In the work, some links need to be analyzed to analyze some information statistically. For example, the following links:
Http://lightapplication.xxxx.com/?utm_source=ucweb&utm_medium=cpt&utm_term=zhilian&utm_content= Textlink&utm_campaign=nov
This link with some parameters, what is the meaning of these parameters, has been very curious, now need to use this information, for the site owner, these parameter information is very useful, you can count the source of users.
Search Utm_source in Google can jump to Google's campaign support page "1", advertisers need to add some parameters when using Google Analytics, which are commonly used to append these parameters to the connection so that they can track the source information of each user.
Detailed information and examples for each parameter
AD series Source (utm_source) |
utm_source to identify search engines, newsletter names, or other sources. Example: Utm_source=google |
AD series Media (utm_medium) |
utm_medium to identify the media, such as email or cost-per-click. Example: Utm_medium=cpc |
campaign terms (utm_term) |
for paid searches. Use utm_term to indicate the keyword for this ad. Example: Utm_term=running+shoes |
AD series content (utm_content) |
ads for A/B testing and targeting by content. Use utm_content distinguishes between ads or links that point to the same URL. Example: utm_content=logolink or Utm_content=textlink |
AD set name (utm_campaign) |
Used for keyword analysis. Use utm_campaign to identify specific product promotions or strategic campaigns. Example:utm_campaign=spring_sale |
UTM is"Urchin Tracking module" Shorthand, the main idea is the tracking module. "2"
"1" https://support.google.com/analytics/answer/1033867?rd=2
"2" http://www.maketecheasier.com/what-is-utm-source/
A brief analysis of Utm_source,utm_medium in URL link