A case study of the application of Web design color matching: Red Department explanation

The color of the red feeling warm, strong and outgoing character, is a kind of irritating to the people of the colors. Red is easy to arouse the attention of people, but also easy to make people excited, excited, nervous, impulsive, or an easy cause of human visual fatigue color.

In many colors, red is the most vivid and lively color. So red is also the color of emotion that represents passion. Bright red is very easy to attract people's attention.

Red in different lightness, purity of the state (pink, red, crimson), the expression of emotion is not the same.

In the application of the color of the Web page, according to the content of the theme of the demand, the pure use of red mainly colors of the site is relatively small, mostly for auxiliary color, eye-color, to foil, eye-catching effect. They are usually mixed with other colors.

Red is the fastest-moving image compared to other colors. Because of these red features, people like to use red as a color for warning signs, such as fire, exclamation points, error tips, and so on.

In order to make the red understanding to make a better difference, the following we respectively on the red Line according to the neighboring color, the same color, contrasting color of the collocation do different examples of analysis.

Zhu Red

→ Zhu Red Web page example diagram: http://www.muchvibe.ca

Red Page Example diagram

Scarlet in the red line tends to yellow direction, is a large red added yellow. In the color ring table, pure red in the HSB for 0 degrees, to 360 degrees in the direction of the cold red system, 0 degrees in the direction of the yellow system.

Throughout the page, the main color of the red area is very large, determine the obvious, auxiliary color mainly by black, dark red composition, (the value of the selected is crimson to mark). The primary hue R presents a 255 highest value, s in 100%, which fully marks the highest red characteristic. The Dark Crimson r of the auxiliary color is 222,b87%, showing the feature that it acts as a secondary role.

Conclusion:

Background color vermilion Because of the red characteristics, saturation, lightness are very high, where the use of auxiliary color dark red, black pressure and contain the eye-catching character of the scarlet Ink, but also to highlight the prospect of the main picture content. The focus color is mainly used to highlight the logo, other navigation text, picture part of the use, and to reconcile and achieve the entire page is not stimulated by the dull feeling.

This kind of color combination is easy to promote the excitement, red characteristics, this eye-catching special attributes, compared to be widely used in food, fashion, leisure and other types of Web sites.

Dark red

→ Deep red Web page example diagram: http://www.sisley.com

Dark Red Page Example diagram