help for users ' decisions by categorizing the information as "organizational work".

Microsoft has improved the effectiveness of search results in search for three categories of travel, local, shopping and medical information. Bing first returns information that is classified and organized, closer to the user's search needs.

The Chinese Business-to-business Research Center, a business-to-business research firm responsible for the search list, has found in many ways that Bing really beats Yahoo's search. In the search show, it uses the technology acquired by Microsoft prior to Powerset semantic search, and the search results page gives many relevant search suggestions to optimize the search process. Also, when the mouse passes through a search result, Bing pops up a text tip that doesn't require a single click of the search results to know if it's what it needs, and saves a lot of time.

New features

1, Bing's search results: Unlike the original, Bing's search results page has three columns, not two columns. The middle column is no different from the original search results, and the right column is an advertisement.
The column on the left is new, and it will contain search correlation and a search history. An interesting feature on the left side of the column is the category search, which is related to your search. For example, search for a song, the category bar will appear lyrics and concert tickets, and search Apple's "IPhone", the category Search bar will display the relevant application, you can directly navigate to the download.
2, display ads: With Bing, the search engine, Microsoft is likely to revive the display of advertising business. Because Kumo will be able to provide more accurate search.
3, Content preview: This is another new feature of Bing, with Content preview This feature, users can not click the link directly to see the page, Firefox's plug-in also provides a similar function, and Bing will integrate it.

Interaction and experience

First open Bing's main interface, with the background image of the search box, the background picture is random, a little fancy different from Google's simple. What impresses me the most is the search image experience: Picture preview and wheel type picture browsing mechanism.
Picture preview: When the user's mouse moved to the picture will see a larger picture, accompanied by relevant text information tips.
Scroll-wheel Image browsing mechanism: Users can scroll up and down the picture, because Bing has no paging mechanism.
Finally, the video search: The user put the mouse on the video will automatically play the preview. This experience is hidden from the fun. But what's more interesting is the results of Bing's search, which makes users particularly surprised, such as entering user Experience designer query video unexpectedly appears "AV".
In addition to the above points I found that there is a problem when I entered the keyword, the dropdown box is recommended I have entered the vocabulary, not as Baidu and Google that recommended vocabulary.
In fact, there are many problems with Bing, officially released from June 2, only a short stay of 10 hours has been blocked. Some people say that Microsoft is the product, some people say is "harmonious". Anyway, I hope Bing can do a better job of interacting with the user experience, The most important thing is that the results are more accurate and closer to the user. In such a big market as China, it is difficult to contend with Google and Baidu without studying users and the conditions at that time.