A brief SEO diagnosis for a car model company website

1, from your site to see already someone in the optimization management, but the effect is generally the same, not to say that the rankings did not do up, the key point may or not find the keyword index (that is, actually no one to search), so even if the rankings come up with no amount of traffic, not to mention the target customers.

2, for the enterprise-type Web site, it is estimated to sell products, or to join the agency (that is, to find agents, distributors) mainly. Then the site planning and positioning of the early stage is very important:

Who is your target customer, this is certainly your business wife most clearly, so the site's early planning is best to have sales department to participate. Make a website by knowing more about the concerns and concerns of your target customers. That is, to achieve the customer after browsing the site, to dispel all his concerns and concerns, coupled with the overall structure of the site beautiful atmosphere, it seems that the company is very professional have the strength to call the visitors to inquire and the desire to order.

It's like talking about a website. The strength of the problem is also worth mentioning: that is your business in your industry to find a niche market first out. It is that you always have a first advantage over other people's products (this is the website's most attractive advertising language). In particular, your company should be easier to find than my layman (for example, it can be research technology, service, wear-resistant, wrestling and so on, I here is an example, perhaps your products in this area is not an advantage, but there is always a subdivision of the first advantage is believed to be able to find, even if not found, hard to imagine also to build a out.

3, where your target customers, according to your target customer search habits (here the target customer search habits to be through your sales staff to learn.) For example, the effectiveness of a network of customers, in the communication are relatively pleasant situation under the advice he is how to find your company, adhere to the 3-6 months of your target customer search habits 80% can be determined to really your site's keyword layout, the site on the early-stage keyword selection can be more than half the time. The flow is a useful target customer traffic, the site's bounce rate will be reduced, so that the site in the search engine weight will be more and more high. Of course the conversion rate will also improve, which can directly increase the sales of the site Oh.

4, the long tail of your website keywords and marketing-type keywords (why above said the key words, here also the long tail, marketing-type keyword to say, is because the enterprise website target keyword on so several, bring the flow is not completely accurate, cannot promote conversion rate. Therefore, the long tail and marketing-type keyword ranking for the enterprise site is particularly important, so here is the long tail of keywords and marketing-type keywords alone to put forward the layout is not in place, basically can say is not done it. Enterprise Web site to do a good job in the network marketing long tail keywords and marketing-type keyword market can not be missed.

5, the structure of your site and code issues:

(1) The site has a table (table) layout and div+css layout, table layout to do the site is not friendly to the search engine (why: Because the table layout will inevitably have a multi-layer table nested contains the use, when this layer reached more than 3 levels, will increase the search engine Spiders crawl Web site data burden, the result is spiders do not crawl site data, the proposal is changed to DIV+CSS layout.

(2) The site's navigation using pictures (for the search is very unfriendly), this is the site optimization of the golden bit ah, specifically why so said, believe that people understand SEO understand, here is not long-winded.

(3) The top of the homepage of the first link, that is, the logo link on the site does not have the layout of keywords, I think is very regrettable, decided to rank the site is the title and here Ah. Suggest if it is the best Picture logo with ALT tags to join the home page need to optimize the core keywords, if it is a text link, in the link inside with the title of the site to mark the key words to optimize the home page.

(4) or the details of the site: for example, there is no reasonable use of h1,h2,h3,strong tags, and so on, inside the page is so, as to how the rational layout, I believe that really understand the SEO people understand, hehe.

(5) The website title has piled up the suspicion of cheating: (Simulation car model manufacturer automobile model manufacturer automobile model manufacturer automobile model making company automobile model manufacturer Dongguan Model Products Co., Ltd.) This is the title of your website. In fact, now search engine on the title of the word segmentation technology has done very mature. For example, "car model" in the title does not need to repeat, appear once on it.

6, your Site Friendship link export too many, 31, PR and weights only 1 of the station does not recommend export so many links, spread the weight of their home page, not conducive to ranking. And there have been a considerable number of links have been a problem, and your company has not taken measures, this may also lead to your site is k a reason bar (your website i check Baidu Home snapshot has not been, estimated home has been k).

Note: Your site by K may still have several reasons: such as Web server problem (the day before yesterday morning to have been not open), the site title keyword piling cheating and so on. Here I will not analyze, it is best to ask you to optimize the staff to diagnose the site, make the optimal adjustment strategy.

Well, today I feel a little more, may have delayed everyone a lot of time to make money (hehe, but I believe that if you can read this email, to your website more or less will be a bit of help, then the end of it (due to time in a hurry, did not have a chance to review, if the elaboration is unclear, imperfect place also please forgive me).

"A Light SEO" blog original article please indicate the source of the reprint: http://www.agseo.cn/seo/Car-model-Seo-Diagnosis.html.