A brief analysis of Utm_source,utm_medium in URL link

In the work, we need to analyze some links and analyze some information statistically. For example, the following links:

Http://lightapplication.xxxx.com/?utm_source=ucweb&utm_medium=cpt&utm_term=zhilian&utm_content= Textlink&utm_campaign=nov

This link has a number of parameters, what do these parameters mean? have been very curious, now need to use this information. For site owners, these parameter information is useful to count the user's source.

Searching for utm_source in Google can jump to the support page "1" of Google's campaigns, and advertisers will need to include some references when using Google Analytics. Common examples are the following. Used to append these parameters to the connection. So that each user's source information can be traced.

Specific information and demo examples for each of the parameters

Ad set Source (Utm_source)	Required attribute. Use utm_source to identify search engines, newsletter names, or other sources. Demo Sample: Utm_source=google
AD Series Media (Utm_medium)	Required attribute. Use utm_medium to identify media, such as email or cost-per-click. Demo Sample: UTM_MEDIUM=CPC
Ad Set Terms (utm_term)	For paid searches. Use utm_term to indicate the keyword of this advertisement. Demo Sample: Utm_term=running+shoes
AD series content (utm_content)	Use utm_content distinguishes between ads or links that point to the same URL. Demo Example: utm_content=logolink or Utm_content=textlink
AD set name (utm_campaign)	for keyword analysis. Use utm_campaign to identify specific product promotions or strategic campaigns. Demo Sample:utm_campaign=spring_sale

UTM is"Urchin Tracking module" Shorthand, the main idea is the tracking module.

"2"

"1" https://support.google.com/analytics/answer/1033867?

rd=2

"2" http://www.maketecheasier.com/what-is-utm-source/

A brief analysis of Utm_source,utm_medium in URL link