A brief analysis of TOP5 English Learning/Dictionary app industry

Source: Internet
Author: User
Tags chop

    • Review

According to the download amount on the pea clip as shown, our group determined the domestic industry top5 are: Youdao dictionary (Shuai Responsible), PowerWord (Huang), Baidu Translation (Wwadriano responsible), hundred words chop (Jamo responsible), English fluency said (Jiangianghiang responsible) (Time Limited, Data collection may be inaccurate).

They are now analysed as follows.

    • Youdao Dictionary

Product Overview

Youdao Dictionary is the introduction of NetEase Youdao Dictionary related services and software. Based on the vast amount of web data in search engine background and the data mining technology in natural language processing, a large number of parallel corpora (including vocabulary and sample sentences) of Chinese and foreign languages are excavated, and the way of Web services and desktop software allows users to easily query.

Product Structure ( PC-based desktop version )

Demand analysis

Find words--core requirements--get word definitions faster and more accurately

Sentence translation--secondary requirement--accuracy limitation of machine translation

English learning--general requirements--there are many products in English, so this can be used as a sticky function in a dictionary product.

Learning social--weak demand--the combination of learning and socializing is similar to a community where the challenge is to keep pulling new and increasing activity

Adapt to different customers--general requirements--there are now many versions of Youdao dictionary, including desktop, Mobile,Pad , web version, Youdao dictionary offline version,mac version and various browser plug-in version

Product Core Competitiveness

To dig out the good education content, Youdao Dictionary team dug out to "Test God" Zhao Jiankun-led English 46-level team, to create 46-level test online products, developed 46-Class live class. At the same time Youdao dictionary team continuous efforts, the product expansion, towards more education field.

Product Main Features

Query word or phrase: When you find a word or phrase that matches a query, click the word to expand or collapse the summary.

Query the network definition of a word or phrase: A word or phrase may correspond to multiple interpretations, and when the word or phrase that matches the input query is interpreted on the network, its network interpretation is displayed.

The source of network interpretation: Click on the Web page URL of the source of interpretation can open the Web page ;

Click on the " search related pages ", you can open the network interpretation in Youdao Web page search results page ;

Related phrases: Click to see the results of the network interpretation of the relevant words or phrases matched to the input query.

Screen Word: Hover the mouse cursor over a section of the screen text ( Chinese or English ) , the desktop dictionary will automatically translate the word or phrase referred to, that is, the translation. Click " more " to jump to the desktop dictionary interface to render more detailed translations and examples.

Hover the mouse over the small horn icon to hear the word's pronunciation ( currently this feature only supports English words ).

Word Book: Youdao Word This can help users in the process of learning and using English, more effective accumulation of new words, improve reading efficiency and English level.

Product shortages and future prospects

See the World module pushes the content, most of it has nothing to do with English, the content is mostly Chinese.

The rapid development of the Internet industry, Youdao Dictionary has always pursued the idea of the difference to achieve the ultimate, now Youdao dictionary is not only a dictionary, but also an online education platform, I believe Youdao will be in the future on the road to go better.

    • Powerword

Product Overview

Kingsoft PowerWord Software Co., Ltd. developed a classic, authoritative, free dictionary software, in the premise of ensuring translation, the interface using a stylish UI design, easy to use.

Product positioning

A dictionary translator around you

Product Core Competitiveness

Renowned for its authority, the complete collection of Longman English -Chinese dictionary, the integration of more than a bilingual and authoritative sentences,141 this professional copyright dictionary; English, Chinese, English, sample sentences in one, content selected in 43 The corpus of words, spoken and written language.

Product Main Features

The interface is simple, stylish UI design, the use of fresh six-palace lattice mode, each function point at a glance.

Intelligent speech recognition, side-to-side search: The newly added speech recognition function provides three kinds of input methods, can be used to speak English word pronunciation or letter spelling, mobile phone word bully can quickly identify and complete the query.

Open plug-in dictionary download, local features more powerful: Through the new data center features, users can tailor their own dictionaries. And these powerful thesaurus materials are all free.

More Intimate Basic dictionary: Interpretation, phonetic transcription, pronunciation, deformed words, the same antonyms, with a comprehensive collection.

The new version of the information page, with a daily series of graphs : new word bully in the provision of Word Search service, but also provide wonderful bilingual reading content. Including "Daily sentence" "Bilingual information" "Scene session", each piece of content is carefully selected, so that the user in English learning while finding a fun.

Product shortages and future prospects

In general, PowerWord in translation software belongs to the user experience quite good software. Simple interface and a small amount of advertising, authentic translation, a variety of languages, rich listening and news are popular users, our team members are also using this software.

1. function Cut-in is best to add "take the word" function, so that it can quickly promote this feature and convenient for users in outdoor mode, such as the use of the scene.

2. in the Yue reading, the proper addition of the "original reading" function, many users reflect the need to pass other people's standard pronunciation to improve their understanding of oral English and listening level.

3. New words with the "Add comment" function, now the new words of this design is too simple, if like hundred words to add a few beautiful pictures, annotation resolution will be higher.

    • Baidu Translation

Product Overview

Baidu translation 7 months, Baidu machine translation team to build Baidu translation officially launched, is a free online translator service, providing high-quality Chinese, English, Japanese, Korean, Spanish, Thai, French, Arabic, Translation services in Portuguese, Russian, German, Italian, Dutch, Greek, Cantonese, classical Chinese and other languages.

Product positioning

We are committed to helping our users to overcome language barriers and provide simple and reliable services.

Product Core Competitiveness

Strong platform advantage, with the technical strength of the international first-class machine translation research and development team, in addition to providing users with convenient translation functions, more attention to the accuracy of translation, especially in the daily language and network language advantages obvious.

Product Main Features

As a translation software, Baidu translation has the most basic translation software function set translation, dictionaries, a large sample of examples in one, in addition to the following unique features:

In-kind translation: by taking pictures of the objects, circle the objects to be translated and translate them.

Smear translation: Take a photo before applying the words or sentences that need to be translated, and you can identify and translate them.

Classical Chinese translation: Baidu translation of the characteristics of the feature, can be translated into the vernacular.

Baidu Translation also has the choice of American English and British English pronunciation, users can set the corresponding pronunciation according to their own preferences.

product shortages and future prospects

Although Baidu translation to accurate as the core competitiveness, but for the camera translation this piece does not be too good, sometimes translation is not very accurate. (after all, image recognition and processing this piece is more troublesome)

Baidu is a household name in China, so Baidu products have the most extensive platform advantages, Baidu translation is no exception,

Advanced technical support and a strong development team will be able to make Baidu translation go more and more good.

    • Hundred Word chop

Product Overview

Hundred Word chop is by the Chengdu Super Love Technology Co., Ltd. for English learning and development of a "picture back word software." The software provides interesting maps and sample sentences for each word, making it a pleasure to remember words. Covered from the first high school, 46, postgraduate, to IELTS, TOEFL,SAT,GMAT,GRE and other English test glossary. Joined the package of adults, masked guests, lakes and other factors, easy to be loved by teenagers. For All student groups from the age of nine to the age of five, prepare for English.

Product positioning

By carefully selecting the pictures for each word, improving the way of memorizing words, reducing the tedium of memorizing words and helping users to achieve their learning goals. Make remembering words a pleasure, based on the user's reliance on the "mapped word" method, to guide users to purchase books and other resources used in conjunction with the APP.

Product Core Competitiveness

Hundred words in all the back word class App is unique , hundred words for each word is equipped with interesting pictures and sample sentences, to help users in the back of the word, the establishment of associated memory

Product Main Features

Support offline use,0 traffic back word.

A word a picture, using graphics to establish the relationship between the word and the real environment, to create the most memorable, most unforgettable word back software.

Add friends directly, you can see each other learning dynamics, but also sprint weekly leaderboard. Recite the word, is no longer a person.

Provide word TV and Word radio, English teacher original interesting content to understand 10000+ words in depth, to provide a more diverse learning style.

Refer to the U.S. SAT 's vocabulary assessment model to accurately test the volume of words and record every step of your growth.

Lock screen back words, in the lock screen can perfectly recite words, make full use of the trivial time of day.

Junior / High School /level four / level six / Postgraduate / TOEFL / IELTS / exclusive Four / Exclusive Eight /sat/gre/gmat Full Coverage !

5 ways to review, recite words can never repeat again !

Product shortages and future prospects

Now the version of the page is messy, the logic is not clear, I recommend the five below the current menu keys to consolidate into four, each containing the functions are:

1, personal information, my plan, remind me to recite words, feedback, settings

2, Word radio, word list, while listening, word self-test

3, friends, PK4, hundred words chop around the shop

English learning from the primary school has been running through the doctor or daily work, thus extending the level of different English examinations, and learn English must master a large number of words have been deeply rooted cognition, according to the Ministry of Education Statistics year in the national junior high school students up 1.2 Millions of people, the market capacity is huge.

    • Fluent in English.

Product Overview

Many people learn English learning is dumb English, have a good oral English can not only better application application can also improve their self-confidence, English fluency said "is a fusion of innovative oral teaching concepts and cutting-edge voice assessment technology of Oral English Learning application, its purpose is to let you can't help speaking English, currently has iphone version and android version.

Product positioning

You have a personal English teacher in your pocket. So you can't help it, speak English,anytime,anywhere!

Keywords : Personalized oral private teaching, game teaching methods, rich materials, free time.

Product Core Competitiveness

Fluent in English speaking from the user's interest, take the human-machine interactive mode, with film dubbing, daily conversations, business workplace and other series of courses, users can choose their own interests according to their own choice of course learning, English fluency and other oral English practice software The biggest difference is that it is more focused on practical applications, Learn English at the same time as the user increases interest while learning English through game style. The Intelligent judgment function of the user's oral defect is also better.

Product Main Features

In addition to oral English learning functions, fluent in English also has the basic social functions like blogs (fluent bar) such as post, subscription function, after the user registration, you can send their own recordings of the way the post, the system according to the number of clicks of the post, if you encounter other users of their own appreciation, you can subscribe.

Coins Redemption and account recharge function for their business model, users can be based on their own number of posts to receive the corresponding gold coins, or through the recharge to obtain, these coins can be used for online merchandise purchase.

product shortages and future prospects

There is a lack of professional guidance on specific pronunciation, and the specialization of phonetic learning needs to be strengthened.

With the development of the society, more and more young people realize the importance of spoken English, the English course is not only spent money and time, a convenient, easy-to-use English oral learning app is particularly important, English fluency said it was at this time, the market is broad. As long as it can continue to innovate, to meet the needs of users, I believe that English fluency will certainly develop more and more good.

    • Summarize

A good product to be in the market to stand foot, you must have their own product core competitiveness, while the needs of users constantly updated.

The rapid development of the Internet industry today, innovation seems particularly important, so that their products and other products, out of their own style, can develop more and more good.

A brief analysis of TOP5 English Learning/Dictionary app industry

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